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Honeyweb Blog / Ecommerce

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Cafes, Restaurants Can Use Social Media To Improve Business

With more and more people looking to the internet to find a restaurant, bar, club or winery to visit, it’s crucial for hospitality businesses to jump on the social media wagon

Social media is particularly important for hospitality, as people generally look to their peers when they’re seeking new experiences.

Ben Fuller, chief operations officer of hospitality software and consultants ImPOS, said 45% of small hospitality businesses were active on social media last year, it was time for the rest to get on board before they got left behind.

“People want to know that the place they’re going to try is going to meet their expectations or give them the experience they want. That’s the primary reason they turn to social media. On the other side of things, businesses should use social media because it improves their Google search ranking," Fuller said.

Read the full article here. Source: Andrea Beattie 

Create genuine customer relationshps and increase your brand's recognition with our social media management packages today! Click here to learn more or here to discuss ideas with one of our experts.

Cafes, Restaurants Can Use Social Media To Improve Business

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Ecommerce Social Media Marketing Trends to Focus on in 2017

Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever

They way we use social media is constantly changing, so it pays to stay abreast of the latest trends and user behaviour.

If you’re looking to fine-tune your ecommerce social media strategy for 2017, here are some areas in which you should be investing some time and budget:

  • Private social messaging
  • Direct social commerce
  • Paid social advertising

See the full list here. Source: Patrick Foster 

Want to boost your business' ecommerce sales through social media? Click here to read how Honeyweb can achieve this for you. Click here to start a conversation with us today.

Ecommerce Social Media Marketing Trends to Focus on in 2017

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SEO and PPC Should Work Together

While search engine optimisation (SEO) and search engine pay per click (PPC) advertising are two different marketing functions, they ultimately have the same goal: website clicks that drive conversions

Some website owners choose to deploy one or the other, depending on their goals and budget, but ideally you should be doing both to capitalise on the benefits of each.

While some website owners get this, and are investing in both, they still might be missing a huge opportunity.

If you’re able to invest in both, it’s important to integrate the SEO and PPC campaigns and ensure that your SEO team and PPC team are working together and communicating regularly.

Read more here to find out why. Source: Nick Stamoulis

Click here to learn more about our SEO services, which are essential in today's digital marketplace, and boost your business' conversation rates today! Click here to contact us. 

SEO and PPC Should Work Together

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How to Write Effective CTAs on Social Media: A Guide for Marketers

Do you recall the last time you were compelled to sign up for a free one-month trial or download a guide?

That was an effective call to action, or a CTA.

A good CTA can do wonders in the marketing world—it can drive more visitors to your content, generate sales, and increase leads and conversion rates.

A CTA prompts the reader to do something—sign up for a subscription, download an e-book, attend an event, click for more information, and so on.

It’s about providing your reader with an actionable task, most often appearing as a button, in-text link, or an image, answering the question “Now what?”

Thanks to Kaylynn Chong from Hootsuite, you can now learn exactly how to produce effective CTAs, including 13 comprehensive tips on the topic.

Access the full blog post here. Source: Kaylynn Chong

Click here to learn how Honeyweb Online Marketing will create the ideal CTA for your business through Conversion Centred Design. Don't hesitate to contact us today by clicking here

How to Write Effective CTAs on Social Media: A Guide for Marketers

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Honeyweb Staff Introductions: Steven Hamilton

Steven Hamilton (Managing Director of Honeyweb Online Marketing Solutions)

Steven is an ex AFL/SANFL professional footballer, having played for the North Melbourne Kangaroos and the North Adelaide Roosters. He played in the successful North Adelaide premiership team in 1991.

Due to injuries, Steven decided to retire from professional football and concentrate on a career in design, illustration and sales.

It was during this time Steven discovered a little thing called the Internet. Instantly seeing its potential, he quickly joined Global Internet Directories as a sales agent and soon excelled, winning the “Australasian Sales Achievement Award for 1997.”

With Steven’s design background, it soon became apparent the majority of websites were being designed by computer experts and lacked the professional appearance produced in traditional media. It was time for this to change, and Steven most certainly achieved this.

Establishing his first online marketing agency in 1998, and Honeyweb PTY LTD in July 2007, Steven has nearly 20 years' experience developing successful online marketing solutions for well over 500 clients.

Steven's favourite quote: “It’s nice to be important, but it’s more important to be nice.”

Honeyweb Staff Introductions: Steven Hamilton

Contact Steven for your online marketing needs

7 Tips for Improving Online Sales Using Social Media

Want to improve your online sales process? Looking for tips to connect with prospects and customers on your social channels?

With the right plan, anyone can enhance people’s social media experience - thus generating more leads, sales and customers.

In the full article written by Aaron Orendorff, you’ll discover seven tips to improve your ecommerce using social media.

The top three include:

  1. Provide Sales Support With Native Chat
  2. Monitor Conversations About Your Business
  3. Encourage People to Share Their Customer Journey

Discover the main seven tips here. Source: Aaron Orendorff

Click here to learn how you can boost your business' online sales with Honeyweb Online Marketing's social media management plan. Don't hold off - contact one of our social media experts here

7 Tips for Improving Online Sales Using Social Media

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How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business & Marketing

Worldwide, there are 467 million LinkedIn users

LinkedIn is the most popular social network for professionals and one of the top social networks overall.

But are you using LinkedIn to its fullest potential?

LinkedIn can be extremely powerful - especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve.

So to help you learn how to use LinkedIn effectively, Pamela Vaughan from Hubspot.com has put together a detailed guide of LinkedIn tips you may be overlooking... but definitely shouldn't. These include:

  1. Customise your public profile URL
  2. Add a LinkedIn background photo to your personal profile
  3. Create a Profile Badge for your personal website or blog
  4. Optimise the anchor text for the blog/website links on your LinkedIn profile
  5. Search engine optimize your LinkedIn profile

Click here to read the full guide. Source: Pamela Vaughan

Do you need your business' LinkedIn page monitored? We offer this service as part of our Social Media management package. Click here to learn more or here to get in contact with us.

How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business & Marketing

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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2019 your biggest year yet.

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