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Honeyweb Blog / Design / Branding

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

5 Clever Ways Brands Are Using Instagram Live

Instagram Live enables you to connect with brands and influencers in real-time. 

Instagram Live really took off for the first time in its history.

Here are strategic tips and best practices you need to know.

By Ashley Segura (Ward)
honeyweb.com.au

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

5 Clever Ways Brands Are Using Instagram Live

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Attract New Customers and Increase Engagement: 3 quick case studies of brands using TikTok influence

More eyeballs. To sell a product, first you must get in front of the customer.

Get their attention. Which for many marketers often means buying advertising.

But not always. In this article, we bring you three companies that got those eyeballs without paid media. 

By Daniel Burstein
smarketingsherpa.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Attract New Customers and Increase Engagement: 3 quick case studies of brands using TikTok influence

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6 Steps to a Successful Brand Audit That’ll Help Improve Your Marketing [Infographic]

Are you looking for ways to fire-up your marketing strategy?

Looking to identify key areas in which you can reinforce and improve your branding?

The team from Superside share their steps to success in this infographic.

By Mark Walker-Ford
socialmediatoday.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

6 Steps to a Successful Brand Audit That’ll Help Improve Your Marketing [Infographic]

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The Data Behind Brand Affinity

More so than brand loyalty, brand affinity is all about the emotional connection a customer feels for a brand.

And as smrtr’s CMO Paul Argus explains here, data can be used by marketers to build this connection.

Do you have a favourite brand? 

By B&T MAGAZINE
bandt.com.au

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

The Data Behind Brand Affinity

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How to Create and Build a Brand For Your Small Business

When you think of well-established brands that have become household names over time, remember this:

Every big brand began as a small business.

Facebook Blueprint, our online training platform, has a free course that can walk you through everything you need to know about the brand-building process.

By Best Practices
facebook.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

How to Create and Build a Brand For Your Small Business

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Societal Memory Loss Has Fundamentally Changed The Way Brands Need To Advertise

Instantaneous access to information and improvements in technology have created a world where we no longer have to retain information.

Instead, we can simply gather what we need at the touch of a button.

Evidence of this cultural shift includes changes in education best practice, which has seen curriculums move away from memorising facts and figures to teaching students how to research and locate the information they need on a case-by-case basis.

By B&T MAGAZINE
bandt.com.au

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Societal Memory Loss Has Fundamentally Changed The Way Brands Need To Advertise

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Branding: 8 lessons to help you make the most effective brand decisions every day

When marketers talk about branding, the focus is often on the big – major logo redesign efforts, mood boards, stadium naming rights.

Branding isn’t a once-a-generation exercise. It affects (and if you’re not careful can overshadow) day-to-day decisions around messaging, usability, and even what you say.

Everyday branding examples from a roadside convenience store chain, an influencer discovery platform, a PR expert, and a transportation company.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Branding: 8 lessons to help you make the most effective brand decisions every day

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