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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Social Media for E-Commerce Marketing

Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way, according to online merchant platform Payever

The company released an infographic that depicts how people use social media and how social media can lead to conversions.

Social networks are expected to have 2.5 billion users by 2018, according to data cited by the infographic, and they offer a huge opportunity for marketers to target based on online behavior and preferences.

Furthermore, social media advertising can be one of the most cost-effective ways to reach your audience.

Read more and see the infographic here. Source: Laura Forer

Learn how you can boost your E-commerce sales through our social media packages here. Don't wait - contact us by clicking here

Social Media for E-Commerce Marketing

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11 Google Tricks That Will Change the Way You Search

Google Search's learning curve is an odd one

You use it every day, but still all you know is how to search. But the search engine has plenty of tricks up its sleeve.

Here's three of the most useful Google search tricks, from basic tips to new features just recently released:

  1. Use quotes to search for an exact phrase
  2. Use an asterisk within quotes to specify unknown or variable words
  3. Use the minus sign to eliminate results containing certain words

Read the full list here. Source: Jack Linshi 

Need help with your online marketing strategies? Click here to contact us today to discuss ideas!

11 Google Tricks That Will Change the Way You Search

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Law firm under fire after posting drink driving memes on Facebook

A law firm that posted several jokes about drink driving on Facebook has been advised by the New South Wales Attorney-General's office to change its advertising strategy

The Sydney Drink Driving Lawyers Facebook page, which has more than 6,000 "likes", shows several "memes" — internet slang for photos with jokes attached to them — about drink driving.

The page is run by the firm Sydney Criminal Lawyers.

One photo on the page features a disabled car bay and the text: "Every 48 seconds, a drunk driver makes another person eligible to park here."

Read the full article here. Source: Riley Stuart (ABC News)

Ensure your business' Facebook page is professionally managed in order to avoid legal disputes such as the above. Learn how we can help here, or contact us here

Law firm under fire after posting drink driving memes on Facebook

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12 Facebook Ad Fails

Facebook advertisements need to be properly orchestrated, in order to lure customers into making purchases

Be it driving conversions via the social platform or clicking through the landing pages, amplifying sales is of paramount importance and companies must immediately fix the inadequacies associated with the existing advertisement campaigns— especially over Facebook.

Generic ads have lost their steam and 2017 is an era of personalised advertising. Facebook, fortunately, offers everything necessary for this perfect concoction but it would be appropriate to take a closer look at the lingering mistakes and fixes for the following:

  • Mundane Images
  • Incorrect Targeting
  • Lack of innovation

Read the full article here. Source: Richard Smith

Leave your business' Facebook Advertising to Honeyweb Online Marketing, the Facebook Advertising specialists. Contact our team today by clicking here

12 Facebook Ad Fails

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5 Reasons to Use Facebook Messenger for Business – From Facebook

“Why should businesses care about messaging?”

This seems to be a key question Facebook has been trying to answer since the launch of their Messenger platform a year back, where Zuckerberg and Co. outlined a new world of Messenger Bots - of immediate connection between brands and the billion plus Messenger users, who are spending more and more time in the app every day.

Five reasons to use messaging include:

  1. "The entire world is messaging”
  2. “Messaging is more than just a simple communication channel” 
  3. “Distributing messaging experiences is frictionless” 
  4. “Messaging experiences are social by nature” 
  5. “This consumer shift is happening faster than the mobile disruption”

Read the full article here. Source: Andrew Hutchinson

Learn more about our Facebook Business Page services here. Click here to start a conversation with us today!

5 Reasons to Use Facebook Messenger for Business – From Facebook

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5 Things You’ve Been Told About Social Marketing That Just Aren’t True

Social media is ever-changing, evolving, and taking on new roles in the world we live in

That means it’s also changing the way we do business.

Although it’s definitely picked up in the last few years, the idea of social media marketing for your business has been around long enough to have spurred a few misconceptions.

Fortunately, Kaylynn Chong from Hootsuite is here to debunk a couple of these myths - such as:

  1. You need a lot of followers to be successful on social media
  2. You have to keep everything online
  3. You need to be active on every social media platform
  4. It’s too late to learn social media
  5. Social media is separate from the rest of your marketing strategy

Read more here. Source: Kaylynn Chong

Increase your online leads and sales with our social media services. Learn more here or contact one of our social media experts here

5 Things You’ve Been Told About Social Marketing That Just Aren’t True

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Making Facebook Advertising Work for Your Business

Why should businesses invest in Facebook advertising? 

According to Buffer, “91% of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than 1.18 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram.”

Social media advertising is the most cost-effective way to advertise in this day and time, with Facebook leading the way with the various, and amazing, options available to businesses.

When starting a Facebook ad, there’s a process you walk through in the Ads Manager to help you set up the right ad, and maximize it for the best results.

Access the full post here. Source: Mandy Edwards

Honeyweb are Facebook Advertising specialists - contact us today by clicking here to discover how we can help your business' performance boost!

Making Facebook Advertising Work for Your Business

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Steven Hamilton - Honeyweb

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