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Honeyweb Blog / Conversion Centred Design

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]

You might’ve noticed that 2020 was an interesting year for marketing.

For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable.

For others, the pandemic encouraged creative thinking to take advantage of new opportunities.

By Colin Loughran and Garrett Hughes 
unbounce.com

Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]

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4 quick CRO case studies to help you increase revenue, mobile conversion, and site searches

“At BASF, we don't make a lot of the products you buy, we make a lot of the products you buy better.”

That line is from a 1980s ad campaign for the German chemical maker. And I always thought it was a fitting explanation of conversion rate optimization.

Read on for examples from an insurance business, online marketplace, outdoor website, and lead generation company.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local conversion marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

4 quick CRO case studies to help you increase revenue, mobile conversion, and site searches

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17 B2C and B2B marketers in 12 different industries share their lead conversion rates

If we just published average lead conversion rates, we would gloss over a lot of important detail.

For example, 90 and 10 average out to 50…but what does that really tell you?

Read on for data from the life insurance, consulting/professional services, financial, media, eyewear, food, software, local business lead gen, ecommerce, travel, real estate, and legal industries.

By Daniel Burstein
socialmediaexaminer.com

Honeyweb are your local conversion marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

17 B2C and B2B marketers in 12 different industries share their lead conversion rates

READ FULL ARTICLE

8 crucial conversion optimization lessons from MarketingExperiments videos in 2020

A new year. New hopes. New aspirations. And new marketing goals.

To power you with the insights you need to hit those goals, let’s look back at a four-letter word (well, technically four-number word, but you get the idea) – 2020.

The year 2020 could not be over soon enough for many marketers. Global pandemic. Economic calamity. 

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local conversion marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

8 crucial conversion optimization lessons from MarketingExperiments videos in 2020

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The 2020 State of Conversion Optimization Report

It’s one of our favorite parts of the year!

This is our fifth annual State of Conversion Optimization report. 

What were some of the biggest challenges in 2020?It’s one of our favorite parts of the year! 

By Bud Hennekes
cxl.com

Honeyweb are your local conversion marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

The 2020 State of Conversion Optimization Report

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Visualizing the Conversion Journey

Here is the great struggle in all human relationships.

However, we tend to think other people are like us. This is known as false consensus effect.

Overcoming this cognitive bias – and striving to break down this barrier – is key to successful human relationships.

By Daniel Burstein 
sherpablog.marketingsherpa.com

Honeyweb are your local conversion marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Visualizing the Conversion Journey

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The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap

Some marketers try to discount their way to success.

But sustainable marketing success doesn’t come from endless incentives

Marketers succeed when they are able to help the customer accurately perceive the value in the products and services they sell.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap

READ FULL ARTICLE

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