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Honeyweb Blog / Email Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

4 Ways to Collect Email Leads From Your Facebook Group

Wondering how to build an email list from your Facebook group? Looking for tips to help?

In this article, you’ll learn four ways to collect emails from your Facebook group.

Why Gathering Emails From Facebook Group Members Is Important?

By Nate McCallister
socialmediaexaminer.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

4 Ways to Collect Email Leads From Your Facebook Group

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5 Ways To Improve Email Open and Click-Through Rates

Ask any digital marketing agency and they’ll tell you email marketing is and will always be of utmost importance

Because it’s one of the main ways brands connect with their audience. Email marketing, in particular, is filled with changing trends that need to be considered if you want a winning strategy.

With that in mind, two metrics to keep an eye on are open rates and click-through rates (CTR).

By Matthew Fritschle
infusionsoft.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

5 Ways To Improve Email Open and Click-Through Rates

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How to Increase Your Open Rate

For small businesses trying to drive new business or build engagement with existing customers, it’s essential to ramp up your email marketing game.

Sophisticated email marketing tools, including marketing automation platforms, are now affordable to even microbusinesses

Giving you rich insights into how prospects and customers are engaging with your email content.

By Kathryn Hawkins, Jake Johnson, Grady Kerr, Jessica Mehring, Andrea Parker, Paul Sokol & James Thompson
infusionsoft.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

How to Increase Your Open Rate

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Mobile Email Marketing Chart: A look at the mobile and desktop email funnel for nonprofits

When we first published about nonprofit mobile email marketing performance, a reader wrote in and said, “I liked this.

It would have been cool to also show the 4 [funnel] areas.” So in today’s article, we do just that.

Read on to see the scorecard, along with tips for optimizing the weakest link according to the data — email capture.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

Mobile Email Marketing Chart: A look at the mobile and desktop email funnel for nonprofits

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How to Implement the Amazing Advancements in Email Personalization [Infographic]

There is no dearth of web content endorsing personalization in the email marketing sphere.

Even your subscribers who might not be familiar with email marketing tactics are conditioned to the emails that address them with the first name.

As the inboxes are overflowing with emails, it has become the need of the hour to send quality emails that are more relevant for the subscriber. 

By Kevin George
infusionsoft.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

How to Implement the Amazing Advancements in Email Personalization [Infographic]

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Importance of Messaging When Trying to Close Leads Via Email

Closing leads is often the hardest part of sales.

Identifying when a prospect customer’s ready to buy can be tough, and the idea of getting it wrong and facing rejection can make many sales reps reluctant to make the move to seal the deal.

When this all takes place over email, the challenge is even greater.

By Sujan Patel
infusionsoft.com

Honeyweb are your local Email marketing experts, contact us to discover how we can help your business.

Importance of Messaging When Trying to Close Leads Via Email

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11-point Checklist to Increase Email Clickthrough Rate

Don’t schedule your next list email just yet.

First, take a look at this handy checklist to ensure you’ve maximized the perceived value of what your customers will get by clicking through your email, and increase your email clickthrough rate.

After all, an email click is like a mini-purchase. If there isn’t a strong value force, customers will not act.

By Daniel Burstein
targetmarketingmag.com

Honeyweb are your local Email marketing experts, contact us to discover how we can help your business.

11-point Checklist to Increase Email Clickthrough Rate

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Steven Hamilton - Honeyweb

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