Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap
Some marketers try to discount their way to success.
But sustainable marketing success doesn’t come from endless incentives
Marketers succeed when they are able to help the customer accurately perceive the value in the products and services they sell.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Marketing Data: 5 mini case studies where marketers turned information into insight
We live in an era of “data-driven marketing.”
Great buzzword, but what does that look like exactly?
Read on for examples from a tourism company, reviews website, technology research firm, car detailing website, and nonprofit.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Checklist for Effective Buyer Personas [Infographic]
The key to an effective marketing strategy is knowing your target audience.
This is where buyer personas come into play.
And even if you already have personas in place, they need to evolve with the direction your business is going in.
By Nancy Kapoor
socialmediatoday.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![Checklist for Effective Buyer Personas [Infographic]](https://www.honeyweb.com.au/uploads/blog/buyer.jpg)
Checklist for Effective Buyer Personas [Infographic]
The key to an effective marketing strategy is knowing your target audience.
This is where buyer personas come into play.
And even if you already have personas in place, they need to evolve with the direction your business is going in.
By Nancy Kapoor
socialmediatoday.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
6 Key Metrics to Track to Help Maximize Your Online Events [Infographic]
Digital events like webinars can be a great way to connect with your target audience
This is especially true in 2020, with most physical events are off the cards due to the COVID-19 pandemic.
But with long sales cycles, most digital events are challenging to quantify in ROI terms.
By Shane Barker
socialmediatoday.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![6 Key Metrics to Track to Help Maximize Your Online Events [Infographic]](https://www.honeyweb.com.au/uploads/blog/event.jpg)
Digital & Disinformation: What the SEO Industry Can Do to Fight Manipulation
Manipulation and disinformation in search exist – and SEO professionals play a crucial role in fighting them.
If you’re reading this, I don’t particularly have to convince you of the importance of search engines.
Here are a few ways to start.
By Jamie Alberico
searchenginejournal.com
Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
YouTube Video Creation: How to Easily Create Videos That Work
Want to do more with YouTube videos?
Need an easier way to create videos that serve your business goals?
Discover a four-block framework to quickly edit and produce quality video every time, and find recommendations for affordable tools to get you started.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local video marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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