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Nielsen: Almost 11 Million Aussies Accessed Sport Online In January
The intense heat aside, if there’s one thing the month of January delivers in Australia in spades it’s sport, sport and even more sport.
New data from Nielsen Digital Ratings for the month found that 10.9 million adult Australians consumed online sport content, an increase of 3.7 per cent when compared with the previous year.
Despite more people, the average time per person decreased by 2.8 per cent compared to last year to 1 hour and 38 minutes per person in January 2018.
By B&T MAGAZINE
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