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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The 8 Biggest Digital Marketing Mistakes and How to Avoid Them

Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes

Or already have—as you undertake your programs and campaigns (including those related to channel optimization, social media, metrics, and more). 

Learn about the eight most common digital marketing pitfalls and how to avoid or fix them.

By marketo
marketo.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

The 8 Biggest Digital Marketing Mistakes and How to Avoid Them

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AI-Powered Content Holds The Key To Sales Success

In this opinion piece, Andy Pattinson, managing director at Seismic for Australia and New Zealand

Explains why Aussie marketers should look to artificial intelligence (AI) to enhance their content strategy and, in turn, help their business’ sales team bring in the big bucks.

More and more, organisations are starting to brand themselves as customer-centric by making heavy investments in customer advocacy programs, whether that’s B2C or B2B focused.

By Nidhi Gorai
bandt.com.au

Honeyweb are your local content marketing experts, contact us to discover how we can help your business.

AI-Powered Content Holds The Key To Sales Success

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Twitter Renews Australian Open Partnership

Twitter has announced it has partnered with the Australian Open for another year

bringing a new daily behind the scenes live show to give users a unique look at what goes on away from centre court.

#AOLive will be available free to logged-in and logged-out users on Twitter globally via live.twitter.com/AustralianOpen and on connected devices globally through @AustralianOpen.

By B&T MAGAZINE
bandt.com.au

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Twitter Renews Australian Open Partnership

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A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers

Is it possible to design the perfect popup? One so fiercely potent that people just can’t refuse to convert?

As small as seemingly simple as a popup is, it’s still important to understand a little about its anatomy.

There are five primary elements to make up the architecture of a popup, and then there’s a layer of interaction design beneath that which deals with the functional aspects such as triggers and targeting.

By Oli Gardner
unbounce.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers

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How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads

Do you split test your Facebook ads?

Looking for a more effective way to test Facebook ad variations? The Facebook Dynamic Creative ad feature automatically tests multiple variations of a single ad.

In this article, you’ll discover how to use Facebook’s Dynamic Creative feature to reveal the optimal ad for your audience.

By Charlie Lawrance
socialmediaexaminer.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads

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Instagram Brings #KindComments Down Under As Part Of 2018 Midsumma Festival

In celebration of Instagram’s commitment to fostering a safe and kinder community, a #KindComments mural has been unveiled in Melbourne

As part of its global initiative to turn blank walls into colourful beacons of kindness.

Having launched in 16 cities around the world to date, #KindComments is an inspiring movement calling on Australians to spread kindness both on and off Instagram.

By B&T MAGAZINE
bandt.com.au

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram Brings #KindComments Down Under As Part Of 2018 Midsumma Festival

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Study: Why Taking Social Risks Equates To Good Business For Daring Brands

A new study has confirmed that consumers want their brands to take a stand when it comes to political and social issues.

And, for the brands that get it right, it can be a boon to the bottom line, too.

The newly released study was done by US media management and analytics company Sprout Social and titled Championing Change In The Age Of Social Media.

By B&T Magazine
bandt.com.au

Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.

Study: Why Taking Social Risks Equates To Good Business For Daring Brands

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