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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Use A/B Testing and Personalization Best Together

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things.

I respectfully disagree, and I think this disagreement is at the root of how to use them best together.

We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue.

By Peep Laja
conversionxl.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

How to Use A/B Testing and Personalization Best Together

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Facebook to train U.S. businesses on ads after Russia scandal

Facebook disclosed in September that Russians bought ads on its platform in an attempt to divide Americans in the run-up to the 2016 U.S. presidential election

Facebook Inc Chief Executive Mark Zuckerberg is kicking off an effort to get U.S. small businesses to spend more on advertising as the image of the social media network's ads have taken a hit for their role in alleged Russian attempts to sway U.S. voters.

Zuckerberg is travelling on Thursday to St. Louis, Missouri, to launch the program, after which Facebook will dispatch teams to 30 U.S. cities next year.

By REUTERS
brandequity.economictimes.indiatimes.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Facebook to train U.S. businesses on ads after Russia scandal

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What Snapchat Will Look Like in 2018

Big changes are afoot for Snapchat: Executives of Snap Inc., Snapchat’s corporate parent, revealed during Tuesday’s earnings call that they are planning a major redesign for 2018.

They also want to take a number of other steps to keep creators and users happy.

While the executive team stopped short of sharing too many details about their plans, they dropped quite a few hints. According to those hints, here is what’s going to change for Snapchat in 2018

By Janko Roettgers
variety.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

What Snapchat Will Look Like in 2018

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Twitter officially expands its character count to 280 starting today

Twitter’s expansion to 280 characters is rolling out publicly today to all users in supported languages, including English.

The company had first announced the controversial plan to move beyond its traditional 140 characters back in September, noting at the time how a longer character count allowed users to express more of their thoughts without running out of room to tweet.

The expansion was initially available to a select group of Twitter users as a trial.

By Sarah Perez
techcrunch.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Twitter officially expands its character count to 280 starting today

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Facebook Messenger Customer Chat Plugin: Closed Beta

I’ve received countless questions during the past week about the nifty little Messenger widget that hovers on the right side of my website.

That’s the Facebook Messenger Customer Chat Plugin, and I am lucky enough to be part of the closed beta.

What is the Facebook Messenger Customer Chat Plugin?

By Jon Loomer
jonloomer.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Facebook Messenger Customer Chat Plugin: Closed Beta

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75 Creative Facebook and Instagram Video Tips

It's no surprise to any marketer that video is critical to growing a business.

But how many times have you sat at your desk with a free hour and said to yourself, "let me just create this quick video to use in our next event registration email." 

If you answer "yes" to this question, you're on the right track: video doesn't have to be time consuming, hard, or take any certain production expertise. 

By Christine White
blog.hubspot.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

75 Creative Facebook and Instagram Video Tips

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31 Call To Action Examples (And How to Write the Perfect One)

Let’s talk about the call to action.

Want more email subscribers? Contest entries? Conversions? You won’t get them without the right call to action.

Almost all of your marketing content should have well-crafted call to actions designed to drive action.

By Ana Gotter
adespresso.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

31 Call To Action Examples (And How to Write the Perfect One)

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