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Honeyweb Blog / Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Marketers and Landing Pages: Behind the Scenes for 2020

As part of our new Conversion Benchmark Report, Unbounce ran a survey of marketers, working in dozens of industries, in early 2020.

How do our expectations line up with the insights revealed by a machine learning analysis of 19 million conversions?

How firm is the average marketer’s grasp on industry conversion rates? 

By Colin Loughran
unbounce.com

Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Marketers and Landing Pages: Behind the Scenes for 2020

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Twitter Provides Listing of Major Events for Marketers to Note in July 2020

Twitter publishes its regular summary of the key dates coming up in the proceeding month

Which can help marketers plan their campaigns in order to tie-in with trending discussions and events.

But with the impacts of COVID-19, those normally optimistic, fun-looking listings are starting to look a lot more bare - and a bit depressing as a result.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Twitter Provides Listing of Major Events for Marketers to Note in July 2020

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Marketing 101: What are beneficial buttons?

A beneficial button is a call-to-action (CTA) button that explains a benefit the customer will receive by clicking on it.

In other words, the button has a process-level value proposition.

If you’re asking the customer to take an action, of course, the button should have a benefit. 

By Daniel Burstein
sherpablog.marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Marketing 101: What are beneficial buttons?

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Artificial Intelligence Will Change How You Do Marketing in 2021

How often do you reflect on the ways technology changes your life as a marketer? 

I’m not talking full-on paradigm shifts here. (“We do our marketing… on the internet.”)

These changes don’t always alter your job in dramatic ways, but they eliminate the hassles and headaches. 

By Colin Loughran 
unbounce.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Artificial Intelligence Will Change How You Do Marketing in 2021

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48 Resources to Help You Overcome Seven Marketing Challenges in the Era of Coronavirus

The coronavirus seems to have quickly pounded us with new challenges out of nowhere.

But has it really? Yes, in the aggregate, we all face a new adversary unlike anything we’ve experienced in our lives, our careers and our marketing.

Read on to discover what you can learn from the past to address the challenges you face today.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

48 Resources to Help You Overcome Seven Marketing Challenges in the Era of Coronavirus

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The Hidden Upside of the COVID-19 Crisis for Brands and Marketers: 10 opportunities

The headlines are bleak. Sure.

So let’s dig a little deeper. Resourceful companies and people are finding hidden opportunities even in these difficult times.

To help you make some lemonade out of all these lemons, we bring you examples of opportunities you may have overlooked or never considered from the rapid economic change sweeping the globe due to the novel coronavirus pandemic.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

The Hidden Upside of the COVID-19 Crisis for Brands and Marketers: 10 opportunities

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Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus

Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity. 

With marketers across the globe dealing with evolving challenges and working from home

Your thinking on how you can pivot your brand based on its value proposition.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local conversion marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus

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