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Honeyweb Blog / Advertising / Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Instagram Caption: The Secret 7-Ingredients Recipe

A picture paints a thousand words, right? Not necessarily.

Although Instagram is a visual medium, nailing your Instagram caption is almost as critical as the photo (or video) itself.

That’s because those few lines of text not only help to provide context for your image but they also help to showcase your brand’s personality.

By Guest Post
adespresso.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram Caption: The Secret 7-Ingredients Recipe

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Instagram Adds New Shopping Tags Within Instagram Stories

This could be interesting.

Instagram has announced that selected brands will now be able to use new shopping tags within Instagram Stories.

The new option is effectively an extension of the platform’s in-stream Shopping Tags, which have been in circulation since late 2016 and are gradually being rolled out to more businesses.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram Adds New Shopping Tags Within Instagram Stories

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Value Gulfs: Making sure there is differentiated product value when marketing upgrades and upsells

A unique value proposition in the marketplace is essential for sustainable marketing success.

You must differentiate the value your product offers from what competitors offer. 

However, when you offer product tiers, it is important to differentiate value as well. In this case, you are differentiating value between product offerings from your own company.

By Daniel Burstein
sherpablog.marketingsherpa.com

Honeyweb are your local business marketing experts, contact us to discover how we can help your business.

Value Gulfs: Making sure there is differentiated product value when marketing upgrades and upsells

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Facebook Experiments with A/B Testing for Page Posts

This will no doubt get Facebook Page managers excited

The Social Network is reportedly experimenting with a new A/B test option for Page posts, which would better enable Page managers to make educated, strategic decisions on their Facebook content.

Spotted by Facebook code sleuth Jane Manchun Wong (and shared by social media advisor Matt Navarra), the new option would enable Pages to show variations of their posts to different audiences.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Experiments with A/B Testing for Page Posts

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New Report Shows the Impact of Facebook’s Algorithm Shift on Publishers

Have you noticed a drop in your Facebook referral traffic since the announcement of their algorithm re-focus back in January?

You likely have, according to the latest data from Parse.ly which tracks the traffic sources for thousands of sites.

Based on Parse.ly's latest analysis, here are the key trends they're seeing in referral traffic.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

New Report Shows the Impact of Facebook’s Algorithm Shift on Publishers

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Google Search and YouTube: How to Combine Both in Your Next AdWords Campaign

Google is the top search engine in the world when it comes to researching products and services. 

Any given customer researches 7-13+ times before becoming a lead or buying a product, making Google the perfect spot to advertise.

But knowing that a given customer takes that many touches to convert, merely running text ads won’t get the job done.

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Search and YouTube: How to Combine Both in Your Next AdWords Campaign

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4 Reasons Why Micro-Influencers Are Key [Infographic]

While it may sound cool to enlist a celebrity or famous influencer with millions of followers to endorse your brand

They may not have what it takes to actually ‘influence’ the behavior of their followers, and shape their perception of your brand.

Are they seen as experts on the particular subject, topic or product field they're sharing with their audience? 

By Emma Wiltshire
socialmediatoday.com

Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.

4 Reasons Why Micro-Influencers Are Key [Infographic]

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