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Honeyweb Blog / Email Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Biggest (and Easiest to Stumble Into) Email Marketing Automation Fail

The robot doesn’t know. It’s just following a set of programmed instructions.

That’s why technology may be smart … but we can’t expect it to be wise.

Replete with logical flaws, yet the ability to seamlessly navigate a maddeningly complex world that doesn’t always follow a simple algorithm.

By Daniel Burstein
targetmarketingmag.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

The Biggest (and Easiest to Stumble Into) Email Marketing Automation Fail

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New Data Leak Contains 773 Million Email Addresses and Passwords - Are Yours Included?

Given the rising use of online platforms for all sorts of everyday transactions

And the value of social media within modern business process, the potential impacts of data leaks are more significant than ever.

And this is a big one - if you haven't updated your passwords in a while, now may be the time.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

New Data Leak Contains 773 Million Email Addresses and Passwords - Are Yours Included?

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4 Ways to Collect Email Leads From Your Facebook Group

Wondering how to build an email list from your Facebook group? Looking for tips to help?

In this article, you’ll learn four ways to collect emails from your Facebook group.

Why Gathering Emails From Facebook Group Members Is Important?

By Nate McCallister
socialmediaexaminer.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

4 Ways to Collect Email Leads From Your Facebook Group

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5 Ways To Improve Email Open and Click-Through Rates

Ask any digital marketing agency and they’ll tell you email marketing is and will always be of utmost importance

Because it’s one of the main ways brands connect with their audience. Email marketing, in particular, is filled with changing trends that need to be considered if you want a winning strategy.

With that in mind, two metrics to keep an eye on are open rates and click-through rates (CTR).

By Matthew Fritschle
infusionsoft.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

5 Ways To Improve Email Open and Click-Through Rates

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How to Increase Your Open Rate

For small businesses trying to drive new business or build engagement with existing customers, it’s essential to ramp up your email marketing game.

Sophisticated email marketing tools, including marketing automation platforms, are now affordable to even microbusinesses

Giving you rich insights into how prospects and customers are engaging with your email content.

By Kathryn Hawkins, Jake Johnson, Grady Kerr, Jessica Mehring, Andrea Parker, Paul Sokol & James Thompson
infusionsoft.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

How to Increase Your Open Rate

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Mobile Email Marketing Chart: A look at the mobile and desktop email funnel for nonprofits

When we first published about nonprofit mobile email marketing performance, a reader wrote in and said, “I liked this.

It would have been cool to also show the 4 [funnel] areas.” So in today’s article, we do just that.

Read on to see the scorecard, along with tips for optimizing the weakest link according to the data — email capture.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

Mobile Email Marketing Chart: A look at the mobile and desktop email funnel for nonprofits

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How to Implement the Amazing Advancements in Email Personalization [Infographic]

There is no dearth of web content endorsing personalization in the email marketing sphere.

Even your subscribers who might not be familiar with email marketing tactics are conditioned to the emails that address them with the first name.

As the inboxes are overflowing with emails, it has become the need of the hour to send quality emails that are more relevant for the subscriber. 

By Kevin George
infusionsoft.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

How to Implement the Amazing Advancements in Email Personalization [Infographic]

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