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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Unlocking the Potential of Generative AI: A Comprehensive Approach

In today's digital landscape, the emergence of artificial intelligence (AI) has ushered in a new era of innovation and transformation.

This article explores the significance of transparency in generative AI, focusing on Meta's innovative approaches to enhancing transparency in AI systems.

By Steven Hamilton
Honeyweb Online Marketing Solutions

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Unlocking the Potential of Generative AI: A Comprehensive Approach

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OpenAI’s ChatGPT Update Brings Improved Accuracy

OpenAI's ChatGPT gets an update that includes more accurate responses and a new stop button.

OpenAI, the company behind the popular conversational AI model, ChatGPT, has released an update to improve the chatbot’s accuracy.

Following an extended period of downtime on Tuesday, ChatGPT is up and running with a new model.

By Matt G. Southern
searchenginejournal.com

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OpenAI’s ChatGPT Update Brings Improved Accuracy

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AI Creation Tools Will Change the Way We Create, Engage and Interact in 2023

AI tools are going to have a much bigger influence over many aspects of online communication in 2023, in good ways and bad.

And while everyone’s excited to check out what they might look like in various art styles, and how generative systems can reduce their content creation workload, it is worth noting the various impacts, and how these tools can be of both benefit and detriment in your digital marketing efforts.

By Andrew Hutchinson
socialmediatoday.com

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AI Creation Tools Will Change the Way We Create, Engage and Interact in 2023

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Ready for our close up: An updated look and feel for YouTube

We're announcing new design elements and product features coming to YouTube.

YouTube just celebrated its 17th birthday earlier this year and we wondered if it was time to give it a small makeover. So we gathered input from thousands of viewers around the world and heard there was a desire for a cleaner, more lively design that better represents what we’re all about.

By Nate Koechley
YouTube

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Ready for our close up: An updated look and feel for YouTube

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Nielsen: Almost 11 Million Aussies Accessed Sport Online In January

The intense heat aside, if there’s one thing the month of January delivers in Australia in spades it’s sport, sport and even more sport.

New data from Nielsen Digital Ratings for the month found that 10.9 million adult Australians consumed online sport content, an increase of 3.7 per cent when compared with the previous year.

Despite more people, the average time per person decreased by 2.8 per cent compared to last year to 1 hour and 38 minutes per person in January 2018.

By B&T MAGAZINE
bandt.com.au

Honeyweb are your local sports marketing content experts, contact us to discover how we can help your business.

Nielsen: Almost 11 Million Aussies Accessed Sport Online In January

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Adidas says it’s ditching TV advertising because young people engage with the brand on mobile

Adidas chief executive Kasper Rorsted told CNBC on Wednesday that the sports apparel brand has turned its back on TV advertising.

Rorsted explained the company is looking to boost its ecommerce revenues from €1 billion ($US1.06 billion) in 2016 to €4 billion ($US4.25 billion) by 2020 — and Adidas wants to use digital channels to get there.

By LARA O'REILLY
businessinsider.com.au

More evidence of digital disruption, are you ready to reach where your customers actually are? Contact Us to discover how!

Adidas says it’s ditching TV advertising because young people engage with the brand on mobile

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More Evidence of Digital Disruption with Ten placed into administration

TROUBLED free-to-air broadcaster Network Ten has been placed into voluntary administration after its billionaire backers walked away.

The network was widely expected to enter administration today, after it emerged yesterday that Ten shareholders Lachlan Murdoch, Bruce Gordon and James Packer decided against guaranteeing a new $250 million loan to replace the existing $200 million overdraft, which needs to be repaid to Commonwealth Bank in ­December.

By Frank Chung
news.com.au

Are you still using old advertising methods? Contact Us to discover why online marketing is more cost effective!

More Evidence of Digital Disruption with Ten placed into administration

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