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Honeyweb Blog / Ecommerce

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Why Social Media Is The Driver Of Millennials’ Shopping Choices

In this post, US blogger and owner of, Jimmy Rohampton, says if you want to understand the Millennial brain, you need to check out their addiction to social media first. This article first appeared on

This article is written in the context of the US market. Millennials are a truly unique generation. Their lives are completely integrated into the tech world, making platforms like social media a prime opportunity for marketers to reach them. That said, they’re also very price conscious.

By B&T Magazine

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Why Social Media Is The Driver Of Millennials’ Shopping Choices

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Infographic: 90% Of Aussie Shoppers Transact With Three Or Less Brands Online

A new study by the Commonwealth Bank has found that 90 per cent of Australians who shop online interact with three or less brands and while many retailers are increasing their spend on tech (43 per cent), only 11 per cent are increasing their investment in mobile.

The report, titled Comm Bank Retail Insights, was based on the data of 500 local retailers and some $3 billion worth of online spend. You can read the full report here.

B&T Magazine

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Infographic: 90% Of Aussie Shoppers Transact With Three Or Less Brands Online

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State of the Nation 2016 > Small Business Digital Engagement in Australia (Study)

How Australian Small Businesses Are Performing in the Digital Economy.

The digital world opens up huge opportunities for small businesses, which holds the potential for generating billions of dollars in economic growth and reducing unemployment in the country.

It is absolutely imperative for small business owners to understand that digital engagement is not a luxury, but an absolute necessity for their success and long-term survival.

By NetStripes 2016

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State of the Nation 2016 > Small Business Digital Engagement in Australia (Study)

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SA businesses need help to embrace the power of digital

Digital technologies could transform small business in South Australia, but a slow uptake could threaten our economic future, writes Tania Tonkin.

In 2015, PwC launched a report, Small Business:Digital Growth, showing if Australian small businesses embraced internet and mobile technologies, they could produce an extra 49 per cent of private sector output over the next decade. The modelling showed South Australia could earn a $2.7 billion boost to the economy, with more than 47,000 businesses set to gain from digital strategies.

By Tania Tonkin / dmca

SA businesses need help to embrace the power of digital

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10 Reasons to Create a Simple Small Business Marketing Plan

A marketing plan outlines all the important pieces needed to successfully and consistently market your business

A marketing plan does not have to be lengthy or complicated.

Creating a simple marketing plan is something every small business should have to guide your efforts and keep you focused on your goals.

Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a realistic but simple marketing plan.

Read more here. Source: Debra Murphy 

Honeyweb can create and manage an effective marketing plan for your business today! Click here to learn how we can help you, or here to contact us and discuss ideas.

10 Reasons to Create a Simple Small Business Marketing Plan

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2017 Ecommerce Marketing Checklist

As your business’s ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed

For many ecommerce marketers, the promotional year doesn’t really start with the calendar. Rather January is when you recover from the frantic holiday selling season and, perhaps, focus your attention on customer service, managing exchanges and returns, and “right-sizing” your inventory.

Luckily, Armando Roggio from Practical Ecommerce has prepared a structured checklist, including these three tips:

  • Plan to Measure
  • Develop a Marketing Strategy
  • Include Content Marketing

See the full list here. Source: Armando Roggio

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2017 Ecommerce Marketing Checklist

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Social Media for E-Commerce Marketing

Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way, according to online merchant platform Payever

The company released an infographic that depicts how people use social media and how social media can lead to conversions.

Social networks are expected to have 2.5 billion users by 2018, according to data cited by the infographic, and they offer a huge opportunity for marketers to target based on online behavior and preferences.

Furthermore, social media advertising can be one of the most cost-effective ways to reach your audience.

Read more and see the infographic here. Source: Laura Forer

Learn how you can boost your E-commerce sales through our social media packages here. Don't wait - contact us by clicking here

Social Media for E-Commerce Marketing

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Contact Us

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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.


"Thanks to Steven and the team at Honeyweb for their assistance in the implementation of an email newsletter program for our business. The newsletter is a great way of keeping in contact with clients and is also a fantastic marketing medium which has more than paid for itself. The interface is well designed and the creation, scheduling and sending of newsletters could not be easier. Combine this with the multitude of statistics and reports, it makes a very valuable business tool."

Toby Caldow
JAG Timber Products

Steven Hamilton - Honeyweb

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