Even with the uptake of smartphones, SMS marketing is still a cost-effective and targeted marketing tool.
As mentioned under email marketing, if you’re going to have a barbecue you can’t complain if no one turns up if you don’t invite anyone. In order to have a successful barbecue, of course you need some friends and you then need them to provide you with their contact details, we call this opting in.
Some friends will provide you with their mobile number, others email address and some will follow you on social media. Once you have these details you can now invite these people to your barbecue, in this case via SMS.
It's easy: eZsms screen shot.
Remember, the more people who opt in to your database, the more people you can invite to your barbecue.
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