Online advertising has now surpassed Newspapers and Television in overall spend and will soon surpass all traditional advertising combined as it has already done in the US. You need to ask yourself one question, why?
The evidence is clear, online advertising outperforms traditional advertising, why? Because online advertising is measurable and can be targeted.
Imagine this, someone did a search online for a product or service your business provides or they visited your website and they then turned on the television or radio or open the paper and your ad was placed right in front of them, WOW, well this can be done online!
As an authorised reseller for ReachLocal Australia, Honeyweb offer online advertising solutions that outperform solutions offered by other providers.
eZads: Explainer Video
Online ad revenue eclipses TV for the first time: IAB Australia
For the first time since the start of data collection in 2002, online advertising revenue exceeded advertising revenue for free-to-air television.
Online ad spend surpasses newspapers for the first time: CEASA
Online advertising expenditure surpassed that of newspapers for the first time in the first half of this year. The ability of online advertising spends to buck the trends saw it grow by 30%.
Newspapers and mags in firing line: CEASA
Ad revenue in Australia dropped by 2.5% with Newspapers (-19.4%) and magazines (-18.2%) suffering the sharpest drops, while online was the big winner (+15.5%).
Remember, online adevrtising is targeted, accountable and affordable.
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2023 your biggest year yet.