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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

4 Ways to Grow Your Brand Using Instagram Captions

Instagram has grown rapidly to become one of the most used social media apps in the world.

The platform recently surpassed 700 million monthly users, putting it ahead of many of the most popular social networks, including Twitter. Now expanding into the paid social space, Instagram is fast becoming vital for brands to use in order to reach their target markets.

Just how critical has Instagram become?

By Greg Kihlstrom
socialmediatoday.com

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4 Ways to Grow Your Brand Using Instagram Captions

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How to Build a Successful Social Media Marketing Plan

Do you wish you had a better plan for your social media marketing initiatives? Looking for tips to help you succeed?

In this article, you’ll discover how to choose, pursue, and track your progress for four important social media marketing goals.

By Pierre de Braux
socialmediaexaminer.com

We can help you build a Social Media Marketing Plan! Contact Us!

How to Build a Successful Social Media Marketing Plan

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21 Tools for Creating Engaging Images and Infographics

Engagement is the key to building and maintaining a social media following, and visuals can play a crucial role in enhancing and growing engagement.

In fact, a study of the MIT Facebook Page found that posts with images have a 37% higher engagement rate.

You don’t need to be a graphic artist to come up with engaging images for your social media posts - use some of these tools and resources to help your engagement rates climb.

By Scott Sims
socialmediatoday.com

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21 Tools for Creating Engaging Images and Infographics

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4 Types of Link to Pursue Right Now

Inbound links remain an important search engine ranking factor.

They help to convey how trusted a company/brand and its website are. Yet, many companies are missing out on some of the “easier” links. As long as an inbound link is relevant and coming from a legitimate website, it contributes positively to an overall link portfolio. With a little bit of research and some outreach efforts, website owners should be pursuing all of these link opportunities.

By Nick Stamoulis
brickmarketing.com

In today's competitive digital marketplace, your website is your most important business resource.
We can help you! Contact Us!

4 Types of Link to Pursue Right Now

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Make the most of B2B SEO by following these website conversion tips

Leads are the lifeblood of any B2B organization.

As a B2B SEO campaign gains traction, it should result in an increase in organic traffic that correlates with an increase in web leads. If you’re seeing the increase in organic traffic, but those visitors aren’t converting, there could be a conversion issue with the website. Remember, SEO and web design go hand in hand. In order for SEO efforts to be worthwhile, the resulting traffic must be going to a quality, conversion-friendly website. We aren’t conversion experts but over the years we’ve noticed some web design/content items that can make a big difference when the goal of the website is to generate leads:

By Nick Stamoulis
brickmarketing.com

Remember, if someone searching for your products or service can't find you, you don't exist.
We can help you! Contact Us!

Make the most of B2B SEO by following these website conversion tips

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MecLabs thought sequence

Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence

How do we know that our sites are performing at their maximum ability for our given objectives?

Is it because we used A/B testing to get a set of iterative performance bumps?
Is it because we used a focus group to tell us how we can improve?
Is it because we used a supposedly high performance template we saw someone else using?

None of these are truly great indicators of maximum performance, but that last one is particularly problematic.

go.meclabs.com

Honeyweb offer online advertising solutions that outperform solutions offered by other providers.
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MecLabs thought sequence

WATCH VIDEO

Adidas says it’s ditching TV advertising because young people engage with the brand on mobile

Adidas chief executive Kasper Rorsted told CNBC on Wednesday that the sports apparel brand has turned its back on TV advertising.

Rorsted explained the company is looking to boost its ecommerce revenues from €1 billion ($US1.06 billion) in 2016 to €4 billion ($US4.25 billion) by 2020 — and Adidas wants to use digital channels to get there.

By LARA O'REILLY
businessinsider.com.au

More evidence of digital disruption, are you ready to reach where your customers actually are? Contact Us to discover how!

Adidas says it’s ditching TV advertising because young people engage with the brand on mobile

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Ecoplus

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