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Honeyweb Blog / Social Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Key Tips for Maximizing Your Instagram Presence [Infographic]

If you want to build your Instagram audience, and maximize engagement in the app, you need to start with the basics.

Building an effective profile is the first step, while posting consistency is also critically important.

So you need to map out an upload schedule, and stick to it.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Pro Tips: Instagram Shares Insights into How to Maximize Your On-Platform Promotion Efforts

Instagram has emerged as one of the key social media channels for brand promotion

With more and more people now turning to the app for inspiration, discovery, and increasingly, direct purchase options.

That means that, for many brands, Instagram is now a key consideration - but maximizing your Instagram presence can be challenging.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Instagram Expands Reels to 60 Seconds, Providing More Capacity for Creativity

Instagram has announced that the Reels length limit is being extended from 30 seconds to 60 seconds for all users.

Instagram has been experimenting with longer Reels for some time, after first extending Reels from 15 to 30 seconds last September. 

Which is kind of what Instagram does these days, right?

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

LinkedIn Posts Record Full-Year Revenue Result, Continues To See Strong Growth in Active Sessions

LinkedIn has seen another quarter of 'record engagement' while it's also surpassed $10 billion in annual revenue for the first time.

 LinkedIn continues to see both active sessions and in-app engagement numbers rise.

While its revenue performance is increasing in line with that actiivity:

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

YouTube Adds New Connected TV Ad Improvements, New Tools To Maximize Audio Ad Creative

With connected TV viewership on the rise - or people watching online streamed content on their home TV set

YouTube has today announced some updates to its Connected TV (CTV) ad offerings

In order to help marketers maximize this growing opportunity, and get more out of its TV-like ad options.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Key Instagram Metrics, and Why They Matter to Your Strategic Approach [Infographic]

What's the most important metric for growing your Instagram audience and engagement?

Is it reach and/or impressions? What about follower growth, or average engagement rate?

Tracking the right metrics is crucial if you want to maximize your Instagram marketing efforts, but it may not always be clear where to start, or which specific elements are of most importance for your brand.

By Adina Jipa
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Facebook Adds New Tools for Groups, Including ‘Expert’ Badges and Automatic Invites for Page Fans

Facebook has announced some new additions for groups, including recognized community experts

New ways to attract members based on their expertise, and auto-invites for engaged followers of associated Pages. 

The main new addition is a new 'Group Expert' designation, which provides another way to highlight top contributors in your groups.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

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