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Honeyweb Blog / Ecommerce

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Perfect Your Facebook Advertising Landing Page with Honeyweb, the Facebook Advertising Specialists

When it comes to Facebook advertising, your first challenge is to attract people to come and look at your landing page. The second challenge, is to convince them that your product is, quite simply, amazing

If your ad campaign has the average click-through rate of 8%, but only 12% of those people convert on your landing page, the real conversion rate of your campaign is 0.96%.

So, what do you do when your landing page’s conversion rate is too low?

Here are 10 Crucial Elements of Facebook Ads Landing Pages you need to know now:

1. Irresistible UVP (Unique Value Offer)

How are your visitors profiting from your landing page? What are they getting out of it? The tangible benefit and value of what you’re offering is what you need to focus on to get click throughs. Make sure your proposition is about the customer, not the product.

2. Must-click call-to-action (CTA) buttons

If there are no CTAs on your landing page, your client will leave without converting which is problematic. There should be clear, relevant CTAs throughout your page – and the more contrasting they are, the more likely they will attract attention and thus generate new leads. Action words (i.e. Start, Do, Claim) result in higher conversion rates, also.

3. Excellent copywriting

Forget any irrelevant information and only include material regarding conversion. Remember, your landing pages should reflect what the customer wants, don’t mislead them with unnecessary information.

4. Highly relevant images

All images are important on landing pages – they should be of high quality and contribute to the visitor’s final conversion. These graphics may even be used as visual solutions for customers’ queries.

5. Short and sweet opt-in forms

After a visitor lands on your landing page and is convinced your product is right for them, it’s your job to turn them into a customer – this is achieved via an opt-in form. In regards to asking client questions: seek the information necessary to qualify your leads and to determine their personal customer experience.

6. Undisrupted flow

A clear flow of text and images is crucial for success. It’s also important to ensure each new paragraph links (logically) from the previous one. Keep your messages consistent on Facebook landing pages, you don’t want to confuse your visitor and deter them from considering your product or service.

7. Customer testimonials

People often look for social proof before they purchase a new product, and this often comes from customer testimonials. Placing several of these on your Facebook landing page will more likely increase the trust visitors have in your brand, leading to higher leads, conversions and sales. 

8. Additional social proof

To differentiate your brand from the many others in the market which are similar in their features, evidence of branding and customer experience is needed. To gain more trust, more social proof is needed.

9. Helpful live chat

This tool answers questions put forward by visitors, and is effective in closing additional deals. It’s worth considering using a timer on live chat pop ups, to allow the customer to browse and focus on the potential of your products/services.

10. Perfect mobile experience

It’s a necessity for brands to understand the importance of mobile landing pages. As stated in AdEspresso mobile ads formed 80% of Facebook’s ad revenue in Q4 of 2016. Mobile landing pages should be direct in their message as opposed to desktop sites.   

Source: AdEspresso

Are you ready to generate more leads, sales and customers for your business? We can help you! Click here to learn more about our Facebook Advertising expertise and watch your conversion rates rise as a result. Click here to contact us today!

Perfect Your Facebook Advertising Landing Page with Honeyweb, the Facebook Advertising Specialists

Contact us today

Five Email Marketing Secrets that will help Businesses Escape the Dreaded Spam Folder

We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing

At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread.  

As a business reaching out to customers through email, how can you keep your message from getting ignored or worse, moved to the spam folder?

Here are five email marketing secrets every small business needs to know, provided by Pia Rios from Dynamic Business:

  • Play by the rules
  • Choose Quality over Quantity
  • Use Sticky Subject Lines
  • Make very click worthwhile
  • Stay committed 

Read the full article here. Source: Pia Rios 

Click here to discover how we can help you send informative and engaging emails to your subscribers. Click here to discuss ideas!

Five Email Marketing Secrets that will help Businesses Escape the Dreaded Spam Folder

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Write Content with an SEO mindset

One of the most important components of a web marketing campaign today is to have a content marketing strategy in place

However, not just any content will do.

To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also attracts the search engine spiders and delivers organic traffic to the website, it must be created with an SEO mindset.

Here are 5 things that must be done in order for content to improve SEO efforts, thanks to Nick Stamoulis from Brick Marketing:

  • Content and SEO teams must work together
  • Conduct keyword research
  • Review existing keyword data
  • Produce robust content
  • Measure content performance

Read the full article here. Source: Nick Stamoulis

Are you customers finding you? Click here to read how we can help your business be found on search engines like Google. Click here to contact us today!

Write Content with an SEO mindset

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Cafes, Restaurants Can Use Social Media To Improve Business

With more and more people looking to the internet to find a restaurant, bar, club or winery to visit, it’s crucial for hospitality businesses to jump on the social media wagon

Social media is particularly important for hospitality, as people generally look to their peers when they’re seeking new experiences.

Ben Fuller, chief operations officer of hospitality software and consultants ImPOS, said 45% of small hospitality businesses were active on social media last year, it was time for the rest to get on board before they got left behind.

“People want to know that the place they’re going to try is going to meet their expectations or give them the experience they want. That’s the primary reason they turn to social media. On the other side of things, businesses should use social media because it improves their Google search ranking," Fuller said.

Read the full article here. Source: Andrea Beattie 

Create genuine customer relationshps and increase your brand's recognition with our social media management packages today! Click here to learn more or here to discuss ideas with one of our experts.

Cafes, Restaurants Can Use Social Media To Improve Business

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Ecommerce Social Media Marketing Trends to Focus on in 2017

Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever

They way we use social media is constantly changing, so it pays to stay abreast of the latest trends and user behaviour.

If you’re looking to fine-tune your ecommerce social media strategy for 2017, here are some areas in which you should be investing some time and budget:

  • Private social messaging
  • Direct social commerce
  • Paid social advertising

See the full list here. Source: Patrick Foster 

Want to boost your business' ecommerce sales through social media? Click here to read how Honeyweb can achieve this for you. Click here to start a conversation with us today.

Ecommerce Social Media Marketing Trends to Focus on in 2017

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SEO and PPC Should Work Together

While search engine optimisation (SEO) and search engine pay per click (PPC) advertising are two different marketing functions, they ultimately have the same goal: website clicks that drive conversions

Some website owners choose to deploy one or the other, depending on their goals and budget, but ideally you should be doing both to capitalise on the benefits of each.

While some website owners get this, and are investing in both, they still might be missing a huge opportunity.

If you’re able to invest in both, it’s important to integrate the SEO and PPC campaigns and ensure that your SEO team and PPC team are working together and communicating regularly.

Read more here to find out why. Source: Nick Stamoulis

Click here to learn more about our SEO services, which are essential in today's digital marketplace, and boost your business' conversation rates today! Click here to contact us. 

SEO and PPC Should Work Together

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How to Write Effective CTAs on Social Media: A Guide for Marketers

Do you recall the last time you were compelled to sign up for a free one-month trial or download a guide?

That was an effective call to action, or a CTA.

A good CTA can do wonders in the marketing world—it can drive more visitors to your content, generate sales, and increase leads and conversion rates.

A CTA prompts the reader to do something—sign up for a subscription, download an e-book, attend an event, click for more information, and so on.

It’s about providing your reader with an actionable task, most often appearing as a button, in-text link, or an image, answering the question “Now what?”

Thanks to Kaylynn Chong from Hootsuite, you can now learn exactly how to produce effective CTAs, including 13 comprehensive tips on the topic.

Access the full blog post here. Source: Kaylynn Chong

Click here to learn how Honeyweb Online Marketing will create the ideal CTA for your business through Conversion Centred Design. Don't hesitate to contact us today by clicking here

How to Write Effective CTAs on Social Media: A Guide for Marketers

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.


"Thanks for introducing me to your exceptional product. After 6 months procrastination we launched our first edition on 30 May. The $38.50 cost of sending the emails reaped $5000 revenue (8 purchases) directly from the offer made in the newsletter from clients who hadn't been in touch for over 6 months. This far exceeded my expectations. Coming up 30 June we made a last week of the financial year offer and that generated another $5000 revenue (10 purchases), this time from our complete database (still only costing $55.00). Truly amazing. We have also noticed an increase in general business which has co-incided with the introduction of the newsletter. This could be co-incidence but I think that using this neat simple tool to communicate with our database has created an awareness and triggered flow-on business. Very inexpensive, easy and simple tool to use - my only regret is that we didn't get going earlier. I believe every business should bite the bullet and sign on."

Nick Llewellyn
Little Adelaide Catering Co

Steven Hamilton - Honeyweb

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