Online ad revenue eclipses TV for the first time
For the first time since the start of data collection in 2002, online advertising revenue exceeded advertising revenue for free-to-air television. IAB Australia
Online ad spend surpasses newspapers for the first time
Online advertising expenditure surpassed that of newspapers for the first time in the first half of this year. The ability of online advertising spends to buck the trends saw it grow by 30%. CEASA
Newspapers and magazines in firing line
Ad revenue in Australia dropped by 2.5% with Newspapers (-19.4%) and magazines (-18.2%) suffering the sharpest drops, while online was the big winner (+15.5%). CEASA
State of Inbound Marketing Report
Inbound marketing-dominated organizations experience a cost per lead 62% lower than outbound marketing-dominated organizations.
Deloitte Access Economics > Connected Small Businesses.
“Small business with higher digital engagement have better business outcomes than those with lower engagement, with a $350,000 or 20% increase in annual revenue and are two times more likely to be growing.”
State of the Nation 2016 > Small Business Digital Engagement in Australia
“It is absolutely imperative for small business owners to understand that digital engagement is not a luxury, but an absolute necessity for their success and long-term survival. Small businesses making full use of the Internet could increase their annual revenue by 20%.”
Deloitte Access Economics > Harnessing the ‘bang’ - Stories from the digital frontline'.
“A clear sign that the Australian economy is experiencing disruption is the rate that the gap is growing between businesses with increasing revenues and those with declining revenues .”
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