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Honeyweb Blog / Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

After a turbulent 2020, we all probably hoped that 2021 would be a clean slate.

(Please, just no more Tiger King.) But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses.

To survive the pandemic in 2020, most companies were focused on simply getting their businesses online. 

By Ayesha Renyard
unbounce.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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5 Best Marketing Questions to Determine Your Customer’s Needs

Successful marketing begins with the customer.

To keep your marketing laser-focused on your company’s customers, read on for examples from an online fax service, a software company, and an online digital tool.

To get an in-depth understanding of these questions, watch the Fast Class video and listen to the in-depth podcast discussion on the above-linked webpage.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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Curiosity and Marketing: 3 quick case studies with results

Curiosity has driven success in every discipline imaginable from science to sports to cooking.

But this attribute is especially necessary for us marketers. If we are not curious about these other people, how can we possibly succeed?

To help you improve your curiosity in your potential customers, read on for examples from Discover Long Island, a law firm marketing agency, and a content website.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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Marketing Storytelling Examples: How 3 brands told their stories (with results)

From the one about the woolly mammoth hunt to “Black Widow” and “Avengers: Endgame,” we have been telling each other stories since the dawn of humanity.

And it’s a much more effective way to get someone to accept an idea than forcing your viewpoint on them.

Which is why it works in marketing so well. So, to spark your next marketing story, read on for examples from a software company, fitness app, and nonprofit.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Prioritize Your Marketing Activities: Case studies about each of the 4 elements of marketing

How do you make sense of everything a marketing role throws at you?

We share a simple framework (backed by specific examples from your peers) in this article

Read on for case studies from an accounting firm, mattress company, email newsletter, and home services platform.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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Marketing 101: What is a point-first headline?

A point-first headline is a headline that begins with the main point you are trying to make to the reader.

Writing a point-first headline is the equivalent of the inverted pyramid in journalism.

There are three types of sentences: point first, point middle, and point last.

By Daniel Burstein
sherpablog.marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Marketing 101: What is a point-first headline?

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Marketing 101: What is a business elevator pitch?

An elevator pitch is a quick explanation of a value proposition for something you are trying to influence another person’s opinion on.

An elevator pitch (also called an elevator speech) can be for a company (to persuade investors), a product (to influence a purchase), a project (to get budget) or even a person (to get a job).

A key component of an elevator pitch is the quick, succinct summation of much more information.

By Daniel Burstein
sherpablog.marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Marketing 101: What is a business elevator pitch?

READ FULL ARTICLE

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