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Honeyweb Blog / Design / Branding

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Importance of Diversification in SEO Strategy

Whether it’s the release of a new black and white animal, an introduction to a stranger named “Fred”, or the rare advice to E-A-T more, SEO changes and evolves quickly.

Therefore, it’s important to diversify and not keep all your optimization eggs in one basket.

Here are some ways you can diversify your SEO efforts to earn visibility and organic traffic.

By Andrew Dennis
searchenginejournal.com

Honeyweb are your local social marketing experts, contact us to discover how we can help your business.

The Importance of Diversification in SEO Strategy

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How Can You Measure Your Social Brand Equity?

The concept of brand equity is changing fast.

In the digital era, social media conversations make up a growing part of how a brand is perceived by its customers.

This leads to an important question - as a global brand, how should you measure your social brand equity? 

By Joei Chan
socialmediatoday.com

Honeyweb are your local social marketing experts, contact us to discover how we can help your business.

How Can You Measure Your Social Brand Equity?

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The End of Web Design: Don’t design for the web, design for the mind

In case you’re worried by this title, no, web design is not going anywhere.

However, the way that we approach web design is radically changing, and if we as marketers do not change with it.

In order to keep up, we must rethink the role of the website.

By Shaniah McGlaughlin
marketingexperiments.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

The End of Web Design: Don’t design for the web, design for the mind

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The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

Have you ever seen that video of the kid trying to collect water in a wire bucket?

Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy.

Check most funnel visualizations and you’ll see something similar to the example below: a massive loss of customers at every stage.

By Pete Boyle
unbounce.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

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How Ingroup and Outgroup Branding Can Reach Key Customer Segments

Humans are tribal. We self-identify in countless different ways.

I’ll use myself as an example. I live in Jacksonville. I’m an alumni of the University of Florida. I’m Jewish. I drive an electric car. 

I work in marketing. I’m a parent. I read the newspaper. I use Twitter and LinkedIn. The list could go on and on.

By Daniel Burstein
targetmarketingmag.com

Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.

How Ingroup and Outgroup Branding Can Reach Key Customer Segments

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Instagram’s Working on a New Way for Brands to Expand Influencer Campaigns

Instagram has announced that it's working on a new ad format

which will better enable brands and influencers to partner-up in a more financially beneficial, and transparent way.

Instagram's working on a new ad type that it's calling "Branded content ads", which will let brands sponsor posts created by celebrities and publishers.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram’s Working on a New Way for Brands to Expand Influencer Campaigns

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17 Simple & Effective SEO Tweaks Brands Should Make This Year

SEO is an involved and strategic process, but not every SEO change you make needs to be a difficult overhaul.

Instituting small but important fixes and tweaks can have an important impact on your rankings.

Here are some fairly simple changes we recommend making over the course of the year.

By Manish Dudharejia
searchenginejournal.com

Honeyweb are your local SEO branding experts, contact us to discover how we can help your business.

17 Simple & Effective SEO Tweaks Brands Should Make This Year

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2019 your biggest year yet.

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"Since employing Honeyweb to produce out new online shop our online sales have increased by over 30%. We have never had more sales, this has been helped by Honeyweb’s eZmail email marketing solution we use to send daily specials and our Facebook page also developed by Honeyweb."

John Mazzocato
Skye Cellars

Steven Hamilton - Honeyweb

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