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Honeyweb Blog / Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Above-the-Fold Energy: How to engage the prospect’s mind with a carefully crafted opening

In Session #16, Flint McGlaughlin teaches how to craft the opening paragraph to complement your sub-headline.

Here are some of the most important insights from this class:

You can watch the full video above, or jump ahead to these key takeaways:

By Flint McGlaughlin
meclabs.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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How Marketing Skills Are Helping Employee Recruitment and Satisfaction: 3 quick case studies

Is hiring really an HR task? Or bolstering employee satisfaction?

Perhaps. But consider this – Marketing owns the brand. Marketers are adept at generating interest.

And marketing professionals have honed top-notch communication skills that are key to find employees (and keep them happy).

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

After a turbulent 2020, we all probably hoped that 2021 would be a clean slate.

(Please, just no more Tiger King.) But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses.

To survive the pandemic in 2020, most companies were focused on simply getting their businesses online. 

By Ayesha Renyard
unbounce.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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5 Best Marketing Questions to Determine Your Customer’s Needs

Successful marketing begins with the customer.

To keep your marketing laser-focused on your company’s customers, read on for examples from an online fax service, a software company, and an online digital tool.

To get an in-depth understanding of these questions, watch the Fast Class video and listen to the in-depth podcast discussion on the above-linked webpage.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Curiosity and Marketing: 3 quick case studies with results

Curiosity has driven success in every discipline imaginable from science to sports to cooking.

But this attribute is especially necessary for us marketers. If we are not curious about these other people, how can we possibly succeed?

To help you improve your curiosity in your potential customers, read on for examples from Discover Long Island, a law firm marketing agency, and a content website.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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Marketing Storytelling Examples: How 3 brands told their stories (with results)

From the one about the woolly mammoth hunt to “Black Widow” and “Avengers: Endgame,” we have been telling each other stories since the dawn of humanity.

And it’s a much more effective way to get someone to accept an idea than forcing your viewpoint on them.

Which is why it works in marketing so well. So, to spark your next marketing story, read on for examples from a software company, fitness app, and nonprofit.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Prioritize Your Marketing Activities: Case studies about each of the 4 elements of marketing

How do you make sense of everything a marketing role throws at you?

We share a simple framework (backed by specific examples from your peers) in this article

Read on for case studies from an accounting firm, mattress company, email newsletter, and home services platform.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

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