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Honeyweb Blog / Content Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Optimizing Your Content for Search: Don’t Forget These 6 Things

Like many companies, you’re likely investing in content marketing.

After all, 87 percent of B2B and 86 percent of B2C companies market with content.

However, what good is all that content if no one finds it?

By Lindsay Boyajian
searchenginejournal.com

Honeyweb are your local content marketing experts, contact us to discover how we can help your business.

Optimizing Your Content for Search: Don’t Forget These 6 Things

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LinkedIn Adds Carousel Ads for Sponsored Content

LinkedIn continues to improve its ad offerings, this time with the addition of carousel ads for Sponsored Content.

As you can see, the new carousel format is pretty much the same as what you’re already used to on Facebook and Instagram, enabling users to swipe right to see more content.

On LinkedIn, brands will be able to include up to 10 cards per carousel ad, each with its own, customizable message.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

LinkedIn Adds Carousel Ads for Sponsored Content

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10 Ways to Step Up Your Instagram Stories Content

More businesses are going all in on Instagram Stories, with the Stories format quickly becoming the hottest social media option.

According to Zuckerberg, Stories are on track to overtake the News Feed as the primary form of social sharing. 

Momentum for Stories is clearly building - and as such, if you're looking to create your own Stories content in order to connect with your audience, it'll take more than simply being present. 

By Matt Smith
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

10 Ways to Step Up Your Instagram Stories Content

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Your Guide to Picking the Right Content Marketing KPIs [EBOOK]

Learn and understand what metrics you should use to determine the success of your content marketing campaigns.

A majority of businesses are investing in content creation – hoping to attract, engage, and convert more customers in the digital world.

However, simply churning out loads of content then publishing them on every channel available does not mean you have reached the pinnacle of content marketing success.

By Loren Baker
searchenginejournal.com

Honeyweb are your local content marketing experts, contact us to discover how we can help your business.

Your Guide to Picking the Right Content Marketing KPIs [EBOOK]

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Instagram Rolls Out ‘@Mention Sharing’, a New Way Share Stories Content

Instagram has rolled out a new way for users to share Stories content, with the option to immediately re-share posts in which they've been tagged.

Really, it's not a heap different from their recently announced update which enables users to share any Insta post within their own Story

Though this one is more aimed at direct interaction and engagement between friends, as opposed to sharing random posts.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Instagram Rolls Out ‘@Mention Sharing’, a New Way Share Stories Content

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How to Explode Traffic with the Right Content

“Content is king” is a phrase that gets bandied around the web an awful lot.

I’ve written before about how content is no good without promotion, and I stand by that.

But if you do promotion right and have a relatively established website, there are a few things you can do with your content that can help explode your traffic. 

By Tom Mcloughlin
searchenginejournal.com

Honeyweb are your local content marketing experts, contact us to discover how we can help your business.

How to Explode Traffic with the Right Content

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How to Use Facebook Group Units to Organize Your Content

Do you want to organize the content and resources available in your Facebook group?

Wondering how the Units feature for Facebook groups can help?

In this article, you’ll discover how to create and use units in Facebook groups.

By Meg Brunson
socialmediaexaminer.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

How to Use Facebook Group Units to Organize Your Content

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