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Honeyweb Blog / Marketing Analytics

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

What is Data? A discussion about getting value from your marketing analytics

What is marketing data really?

When used right, it’s not just numbers that tell you what happened.

That is what I like to call the “newsman approach” to marketing analytics – information that simply sums up previous customer behavior.

By Daniel Burstein
sherpablog.marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

What is Data? A discussion about getting value from your marketing analytics

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Marketing Analytics: 4 tips for productive conversations with your data analyst

I encounter work orders from research analysts requesting data analysis on our Research Partners’ test results that are difficult to understand.

I think there’s a reason for this – poor communication.

Research analysts and many marketers do not define projects and goals the same way data analysts approach a data challenge.

By Benjamin Filip
marketingexperiments.com

Honeyweb are your local conversion marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Marketing Analytics: 4 tips for productive conversations with your data analyst

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How to Get Started With Marketing Analytics: A 5-Step Framework

Want to better understand if your marketing is working? Need to do more with marketing analytics?

In this article, you’ll discover a five-step framework for marketing analysis.

Learn how to plan and build systems that deliver key insights so you can effectively forecast and optimize your marketing efforts.

By Chris Mercer
socialmediaexaminer.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

How to Get Started With Marketing Analytics: A 5-Step Framework

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