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Honeyweb Blog / Conversion Optimization

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus

Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity. 

With marketers across the globe dealing with evolving challenges and working from home

Your thinking on how you can pivot your brand based on its value proposition.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local conversion marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus

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How to Use Social Media to Increase Your Marketing Conversion

The words “social media conversion optimization” don’t necessarily flow off the tongue.

You’re far more accustomed to hearing “social media engagement” or “social media reach.”

But conversion is the core of all marketing activity, explore how to use social media to increase your marketing conversion.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

How to Use Social Media to Increase Your Marketing Conversion

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3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates

While 37% reported they’re either quite dissatisfied or very dissatisfied.

There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things.

By Gaurav Sharma 
unbounce.com

Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.

3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

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CRO Cheat Sheet: Customer thinking guide for conversion rate optimization

All conversion optimization begins with the customer.

Why are some customers leaving your website? Why are others buying? Why are they coming to your website in the first place?

Here is an instant download of the free PDF. Read it for a deeper explanation to help you put this information into action.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.

CRO Cheat Sheet: Customer thinking guide for conversion rate optimization

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8 considerations to take into account when A/B testing in mobile

In your marketing department or agency, you likely do most of your work on a computer as well.

This can cause a serious disconnect with your customers as you design A/B tests.

Because more than half (52.4% according to Statista) of global internet traffic comes from a mobile device.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.

8 considerations to take into account when A/B testing in mobile

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6 Ways to Set Up Funnels in Google Analytics

Analyzing the customer journey is pivotal to conversion optimization.

But how do you track user journeys in a way that is digestible, visual, and useful?

With funnels, of course! Funnel tracking in Google Analytics is one of the best ways to identify—in detail—where you’re going wrong.

By Shlomo Trachtenberg
conversionxl.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

6 Ways to Set Up Funnels in Google Analytics

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2019 Is the Year of Page Speed. Are You Ready?

Page speed matters.

We’ve been hearing it for years, though any one of us would be forgiven for letting it slide.

Marketers have been busy ensuring content is GDPR compliant. We’ve installed SSL certificates, made sure that our pages are mobile-responsive, and conducted conversion optimization experiments.

By Colin Loughran
unbounce.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

2019 Is the Year of Page Speed. Are You Ready?

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