Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
UX or Design - Where should marketers invest?
There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way.
The key to any successful message is the combination of the two in service to the customer.
In this video, our Managing Director, Flint McGlaughlin, talks about the false dichotomy inherent in the question of UX vs. design.
By Paul Cheney
ABC: Four Corners Episode > FACEBOOK, CRACKING THE CODE
"What's on your mind?"
It's the friendly Facebook question which lets you share what you're thinking and what you've been up to. It's also the question that unlocks the details of your life and helps turn your thoughts into Facebook's profits.
"They are the most successful company arguably in human history at just gathering people's time and turning that time into money." Reporter
On Monday night, Four Corners explores the world of Facebook and how your data is being mined to drive the huge success of the social media giant.
By Peter Greste, Janine Cohen, Anne Davies
Getting the Most Out of the New LinkedIn
If you’re active on social media, it’s important to keep up with the latest news and changes on the various platforms. In January, LinkedIn updated it's desktop layout.
The changes are rolling out gradually and will soon apply to all accounts - if you haven’t yet noticed a difference, you soon will.
By Brad Friedman
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SA businesses need help to embrace the power of digital
Digital technologies could transform small business in South Australia, but a slow uptake could threaten our economic future, writes Tania Tonkin.
In 2015, PwC launched a report, Small Business:Digital Growth, showing if Australian small businesses embraced internet and mobile technologies, they could produce an extra 49 per cent of private sector output over the next decade. The modelling showed South Australia could earn a $2.7 billion boost to the economy, with more than 47,000 businesses set to gain from digital strategies.
By Tania Tonkin / dmca
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Check out the NEW GSM Electrical (Trader) Website Designed & Constructed by Honeyweb Online Marketing
GSM Electrical (Australia) – Home of the ‘Trader’ Brand is Australia’s newest range of Genuine Trade Alternatives of Electrical Accessories and low voltage wiring devices for the Electrical Contractors and Electrical Wholesalers of Australia.
South Australian owned and operated by the Gerard Family (the founders of Clipsal under Gerard Industries) we strongly believe in supporting the needs of the electrical trade with the supply of quality, Australian Standard, cost effective products with familiar products in our offer and some of our own innovation through our distribution partners. We don’t operate in the retail and hardware environment selling electrical direct to the consumers and we are 100% committed to the Trade Channel. We are delighted to be back in the business and looking forward to working with the Trade in product categories we know and love.
Visit our website to discover how we can design a conversion optimised website for your business.
News CEO Vents Fury At Google And Facebook’s “Digital Duopoly”
News Corp CEO Robert Thomson (pictured above) has blasted tech behemoths Google and Facebook, labelling them a “digital duopoly” who use their vast power to basically service their own bottom line.
In a speech to the Asia Society in Hong Kong on Wednesday night titled “The Fake, The Faux, The Facts, The Future”, Thomson said Google had used it algorithms to blur the distinction between real and fake news and had created a “dysfunctional and socially destructive” environment for journalists and publishers alike.
By B&T Magazine
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Global Online Ad Spend To Surpass US$200bn (& TV) In 2017: Zenith
This year will be the first time that more advertising money will be spent on internet than TV globally, according to a new report by Zenith.
The group’s Global Advertising Expenditurereport found that global internet advertising expenditure will grow 13 per cent to US$205 billion in 2017, with the worldwide web to attract 36.9 per cent of all advertising expenditure – up from 34. per cent in 2016.
In comparison, traditional TV advertising spend will total US$192 billion.
By Rochelle Burbury
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