Honeyweb Blog / Technology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Unlocking the Potential of Generative AI: A Comprehensive Approach
In today's digital landscape, the emergence of artificial intelligence (AI) has ushered in a new era of innovation and transformation.
This article explores the significance of transparency in generative AI, focusing on Meta's innovative approaches to enhancing transparency in AI systems.
By Steven Hamilton
Honeyweb Online Marketing Solutions
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8 Essential Disciplines for a Winning Social Media Marketing Campaign
In today's digital age, it's crucial for businesses to have a solid social media marketing plan.
A significant portion of internet users' time is spent on social media sites, making these platforms prime locations to find and interact with prospective customers. We'll go over eight disciplines that are foundational to developing a winning social media marketing strategy.
By Steven Hamilton
Honeyweb Online Marketing Solutions
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Study: 51% Of Aussies Now Get Their News From The Internet
Some 51 per cent of Australians say the internet has become their main source of media and news, up from eight per cent when a similar study was done in 2005.
Researchers from Roy Morgan interviewed 648 Australians over the age of 14 on their media habits. The internet was number one having risen 43 per cent in 12 years since the previous study.
By B&T MAGAZINE
bandt.com.au
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Study: 11.2 Million Aussies Now Go Online For Their Sport Content
A new report by Nielsen has revealed that 11.2 million Australians visited online content related to the sports category via any device during the month of March 2017, up eight per cent compared to February 2017.
Time spent per person consuming sports content also reported an overall increase of 64 per cent. Access via desktop was the preferred screen used (6.9 million), followed by smartphones (5.4 million) and tablet (three million). However, growth was exceptionally strong for audiences accessing sports content online via the latter two mobile devices.
By B&T MAGAZINE
bandt.com.au
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Why Australia’s most in-demand social media jobs are being sourced from overseas
With social media skills in high demand, why aren't Aussie candidates making the grade? Pippa McMahon looks at the skills spectrum required to secure the top jobs, in this guest post.
Having moved to beautiful Sydney from the UK, I see a lot of similarities within the digital recruitment spectrum – big corporates and small agencies looking for experienced digital talent who can work with them to grow their tech offering.
By Pippa McMahon
mumbrella.com.au
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Why Your Database is Your Most Valuable IP (Internet Protocol)
In Sharon Williams' opinion, your company’s database not only plays a crucial role in your success, it’s the single most important asset you own
If you have started a business or you work for a company, your personal database remains your very own intellectual property.
It is unique to you and should be protected and nurtured.
After all, if all goes belly up in your business or your career – heeding a few privacy opt-in or employment laws – you can open up tomorrow and transact with all those who already know, value and trust you.
Read more here. Source: Sharon Williams
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Snapchat launches new Facebook-inspired ad technology platform
Snapchat has launched a bigger and better advertising platform that aims to grow revenues
Snapchat is launching a new Facebook-inspired ad platform.
To date, the Snapchat API has benefited more than 100 brands.
With the help of marketing technology platform 4C, US brands like Gatorade and Nissan have already captured the eyeballs of millions of Snapchat’s users.
Read the full article here. Source: Tamar Weinberg
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