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Honeyweb Blog / Ecommerce

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Study: 63% Of Aussies Would Shop Online If It Came With (Free) Next-Day Delivery

A new study has revealed that two-thirds of Australians would buy something online if it came with the promise of next-day delivery, however, very few Aussie businesses offer the service.

The latest Paypal mCommerce Index report showed 63 per cent of Aussies surveyed said next-day delivery would entice them to an online checkout, but the figure dropped to 28 per cent for stores that offer a 4-7 day delivery.

By B&T MAGAZINE
bandt.com.au

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Study: 63% Of Aussies Would Shop Online If It Came With (Free) Next-Day Delivery

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The Complete Guide to Writing Product Descriptions That Convert

Most product descriptions are awful. Or worse, non-existent.

Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it.

In fact, some companies do product copy so well that it’s almost a feature of the product itself.

By: Alex Birkett
conversionxl.com

Honeyweb are your Local conversion content experts, contact us to discover how we can help drive more sale from your online shop.

The Complete Guide to Writing Product Descriptions That Convert

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Why Social Media Is The Driver Of Millennials’ Shopping Choices

In this post, US blogger and owner of HowToCreateABlog.org, Jimmy Rohampton, says if you want to understand the Millennial brain, you need to check out their addiction to social media first. This article first appeared on Forbes.com

This article is written in the context of the US market. Millennials are a truly unique generation. Their lives are completely integrated into the tech world, making platforms like social media a prime opportunity for marketers to reach them. That said, they’re also very price conscious.

By B&T Magazine
bandt.com.au

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Why Social Media Is The Driver Of Millennials’ Shopping Choices

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Infographic: 90% Of Aussie Shoppers Transact With Three Or Less Brands Online

A new study by the Commonwealth Bank has found that 90 per cent of Australians who shop online interact with three or less brands and while many retailers are increasing their spend on tech (43 per cent), only 11 per cent are increasing their investment in mobile.

The report, titled Comm Bank Retail Insights, was based on the data of 500 local retailers and some $3 billion worth of online spend. You can read the full report here.

B&T Magazine
bandt.com.au

Honeyweb are your Local eCommerce experts, contact us and let's get you selling online.

Infographic: 90% Of Aussie Shoppers Transact With Three Or Less Brands Online

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State of the Nation 2016 > Small Business Digital Engagement in Australia (Study)

How Australian Small Businesses Are Performing in the Digital Economy.

The digital world opens up huge opportunities for small businesses, which holds the potential for generating billions of dollars in economic growth and reducing unemployment in the country.

It is absolutely imperative for small business owners to understand that digital engagement is not a luxury, but an absolute necessity for their success and long-term survival.

By NetStripes 2016
netstripes.com

Honeyweb are a specialist online marketing agency offering a complete online marketing solution with a focus on performance. Contact us today and let's discuss some ideas.

State of the Nation 2016 > Small Business Digital Engagement in Australia (Study)

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SA businesses need help to embrace the power of digital

Digital technologies could transform small business in South Australia, but a slow uptake could threaten our economic future, writes Tania Tonkin.

In 2015, PwC launched a report, Small Business:Digital Growth, showing if Australian small businesses embraced internet and mobile technologies, they could produce an extra 49 per cent of private sector output over the next decade. The modelling showed South Australia could earn a $2.7 billion boost to the economy, with more than 47,000 businesses set to gain from digital strategies.

By Tania Tonkin / dmca
indaily.com.au

SA businesses need help to embrace the power of digital

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10 Reasons to Create a Simple Small Business Marketing Plan

A marketing plan outlines all the important pieces needed to successfully and consistently market your business

A marketing plan does not have to be lengthy or complicated.

Creating a simple marketing plan is something every small business should have to guide your efforts and keep you focused on your goals.

Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a realistic but simple marketing plan.

Read more here. Source: Debra Murphy 

Honeyweb can create and manage an effective marketing plan for your business today! Click here to learn how we can help you, or here to contact us and discuss ideas.

10 Reasons to Create a Simple Small Business Marketing Plan

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"Thanks to Steven and the team at Honeyweb for their assistance in the implementation of an email newsletter program for our business. The newsletter is a great way of keeping in contact with clients and is also a fantastic marketing medium which has more than paid for itself. The interface is well designed and the creation, scheduling and sending of newsletters could not be easier. Combine this with the multitude of statistics and reports, it makes a very valuable business tool."

Toby Caldow
JAG Timber Products

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