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Honeyweb Blog / Ecommerce

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Stop Thinking Logically — and Start Thinking Like Your Customers

The environment we’re in when planning marketing campaigns, developing products, and deciphering customer behavior may be hindering us.

It’s a great place to brainstorm and plan with the team.

However, it also forces us to think logically. We’ll do X. Competitors are doing Y. So customers will like our product better and act because of Z.

By Daniel Burstein
targetmarketingmag.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Stop Thinking Logically — and Start Thinking Like Your Customers

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6 Ways to Reduce Shopping Cart Abandonment

There are few things that seem like bigger lost opportunities for site owners due to shopping cart abandonment.

The same goes for most shoppers who would prefer to not abandon their cart when they get that far into the purchasing decision mode.

We work hard using search marketing and other marketing strategies and tactics to drive traffic to our ecommerce websites.

By Corey Morris
searchenginejournal.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

6 Ways to Reduce Shopping Cart Abandonment

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Your Product Isn’t a RomCom, So Why Are You Marketing It Like One?

I just got back from a Value Proposition Workshop and Quick Win Intensive with a not-for-profit trade association.

On the plane ride, I watched the Seth Rogen/Charlize Theron movie “Long Shot.” (Thank you, American Airlines app.)

Here's some examples of how you can overcome its use in your marketing.

By Daniel Burstein
targetmarketingmag.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Your Product Isn’t a RomCom, So Why Are You Marketing It Like One?

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Marketing Budget Chart: Is budget size the real challenge? Or is it how you allocate your budget?

When we surveyed marketers about their top challenges, we heard a consistent refrain. 

Budgets were among the top challenges. Year after year. For all different types of marketers.

But this (perhaps) provocative article shows that marketing number in context of the business as a whole.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local business marketing experts, contact us to discover how we can help your business.

Marketing Budget Chart: Is budget size the real challenge? Or is it how you allocate your budget?

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Reprioritize Your Marketing Spend and Transform Your Results

What if you cut your budget 60 percent but achieved four times the profit?

In this video, Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment. 

Whether you’re a small entrepreneur or the CMO of an enterprise, this series can help you optimize your marketing strategy, budget, and planning.

By Flint McGlaughlin
marketingexperiments.com

Honeyweb are your local business marketing experts, contact us to discover how we can help your business.

Reprioritize Your Marketing Spend and Transform Your Results

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Google Shopping: the Guide your eCommerce Needs To Dominate Google Ads

The 2019 Google shopping benchmarks report discovered that Google Shopping ads grew 29% YoY vs. only 13% for paid search.

This demand is driven by an increase in ad spend by retail marketers and eCommerce businesses.

And, surprisingly, the majority of the spend is not on branded search terms.

By Brad Smith
adespresso.com

Honeyweb are your local eCommerce marketing experts, contact us to discover how we can help your business.

Google Shopping: the Guide your eCommerce Needs To Dominate Google Ads

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The Rise of Social Commerce - and What it Means for Your Brand [Infographic]

On-platform selling tools, social commerce looks to be the next major retail shift.

The capacity to guide shoppers from their feeds to the check-out holds major potential.

So how can your business prepare? These tips will help you get ready for the next big change.

By Irfan Ahmad
socialmediatoday.com

Honeyweb are your local social commerce marketing experts, contact us to discover how we can help your business.

The Rise of Social Commerce - and What it Means for Your Brand [Infographic]

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

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Mohit Kumar

"Access Training Centre hired Honey web to help us with our social media marketing from Oct 2015. Stephanie from Honeyweb has gone above and beyond our expectations to help us develop a social media presence on Facebook, Twitter and Linked in. Stephanie took a lot of effort in understanding our business in order to put relevant content on the social media pages. She has been an asset to our marketing team where she brings in new ideas to help us drive more traffic to our website and help us grow our business. She has been very easy to deal with and quick to reply to any questions or recommendations we have. I highly recommend Stephanie and Honeyweb for anyone needing assistance in digital marketing for their own business."

Mohit Kumar
Access Training Centre

Steven Hamilton - Honeyweb

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