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Honeyweb Blog / Ab Testing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Transformative discoveries from 73 marketing experiments to help you increase conversion

MECLABS analysts and designers optimized using qualitative research and A/B testing tools.

CEO shared three simple principles you should remember when optimizing your pages for maximum conversion.

If you weren’t able to attend the summit, we wanted to provide Flint’s session to our audience here. 

By Linda Johnson
marketingexperiments.com

Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.

Transformative discoveries from 73 marketing experiments to help you increase conversion

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How do qualitative research, design thinking, and design sprints relate to A/B testing?

We frequently receive questions from our email subscribers asking marketing advice.

Instead of hiding those answers in one-to-one email communication, we occasionally publish edited excerpts of some of them here as well as our sister publication.

Here is some information to answer your question paired with some related resources so you can dig further.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

How do qualitative research, design thinking, and design sprints relate to A/B testing?

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How to Estimate a “Net Value” for Your A/B Testing Program

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts

But somehow they don’t seem to bring those uplifts in reality. How come?

Five types of A/B test “wins” can exaggerate discovered uplifts. I use the acronym “de FACTO”:

By Bart Schutz
conversionxl.com

Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.

How to Estimate a “Net Value” for Your A/B Testing Program

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Unlock the Power of Your A/B Testing Program

Last week, we created a hypothesis together using the same four-step framework

Our YouTube live participants helped create a research question as the first step in an experiment to discover the impact of video thumbnails in an email.

We share the results of that test and work with Flint to learn how to interpret data as we design a new test together using The Discovery Triad.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.

Unlock the Power of Your A/B Testing Program

READ FULL ARTICLE

A Behind-the-Scenes Look at Creating an A/B test

These are the words of Flint McGlaughlin in this replay of a live interactive session on Hypothesis Development.

McGlaughlin and his YouTube participants work together to construct an AB test to decide which email copy will receive the greatest amount of clicks.

This is the first in a two-part series on test development.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.

A Behind-the-Scenes Look at Creating an A/B test

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A/B Testing Summit Keynote: A 4-step framework for designing winning hypotheses that generate market

An executive comes to you and asks, "How can we get more conversions?" 

They want you to give them an action and use that action to find a solution. So you examine the data, which reveal customer behaviors. 

So how do you formulate hypotheses to ensure you are not focused on simply getting a lift but are capturing valuable discoveries about the customer's thought process? 

By Flint McGlaughlin
meclabs.com

Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.

A/B Testing Summit Keynote: A 4-step framework for designing winning hypotheses that generate market

READ FULL ARTICLE

8 considerations to take into account when A/B testing in mobile

In your marketing department or agency, you likely do most of your work on a computer as well.

This can cause a serious disconnect with your customers as you design A/B tests.

Because more than half (52.4% according to Statista) of global internet traffic comes from a mobile device.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.

8 considerations to take into account when A/B testing in mobile

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