Honeyweb Blog / Online Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools
How does Adobe define bounce rate? What’s the difference between exit and bounce rate?
And how can these numbers be meaningfully used to better serve customers and ultimately improve results?
Let’s take a closer look at some of the numbers you see in your digital marketing analytics platform to help answer this question.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google Ads Basics: A Guide to Setting Up Your First Google Ads Campaign
Google Ads are to online marketing what the “pizza move” is to beginner skiers—once you get the hang of the basics.
But that initial learning curve can be a little daunting, especially if you’re still learning about online marketing in general, and all the tactics, tools, and strategies that come with it.
Since Google is basically synonymous with the Internet, Google Ads are worth getting friendly with.
By Hayley Mullen
unbounce.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
21 Web Directories That Still Have Value in 2019
In the early days of SEO, web directories were the thing.
Back then, the Google algorithm was a lot easier to game. If your site was listed on a ton of online directories, it must be pretty dang special.
Online marketers caught on, and schemed to litter the web with directory listings of their website. Where Do Web Directories Stand Today?
By Amelia Willson
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In
Did you know the concept of search engine optimization is more than 20 years old?
It’s as old as late ‘90s relics like the Spice Girls, Tamagotchi, “Buffy the Vampire Slayer”, the final season of “Seinfeld”, and “Titanic”.
Most of that stuff seems pretty dated now. So why does SEO live on?
By Julia McCoy
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
13 Strategies to Build a Loyal Tribe of Brand Evangelists
Did you know that two of the top reasons why businesses fail when it comes to online marketing and social media are 'lack of planning' and 'impatience'?
The heart of online marketing success is community - social networks, blogs, video channels, and podcasts are all about people
And enabling audiences to connect, engage and help each other. The true power in that process comes in the form of community.
By Pam Moore
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
The Psychology of Fake News: How Disinformation Spreads Online
Research shows that 6 in 10 people will share an article online after having read only its title, and that 23% of Americans admit to having posted a fake story online.
Yet, most of us consider ourselves immune to online disinformation - but if that's so, why has fake news become so pervasive?
In this post, we'll look at what psychology says about the new aspects of the good old propaganda - and how the problem is growing in the connected age.
By Aleksandra Atanasova
socialmediatoday.com
Honeyweb are your local online marketing experts, contact us to discover how we can help your business.
How Infographics Can Benefit Your Business [Infographic]
According to TIME, the average attention span for humans is only eight seconds (compared to the goldfish at nine).
Eight seconds. That’s how much time you have to catch and maintain consumers’ attention.
And when it comes to online marketing, that time can be cut even shorter. Luckily, infographics are full of visuals which can help help better convey your key messages.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![How Infographics Can Benefit Your Business [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_779311807.jpg)
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