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Honeyweb Blog / Social Media Updates

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook Announces New Business Connection Tools, Including Click-to-Message Expansion

Facebook has announced a raft of new tools to help businesses establish more direct connection with prospective customers

With a specific focus on personalized messaging, while it’s also looking to improve business discovery, and provide new management options to better facilitate business activity and reach.

Here’s what’s coming to your Facebook business tools.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

LinkedIn Adds Long-Form Posts for Company Pages, New Ad Performance Measurement Options

LinkedIn is looking to provide more ways for brands to maximize their content efforts on the platform

And tap into its rising levels of user engagement, with a new feature for Company Pages that it’s calling ‘Articles for Pages’.

Now, company pages will also be able to create posts, and shared them direct in-app.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Facebook Publishes New Guide to Testing Ad Creative, and Optimizing Response

Facebook has published a new guidebook to ‘Creative Prototyping’

Which provides a range of notes to help guide advertisers in testing and optimizing their ad creative, and improving response based on each specific element.

But there are some valuable notes and pointers that apply to all campaigns and verticals, and may well be worth incorporating into your approach.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Twitter Publishes New Twitter Ads Checklist to Help Guide Your Approach

Looking to ensure you’ve covered all bases with your Twitter ad campaign approach?

Twitter has published a new one-page checklist of all the key considerations for effective tweet ad campaigns, including hashtag notes, media attachment tips and targeting pointers.

The checklist is an extension of Twitter’s recently published Agency Playbook, a 41-page guide that covers all aspects of Twitter marketing.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

Instagram has published the second installment in its new 'How Instagram Works' series

With an overview of how its search algorithms function, and how you can maximize your chances of showing up in relevant search results.

Providing more oversight into how the platform looks to match relevant content with user interests, and how creators can ensure their posts reach people in the app. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Facebook Publishes New Christmas Marketing Guide to Assist with Campaign Planning

Facebook has published a new Christmas Marketing Guide to help guide your strategic planning

And map out a more effective approach based on key shopping behaviors and events.

The 18-page guide is geared around what Facebook's calling its 'Discovery Commerce System', a process that utilizes Facebook's ad matching tools to optimize your marketing approach, based on four steps.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

How to Maximize Your Brand Building Efforts on LinkedIn [Infographic]

Looking to make LinkedIn a bigger focus in your digital marketing efforts?

Now up to 774 million members, and seeing record levels of engagement, the platform provides opportunity to get your brand and business offerings in front of key decision-makers.

Have you considered what people will find on your LinkedIn profile and page when they go looking>?

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

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