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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

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Nielsen: Almost 11 Million Aussies Accessed Sport Online In January

The intense heat aside, if there’s one thing the month of January delivers in Australia in spades it’s sport, sport and even more sport.

New data from Nielsen Digital Ratings for the month found that 10.9 million adult Australians consumed online sport content, an increase of 3.7 per cent when compared with the previous year.

Despite more people, the average time per person decreased by 2.8 per cent compared to last year to 1 hour and 38 minutes per person in January 2018.

By B&T MAGAZINE
bandt.com.au

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Nielsen: Almost 11 Million Aussies Accessed Sport Online In January

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Adidas says it’s ditching TV advertising because young people engage with the brand on mobile

Adidas chief executive Kasper Rorsted told CNBC on Wednesday that the sports apparel brand has turned its back on TV advertising.

Rorsted explained the company is looking to boost its ecommerce revenues from €1 billion ($US1.06 billion) in 2016 to €4 billion ($US4.25 billion) by 2020 — and Adidas wants to use digital channels to get there.

By LARA O'REILLY
businessinsider.com.au

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Adidas says it’s ditching TV advertising because young people engage with the brand on mobile

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More Evidence of Digital Disruption with Ten placed into administration

TROUBLED free-to-air broadcaster Network Ten has been placed into voluntary administration after its billionaire backers walked away.

The network was widely expected to enter administration today, after it emerged yesterday that Ten shareholders Lachlan Murdoch, Bruce Gordon and James Packer decided against guaranteeing a new $250 million loan to replace the existing $200 million overdraft, which needs to be repaid to Commonwealth Bank in ­December.

By Frank Chung
news.com.au

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More Evidence of Digital Disruption with Ten placed into administration

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Five Ways B2Bs Can Utilise Social Media For Success

B2Bs brand voice is often less playful than our B2Cs counterparts. As a result, our social media strategies have to be even more creative. 

Yet, that's not to say being B2B should be boring. Instead, it should encourage users to leverage different and emerging communication methods in order to more deeply engage with their audience. 

By Stacey Sayer
socialmediatoday.com

Honeyweb are B2B social media specialists so contact us today to discover more!

Five Ways B2Bs Can Utilise Social Media For Success

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Retailers lift online game ahead of Amazon

More Australian retailers are adding click and collect services as they prepare for Amazon to roll out.

Online is expected to account for more than a third of Australian retailers' sales as more offer click and collect services ahead of Amazon's arrival.

By AAP
sbs.com.au

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Retailers lift online game ahead of Amazon

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Study: 51% Of Aussies Now Get Their News From The Internet

Some 51 per cent of Australians say the internet has become their main source of media and news, up from eight per cent when a similar study was done in 2005.

Researchers from Roy Morgan interviewed 648 Australians over the age of 14 on their media habits. The internet was number one having risen 43 per cent in 12 years since the previous study.

By B&T MAGAZINE
bandt.com.au

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Study: 51% Of Aussies Now Get Their News From The Internet

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Study: 11.2 Million Aussies Now Go Online For Their Sport Content

A new report by Nielsen has revealed that 11.2 million Australians visited online content related to the sports category via any device during the month of March 2017, up eight per cent compared to February 2017.

Time spent per person consuming sports content also reported an overall increase of 64 per cent. Access via desktop was the preferred screen used (6.9 million), followed by smartphones (5.4 million) and tablet (three million). However, growth was exceptionally strong for audiences accessing sports content online via the latter two mobile devices.

By B&T MAGAZINE
bandt.com.au

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Study: 11.2 Million Aussies Now Go Online For Their Sport Content

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