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Honeyweb Blog / Design / Branding

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Data Behind Brand Affinity

More so than brand loyalty, brand affinity is all about the emotional connection a customer feels for a brand.

And as smrtr’s CMO Paul Argus explains here, data can be used by marketers to build this connection.

Do you have a favourite brand? 

By B&T MAGAZINE
bandt.com.au

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

The Data Behind Brand Affinity

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How to Create and Build a Brand For Your Small Business

When you think of well-established brands that have become household names over time, remember this:

Every big brand began as a small business.

Facebook Blueprint, our online training platform, has a free course that can walk you through everything you need to know about the brand-building process.

By Best Practices
facebook.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

How to Create and Build a Brand For Your Small Business

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Societal Memory Loss Has Fundamentally Changed The Way Brands Need To Advertise

Instantaneous access to information and improvements in technology have created a world where we no longer have to retain information.

Instead, we can simply gather what we need at the touch of a button.

Evidence of this cultural shift includes changes in education best practice, which has seen curriculums move away from memorising facts and figures to teaching students how to research and locate the information they need on a case-by-case basis.

By B&T MAGAZINE
bandt.com.au

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Societal Memory Loss Has Fundamentally Changed The Way Brands Need To Advertise

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Branding: 8 lessons to help you make the most effective brand decisions every day

When marketers talk about branding, the focus is often on the big – major logo redesign efforts, mood boards, stadium naming rights.

Branding isn’t a once-a-generation exercise. It affects (and if you’re not careful can overshadow) day-to-day decisions around messaging, usability, and even what you say.

Everyday branding examples from a roadside convenience store chain, an influencer discovery platform, a PR expert, and a transportation company.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Branding: 8 lessons to help you make the most effective brand decisions every day

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Facebook Brand Safety Tools: How to Control Where Your Ads Appear

Do you run Facebook ads?

Wondering how to stop your ads from running on content that doesn’t match your brand values?

In this article, you’ll discover how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. 

By Tara Zirker
socialmediaexaminer.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook Brand Safety Tools: How to Control Where Your Ads Appear

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5 Clever Ways to Increase Brand Awareness & Grow Your Business [Infographic]

Are you looking for ways to increase brand awareness?

Want to build trust with your audience and grow your small business?

The team from Branex share their tips for success in this infographic.

By Mark Walker-Ford
socialmediatoday.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

5 Clever Ways to Increase Brand Awareness & Grow Your Business [Infographic]

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7 Brands Killing it on TikTok That You Need to See

TikTok is the viral video sensation sweeping the nation, and it’s like 2020’s version of 2017’s Snapchat. 

It took of quickly amongst Gen Z users, and it skyrocketed to become one of the most downloaded apps over the past year.

Plenty of brands are realizing that they need to get on the platform or risk missing out on a valuable marketing and relationship-building opportunity.

By Ana Gotter
adespresso.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

7 Brands Killing it on TikTok That You Need to See

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