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Honeyweb Blog / Technology

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Study: 51% Of Aussies Now Get Their News From The Internet

Some 51 per cent of Australians say the internet has become their main source of media and news, up from eight per cent when a similar study was done in 2005.

Researchers from Roy Morgan interviewed 648 Australians over the age of 14 on their media habits. The internet was number one having risen 43 per cent in 12 years since the previous study.

By B&T MAGAZINE
bandt.com.au

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Study: 51% Of Aussies Now Get Their News From The Internet

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Study: 11.2 Million Aussies Now Go Online For Their Sport Content

A new report by Nielsen has revealed that 11.2 million Australians visited online content related to the sports category via any device during the month of March 2017, up eight per cent compared to February 2017.

Time spent per person consuming sports content also reported an overall increase of 64 per cent. Access via desktop was the preferred screen used (6.9 million), followed by smartphones (5.4 million) and tablet (three million). However, growth was exceptionally strong for audiences accessing sports content online via the latter two mobile devices.

By B&T MAGAZINE
bandt.com.au

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Study: 11.2 Million Aussies Now Go Online For Their Sport Content

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Why Australia’s most in-demand social media jobs are being sourced from overseas

With social media skills in high demand, why aren't Aussie candidates making the grade? Pippa McMahon looks at the skills spectrum required to secure the top jobs, in this guest post.

Having moved to beautiful Sydney from the UK, I see a lot of similarities within the digital recruitment spectrum – big corporates and small agencies looking for experienced digital talent who can work with them to grow their tech offering.

By Pippa McMahon
mumbrella.com.au

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Why Australia’s most in-demand social media jobs are being sourced from overseas

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Why Your Database is Your Most Valuable IP (Internet Protocol)

In Sharon Williams' opinion, your company’s database not only plays a crucial role in your success, it’s the single most important asset you own

If you have started a business or you work for a company, your personal database remains your very own intellectual property.

It is unique to you and should be protected and nurtured. 

After all, if all goes belly up in your business or your career – heeding a few privacy opt-in or employment laws – you can open up tomorrow and transact with all those who already know, value and trust you.

Read more here. Source: Sharon Williams

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Why Your Database is Your Most Valuable IP (Internet Protocol)

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Snapchat launches new Facebook-inspired ad technology platform

Snapchat has launched a bigger and better advertising platform that aims to grow revenues

Snapchat is launching a new Facebook-inspired ad platform.

To date, the Snapchat API has benefited more than 100 brands.

With the help of marketing technology platform 4C, US brands like Gatorade and Nissan have already captured the eyeballs of millions of Snapchat’s users. 

Read the full article here. Source: Tamar Weinberg

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Snapchat launches new Facebook-inspired ad technology platform

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Nine Posts $237m Half-Year Loss Due To Big TV Writedown & Falling Revenue

The trend of negative half-yearly results for the free-to-air TV networks continues, with Nine Entertainment (NEC) announcing a $236.9 million loss

The loss is a big swing away from Nine’s $320.8m profit a year earlier, while the group’s underlying profit was $75 million in the six months to 31 December 2016 – down 4.3% year-on-year.

Nine’s revenue dropped 4.5% to $659.2 million in the six month to 31 December 2016, while its earnings before interest, taxes, depreciation and amortisation (EBITDA) fell 6.4% to $119.7 million.

These figures indicate TV's loss in authority when it comes to advertising and marketing brands.

Read the full post here. Source: Huntley Mitchell

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Nine Posts $237m Half-Year Loss Due To Big TV Writedown & Falling Revenue

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TV Gloom: Where To Next For Seven, Nine And Ten?

It wasn’t a great 2016 for the free-to-air (FTA) players and now 2017’s looking even more calamitous than the year previous for Seven, Nine and Ten

When Seven unveiled its half year results – including a 91% dip in profits – it set the tone for the FTA networks besieged by tired programming, falling audience eyeballs and plummeting ad revenues (SMI Data out yesterday found TV ad revenues down 4.7% YOY to January).

Adding to the gloom, yesterday Ten’s CEO Paul Anderson warned shareholders of a bumpy year ahead. Anderson said the broadcaster was being buffeted by falling ad revenues, rising costs, ongoing threats from digital players and hefty license fees.

Read the full article here. Source: B&T Magazine

With this drop in television ratings, online marketing is only strengthening in its authority and potential, offering businesses a credible and powerful platform to promote their brand and products. 

Are you ready to take your business to the next level and connect with a wider online audience? Learn more about our complete online marketing solutions here. Contact us today by clicking here.

TV Gloom: Where To Next For Seven, Nine And Ten?

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