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Honeyweb Blog / Ecommerce

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Value-Based Optimization: How To Maximize The Revenue From Your Facebook eCommerce Ads

High cost of advertising is the arch-nemesis of many eCommerce marketers, and for good reason.

At the end of the day, only one thing truly matters – the amount of revenue that comes from your Facebook Ad spend.

Finding the best way to optimize your campaign to increase ROAS is integral to success.

By Paul Fairbrother
adespresso.com

Honeyweb are your local eCommerce marketing experts, contact us to discover how we can help your business.

Value-Based Optimization: How To Maximize The Revenue From Your Facebook eCommerce Ads

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Ecommerce Guidelines: Images

Proper product display is a key component of a satisfying user experience. 

Great product images can also bring clarity to what the website is offering, and more clarity brings about a higher chance of conversion.

8 guidelines for ecommerce images:

By conversionxl 
conversionxl.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Ecommerce Guidelines: Images

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Ecommerce Guidelines: Homepage

Visual hierarchy is a key principle behind effective ecommerce homepage design.

A strong visual hierarchy helps deliver your message quickly and clearly to potential shoppers. 

These are 12 guidelines will help you succeed with both.

By conversionxl
conversionxl.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Ecommerce Guidelines: Homepage

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Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test

This session is a precursor to Flint McGlaughlin’s keynote at A/B Testing Summit coming up June 12.

Our success as marketers is dependent upon helping people make an observation set that leads them to conclude the product or service we offer is right for them.

So we have to make sure that we provide just enough information to power their decision to purchase.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test

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Ecommerce Best Practices in 2019

Best practices are where you should start, not where you should end up.

Still, you can save months of trial-and-error by implementing them.

To be competitive in 2019, how to structure your homepage to how to streamline the checkout process.

By CXL
conversionxl.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Ecommerce Best Practices in 2019

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

Ecommerce marketing often focuses on the bottom of the funnel.

Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers.

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. 

By Elise Dopson
conversionxl.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

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Facebook’s Cryptocurrency Project Could Change the eCommerce Landscape

After a year of almost no news at all on Facebook's secretive Blockchain division

And if or how The Social Network might be planning to utilize the digital currency exchange process, we're now starting to get some leaks and notes.

It could be one of the most significant shifts for company, and could sway the trajectory of eCommerce more broadly.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook’s Cryptocurrency Project Could Change the eCommerce Landscape

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