Honeyweb Blog / Messaging Component
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The Essential Messaging Component Most Ecommerce Sites Miss
In today’s Quick Win Clinic, Flint McGlaughlin looks at the home and product pages for Worthington Direct, an online furniture store for businesses and schools.
It is obvious that everything on this site is designed to help visitors find the product they are looking for and to convince them that the product is right for them.
Why should visitors choose this company over others? This retailer fails to answer that crucial question.
By Linda Johnson
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"I have done a calculation, of total sales over the past few ‘email newsletter’ that we have send out and our average sales generate just from the email, is $4,000."