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Honeyweb Blog / Conversion Rate

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook Provides Tips on How to Improve Your Ad Relevance Diagnostics

Facebook announced that it was replacing its single ad relevance score with three new metrics

In order to provide more granular ad performance data and help advertisers drive better response.

The new metrics, which began rolling out in April, are:

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Provides Tips on How to Improve Your Ad Relevance Diagnostics

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8 New Google Ads Features that Can Increase Your Conversion Rate

If you’ve been dabbling in the digital marketing world, chances are you are intimately familiar with the world of Google Ads.

You may think that you know all that there is to know about how to get the most out of your Google Ads experience.

So what are the top new features of Google Ads that are increasing conversion rates for businesses around the world?

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

8 New Google Ads Features that Can Increase Your Conversion Rate

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Research-based Ecommerce Swipe File

The rise of ecommerce probably has had two effects on your day-to-day life. 

So how do you compete? How do you increase your conversion rate and sell more products?

25 valid marketing experiments to give you ideas for your next A/B test

By Daniel Burstein
meclabs.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Research-based Ecommerce Swipe File

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15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

If only marketing were more like tires.

I recently discovered that the tires on my Nissan LEAF were recalled, not the specific tires on my car, just that tire model. 

In general, tires are manufactured with such repeatable high quality, that defects can be pinpointed to just a 13-day span among years and years of tire production.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.

15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

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CRO Cheat Sheet: Customer thinking guide for conversion rate optimization

All conversion optimization begins with the customer.

Why are some customers leaving your website? Why are others buying? Why are they coming to your website in the first place?

Here is an instant download of the free PDF. Read it for a deeper explanation to help you put this information into action.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.

CRO Cheat Sheet: Customer thinking guide for conversion rate optimization

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Customer Motivation: How A Craft Brewery Tapped Into The Element That Most Affects Conversion

If you want conversion rate increases, the No. 1 factor to consider is customer motivation

According to the Conversion Sequence Heuristic from MECLABS Institute (parent research organization of MarketingExperiments).

That’s why the letter “m” has the biggest multiplier (4) in the heuristic.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.

Customer Motivation: How A Craft Brewery Tapped Into The Element That Most Affects Conversion

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Ecommerce Marketing Chart: Median conversion rates for 25 industries

In our latest chart article, we’re sharing median conversion rates for 25 industries based on responses from 2,912 ecommerce marketers.

In that article, we published average conversion rates.

We had so many questions when we originally published it, we added a Chart Update with more information.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Ecommerce Marketing Chart: Median conversion rates for 25 industries

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