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Honeyweb Blog / Ecommerce

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test

This session is a precursor to Flint McGlaughlin’s keynote at A/B Testing Summit coming up June 12.

Our success as marketers is dependent upon helping people make an observation set that leads them to conclude the product or service we offer is right for them.

So we have to make sure that we provide just enough information to power their decision to purchase.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test

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Ecommerce Best Practices in 2019

Best practices are where you should start, not where you should end up.

Still, you can save months of trial-and-error by implementing them.

To be competitive in 2019, how to structure your homepage to how to streamline the checkout process.

By CXL
conversionxl.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Ecommerce Best Practices in 2019

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

Ecommerce marketing often focuses on the bottom of the funnel.

Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers.

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. 

By Elise Dopson
conversionxl.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

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Facebook’s Cryptocurrency Project Could Change the eCommerce Landscape

After a year of almost no news at all on Facebook's secretive Blockchain division

And if or how The Social Network might be planning to utilize the digital currency exchange process, we're now starting to get some leaks and notes.

It could be one of the most significant shifts for company, and could sway the trajectory of eCommerce more broadly.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook’s Cryptocurrency Project Could Change the eCommerce Landscape

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Ecommerce Landing Pages: Fewer Distractions, More Conversions

Two percent is the average conversion rate for ecommerce sites.

While every site is different—and you’ll benefit far more by focusing on your conversion rate—that’s where most sites are today.

But what if a 2% conversion rate isn’t enough to stay profitable?

By Kaleigh Moore
conversionxl.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Ecommerce Landing Pages: Fewer Distractions, More Conversions

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Google Shopping Campaigns: 3 Examples You Can Copy Now

If you’re an online retailer looking to enhance your reach, a simple Google Ads campaign might not cut it.

To get your products in front of the eyes of eager shoppers, you should consider embarking on a Google Shopping Campaign.

So, what are Google Shopping Campaigns and how can you maximize their results?

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Shopping Campaigns: 3 Examples You Can Copy Now

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The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

Have you ever seen that video of the kid trying to collect water in a wire bucket?

Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy.

Check most funnel visualizations and you’ll see something similar to the example below: a massive loss of customers at every stage.

By Pete Boyle
unbounce.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

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