Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why the Path to PPC Success Is Rarely Straight
Getting great PPC results can be a long process of developing creative solutions, testing, and adjusting.
Those of you who are PPC managers know that, often, you don’t get great PPC results straight out of the gate.
Here's what that process looks like in practice.
By Pauline Jakober
searchenginejournal.com
Honeyweb are your local Google advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
YouTube’s Adding More Ads, with Mid-Roll Breaks Available in Shorter Videos
Have you ever noticed how every YouTube influencer creates videos that are around the exact same length - which is about 10 minutes?
The reason for that is YouTube's monetization policy - currently, YouTube enables mid-roll ads on videos that are at least 10 minutes long.
It makes sense for them to maximize their potential in this respect by creating videos that always cross that 10-minute threshold.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local youtube marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Marketing 101: What are beneficial buttons?
A beneficial button is a call-to-action (CTA) button that explains a benefit the customer will receive by clicking on it.
In other words, the button has a process-level value proposition.
If you’re asking the customer to take an action, of course, the button should have a benefit.
By Daniel Burstein
sherpablog.marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How B2B Marketers Make Webinars Work Up, Down and Beyond the Sales Funnel [Infographic]
Most marketers would consider webinars to primarily be a brand awareness tool
Many have found that webinars can serve varying purpose, and provide support in maximizing engagement, nuturing leads, and ultimately, closing deals.
Webinars not only present an effective way to continuously deliver onboarding and after-the-sale value.
By Barry Feldman
socialmediatoday.com
Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![How B2B Marketers Make Webinars Work Up, Down and Beyond the Sales Funnel [Infographic]](https://www.honeyweb.com.au/uploads/blog/photo-1533750349088-cd871a92f312lo.jpg)
Managing Cybersecurity and Other Concerns Amid the Work from Home Shift [Infographic]
With more people working from home during the COVID-19 pandemic
Which is a trend that looks set to hold even after the lockdowns are eased, that also brings with it new challenges.
But how significant is the work from home shift, and how much of a change in approach will it require for organizations?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![Managing Cybersecurity and Other Concerns Amid the Work from Home Shift [Infographic]](https://www.honeyweb.com.au/uploads/blog/photo-1590494165264-1ebe3602eb80.jpg)
YouTube Explains Some Common Algorithm and Video Distribution Queries
YouTube has sought to answer some common questions about how its algorithm works when highlighting certain content to users
And why your video metrics may not always reflect performance.
YouTube outlined its coming analytics insights display, which will show creators their average CTR and AVD, helping to provide more insight into how their content is performing.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local video marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
E-A-T & Link Building: A Guide to Evaluating Prospects
E-A-T can be leveraged in evaluating the value of link prospects in certain niches and to varying degrees.
But why, how, and when should you consider concepts in E-A-T with link building efforts?
Here's a guide to help you get started.
By Kevin Rowe
searchenginejournal.com
Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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