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Honeyweb Blog / Design / Branding

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Scout Out the Best Influencers for Your Brand

With the rise of influencer marketing (and platforms to help you manage said campaigns) in recent years

I’ve gotten a lot of questions about integrating influencer marketing into your social media strategy.

Influencer campaigns can drive word of mouth marketing and consumer growth, leading to influencers becoming brand ambassadors for companies.

By Lilian Sue
socialmediatoday.com

Honeyweb are your local influencer marketing experts, contact us to discover how we can help your business.

How to Scout Out the Best Influencers for Your Brand

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Three discoveries for designing an effective mobile experience

Mobile adds a challenging layer of complexity when optimizing your online marketing funnel.

Testing a winning desktop experience can often produce the opposite effect on mobile performance, leaving us to diagnose where and why our good idea went wrong.

Below you’ll find some of the mobile discoveries we’ve made in the last year of testing. 

By Quin McGlaughlin
marketingexperiments.com

Honeyweb are your local mobile marketing experts, contact us to discover how we can help your business.

Three discoveries for designing an effective mobile experience

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Twitter Announces Winners of #BrandBowl 2019

The 2019 Super Bowl is done and dusted, with a lot of varying opinions about the game, the entertainment, Adam Levine's tattoos, etc. 

But the related ad campaigns were once again a key feature - this year, we got a new preview for the next Avengers movie.

But which brands inspired the most tweet engagement and activity? That's what Twitter's #BrandBowl competition is all about.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Twitter Announces Winners of #BrandBowl 2019

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Research-Backed Landing Page Templates to Scale Up Your Testing Program

Wireframing a landing page from nothing is a painful process.

Working with designers can help, but you’re limited by their experience.

Using a swipe file can help too, but how do you really know if those pages that look so nice in your file performed well? 

By marketingsherpa
marketingsherpa.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Research-Backed Landing Page Templates to Scale Up Your Testing Program

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The Best Landing Page Designs to Inspire Your Next Layout

Does beauty matter? Well, when it comes to landing page design, it can definitely influence how your offer is perceived.

Ultimately, if your landing pages don’t look good—or follow some best-practices—your conversions can suffer.

But first: What are some design best practices?

By Emily Omier 
unbounce.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

The Best Landing Page Designs to Inspire Your Next Layout

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Facebook Publishes New Report on What Instagram Users Expect from Brands

Instagram is the hot platform of the moment, but what many users

And businesses in particular - have found when trying to connect with people on Insta is that building an audience can be difficult.

People are more selective on Instagram, with the lessons of Facebook and Twitter dictating new habitual behaviors.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Publishes New Report on What Instagram Users Expect from Brands

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Customer-Centric Mobile Marketing: Interview with Wharton’s Peter Fader and Sarah Toms

 Mobile marketing gives brands unparalleled power to be customer centric …

… or to alienate the customer entirely.

In this in-depth interview, Wharton’s Peter Fader and Sarah Toms give you insights on how to do more of the former, less of the latter, and profit as a result.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local mobile marketing experts, contact us to discover how we can help your business.

Customer-Centric Mobile Marketing: Interview with Wharton’s Peter Fader and Sarah Toms

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