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Honeyweb Blog / Advertising / Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Implied Value Proposition: Three ways to transform your sales copy

Flint McGlaughlin: Marketer, I am writing three words on this board.

These three words begin a headline in a recent experiment, “Engage X for.”

Now, let’s analyze them, but before we do that ask yourself a question. What are the first three words you are using right now on an important headline?

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

The Implied Value Proposition: Three ways to transform your sales copy

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Understanding the Gen Z and Milennial consumer

If there's anything retailers want, it's to understand Gen Z.

The demographic may be young, but paired with millennials, they hold the keys to the industry's future

In some ways even more now as retailers look forward to an eventual recovery from the pandemic.

By Davide Savenije
retaildive.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Understanding the Gen Z and Milennial consumer

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3 Hidden Marketing Design Stressors and How to Avoid Them

Marketing teams are always dealing with changing priorities and juggling urgent projects that seem to come out of nowhere.

These situations create a lot of stress for everyone on your team – especially for a solo in-house designer.

This stress often leads to brand-damaging, incorrect creative getting out the door. 

By studioID
resources.industrydive.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

3 Hidden Marketing Design Stressors and How to Avoid Them

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Twitter Announces Initial Test of Ads in Fleets, Flags Expansion of Full-Screen Format Ads

Twitter has announced a new test of ads within Fleets

I'ts take on the stories format, which will see ads inserted between Fleets as users tap through the full-screen frames.

Fleets ads are much like TikTok or Instagram Stories promotions, appearing between Fleets from the people you follow on the platform.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Twitter Announces Initial Test of Ads in Fleets, Flags Expansion of Full-Screen Format Ads

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Marketing 101: What is a point-first headline?

A point-first headline is a headline that begins with the main point you are trying to make to the reader.

Writing a point-first headline is the equivalent of the inverted pyramid in journalism.

There are three types of sentences: point first, point middle, and point last.

By Daniel Burstein
sherpablog.marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Marketing 101: What is a point-first headline?

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5 Ways to Transform Digital Marketing Effectiveness

Some companies have found that focused efforts to improve post-click experience can multiply the conversion rate by 300%.

For example, Boll & Branch uses Post-Click Automation (PCA) to achieve a 56% conversion increase, reduce bounce rates, and lower customer acquisition costs.

Post-click marketing science helps transform digital advertising.

By studioID
resources.industrydive.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

5 Ways to Transform Digital Marketing Effectiveness

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Predictions for 2021 mobile marketing trends

In 2020, we discovered new ways technology can simplify our lives and help us stay connected.

Consumers turned to mobile technology for convenience, and many brands embraced it as a new marketing channel. 

Brands that have lagged behind this global digital transformation must catch up quickly. 

By Michael Banks
resources.industrydive.com

Honeyweb are your local mobile marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Predictions for 2021 mobile marketing trends

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