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Honeyweb Blog / Design / Branding

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

7 Brands Killing it on TikTok That You Need to See

TikTok is the viral video sensation sweeping the nation, and it’s like 2020’s version of 2017’s Snapchat. 

It took of quickly amongst Gen Z users, and it skyrocketed to become one of the most downloaded apps over the past year.

Plenty of brands are realizing that they need to get on the platform or risk missing out on a valuable marketing and relationship-building opportunity.

By Ana Gotter
adespresso.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

7 Brands Killing it on TikTok That You Need to See

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10 Things that 3 Customer-Centric Brands Get Right

Like any popular business term, “customer centricity” is often abused by businesses that shoehorn it into their core values.

It’s actually better not to claim customer centricity if you can’t get people across your business to really care about your customers.

This is no one-off project. It’s a fundamental way of operating your business. So what does that look like?

By Katie Kelly
cxl.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

10 Things that 3 Customer-Centric Brands Get Right

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Brand Awareness Proves a Top Priority for Brands on Social [Infographic]

After running several polls in our newsletter on the topic of marketing goals for brands on social, "brand awareness" consistently came out on top.

We asked about five different social media platforms: Facebook, Instagram, Twitter, LinkedIn and Pinterest.

Of these five, Instagram came out on top as the winner for the favorite app to use for building brand awareness.

By Emma Wiltshire
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Brand Awareness Proves a Top Priority for Brands on Social [Infographic]

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How to Make LinkedIn Lead Gen Forms Work for Your Brand

Looking to attract more qualified B2B leads on LinkedIn?

LinkedIn lead gen forms are a powerful tool to attract more B2B leads.

Follow these tips to make sure your LinkedIn lead gen forms are set up for success.

By Tim Jensen
searchenginejournal.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

How to Make LinkedIn Lead Gen Forms Work for Your Brand

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How to Build Your Brand with Landing Page Optimization

Let’s face it: brand marketers get a bad rap.

The conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data.

At the same time, brand became less exciting—and sometimes an afterthought.

By Scott Hanford
unbounce.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

How to Build Your Brand with Landing Page Optimization

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Driving Efficient Purchase Intent with Branded Content and Brand Ads

In times when new ad production is more challenging, sponsoring branded content from creators and publishers can be an attractive option.

But when it's also critical to make the most of every media dollar, how can marketers also make sure they use branded content as efficiently as possible to improve a brand's bottom line?

Learn how a “surround sound” of ad strategies can accelerate the CPG customer journey.

By Facebook
facebook.com

Honeyweb are your local brand content marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Driving Efficient Purchase Intent with Branded Content and Brand Ads

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4 Lessons From Successful and Failed Branding Efforts

They say experience is the best teacher.

I say someone else’s experience is an even better teacher — all lessons, no pain.

In this article, you can learn from your peers’ branding triumphs and stumbles.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

4 Lessons From Successful and Failed Branding Efforts

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