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Honeyweb Blog / Meclabs

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Transformative discoveries from 73 marketing experiments to help you increase conversion

MECLABS analysts and designers optimized using qualitative research and A/B testing tools.

CEO shared three simple principles you should remember when optimizing your pages for maximum conversion.

If you weren’t able to attend the summit, we wanted to provide Flint’s session to our audience here. 

By Linda Johnson
marketingexperiments.com

Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.

Transformative discoveries from 73 marketing experiments to help you increase conversion

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Unlock the Power of Your A/B Testing Program

Last week, we created a hypothesis together using the same four-step framework

Our YouTube live participants helped create a research question as the first step in an experiment to discover the impact of video thumbnails in an email.

We share the results of that test and work with Flint to learn how to interpret data as we design a new test together using The Discovery Triad.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.

Unlock the Power of Your A/B Testing Program

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A Behind-the-Scenes Look at Creating an A/B test

These are the words of Flint McGlaughlin in this replay of a live interactive session on Hypothesis Development.

McGlaughlin and his YouTube participants work together to construct an AB test to decide which email copy will receive the greatest amount of clicks.

This is the first in a two-part series on test development.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.

A Behind-the-Scenes Look at Creating an A/B test

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The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value

A customer often perceives the value of an offer differently from the marketer.

This can be illustrated with the Lead Gen Fulcrum where the customer’s perceived value of your offer is on one side of the fulcrum and the customer’s perceived cost of that offer on the other end.

This is a great resource to have on hand for improving your own webpages.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value

READ FULL ARTICLE

CRO Cheat Sheet: Customer thinking guide for conversion rate optimization

All conversion optimization begins with the customer.

Why are some customers leaving your website? Why are others buying? Why are they coming to your website in the first place?

Here is an instant download of the free PDF. Read it for a deeper explanation to help you put this information into action.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.

CRO Cheat Sheet: Customer thinking guide for conversion rate optimization

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Most Popular MarketingExperiments Articles of 2018

Big lifts from small changes, high-quality hypotheses, value prop and (of course) heuristics

Let’s get right into it. Here are your marketing peers’ favorite articles from 2018 ..

Heuristic Cheat Sheet: 10 methods for improving your marketing

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Most Popular MarketingExperiments Articles of 2018

READ FULL ARTICLE

Most Popular MarketingSherpa Articles of 2018: Get more leads and beat the competition

Busy marketers rarely have time for reflection.

But this is the time of year we tend to look back as a society and see what we can learn from the previous year.

To help you improve your marketing in 2019, let’s take a look at the most popular MarketingSherpa articles of 2018.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Most Popular MarketingSherpa Articles of 2018: Get more leads and beat the competition

READ FULL ARTICLE

Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

Testimonials

"Honeyweb's eZmail email marketing solution allows us to target our marketing to our best customers at a fraction of the cost of traditional marketing techniques. Honeyweb have designed a fantastic email template that is easy to use and we can even track open rates allowing us to gauge the response and it's been fantastic. If you believe customer relationships are important then Honeyweb's eZmail email marketing solution is something you should implement today"

Sandra Bailetti
Bailetti Sports

Steven Hamilton - Honeyweb

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