Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 SEO Tools We’re Thankful For
I know what it’s like running a business. There’s always a thousand and one things to attend to. And when it comes to SEO, make that a thousand and one.
Of course, don’t forget that’s without keeping on top of the subject matter and learning all the new techniques and updates. SEO can be complex; it seems like every day there is some new SEO strategy to be learned and 100 more articles to read.
It can be overwhelming and often, force it to the back burner. I know so many business owners who have found it can be too time-consuming to get enough of the skills and knowledge to dive in and optimize for SEO on their sites.
By Tony Messer
searchenginejournal.com
Marketing to Millennials in 2017: 5 Things to Change in Your Business
Marketing to Millennials is hard. Millennials are known to be heavily budget conscious, underemployed, and skeptical consumers, traits that can make them difficult to get a hold on.
However, this situation is slowly changing. 2017 is predicted to be the year of Millennials becoming real consumers. Finally, many of this generation are starting to earn money, giving birth, and moving into positions in industry with significant spending power. It’s estimated Millennials will be spending $10 trillion over their lifetimes as consumers, in the U.S. alone.
Because of this shift, now is exactly the right time to face the challenge and finally make your marketing Millennial-friendly. Here are some key tips.
By Aleh Barysevich
Why Social Media Management is Much More Than Just Posting
Many people think that social media simply involves posting content on Facebook, Twitter and Instagram. However, as social media continues to grow and develop, it involves much more than that - especially if you want to see results.
If you’re a Social Media Manager, or have been tasked with managing social media within your business, then there is a lot more you could be doing, aside from just posting.
Here are 11 things to consider adding to your “to do” list (if they’re not already on it):
By Elizabeth Harmon
socialmediatoday.com
Yes, Social Media Matters for SEO Link Building
If someone told you that social media doesn’t matter for SEO link building purposes, they’re wrong.
While it’s true that links shared in social media are nofollowed and aren’t directly growing your SEO link portfolio or influencing the search engine algorithms, an active social media presence can grow your link profile in other ways. Social media is an important outlet for growing your brand and making connections. And what sites do you think generate natural inbound links that DO impact SEO ranking? You got it, the sites that have a trusted brand and lots of connections. Social media absolutely matters for SEO link building as long as you’re doing the following:
By Nick Stamoulis
brickmarketing.com
3 Often Overlooked Digital Marketing Truths
The digital marketing landscape moves quickly, so fast that it’s hard for anyone to keep up. Trust me, I write about the latest social media and digital marketing news every day, and even then, there are still plenty of surprises.
And amidst all this noise there are some elements that require regular reiteration or clarification from time to time.
By Andrew Hutchinson
socialmediatoday.com
Breathtakingly Naive: How Aussie Retailers Still Struggle With Digital
In this guest post, Which-50.com’s Tess Bennett says, despite all the pouting, most Aussie retailers still struggle with the digital aspects of their businesses…
Industry-wide retailers have a “breath taking naiveté” when it comes to the role of digital in omnichannel, argues a new report from Retail Systems Research (RSR).
By Tess Bennett
B&T Magazine
Online Advertising Spend Reaches Record $6.8 Billion In 2016 Financial Year
The Australian online advertising market has again delivered robust double-digit growth increasing $1.6 billion to reach $6.8 billion for the full financial year ending June 30 2016, a 29.7 per cent increase over the prior financial year. This represents the fastest year-on-year growth in online advertising over the last five years.
The data from the latest IAB/PWC Online Advertising Expenditure Report reveals that double digit growth was achieved by all online advertising segments during the financial year.
By Karen Terranova
bandt.com.au
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