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Honeyweb Blog / Ecommerce

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Ecommerce Social Media Marketing Trends to Focus on in 2017

Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever

They way we use social media is constantly changing, so it pays to stay abreast of the latest trends and user behaviour.

If you’re looking to fine-tune your ecommerce social media strategy for 2017, here are some areas in which you should be investing some time and budget:

  • Private social messaging
  • Direct social commerce
  • Paid social advertising

See the full list here. Source: Patrick Foster 

Want to boost your business' ecommerce sales through social media? Click here to read how Honeyweb can achieve this for you. Click here to start a conversation with us today.

Ecommerce Social Media Marketing Trends to Focus on in 2017

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SEO and PPC Should Work Together

While search engine optimisation (SEO) and search engine pay per click (PPC) advertising are two different marketing functions, they ultimately have the same goal: website clicks that drive conversions

Some website owners choose to deploy one or the other, depending on their goals and budget, but ideally you should be doing both to capitalise on the benefits of each.

While some website owners get this, and are investing in both, they still might be missing a huge opportunity.

If you’re able to invest in both, it’s important to integrate the SEO and PPC campaigns and ensure that your SEO team and PPC team are working together and communicating regularly.

Read more here to find out why. Source: Nick Stamoulis

Click here to learn more about our SEO services, which are essential in today's digital marketplace, and boost your business' conversation rates today! Click here to contact us. 

SEO and PPC Should Work Together

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How to Write Effective CTAs on Social Media: A Guide for Marketers

Do you recall the last time you were compelled to sign up for a free one-month trial or download a guide?

That was an effective call to action, or a CTA.

A good CTA can do wonders in the marketing world—it can drive more visitors to your content, generate sales, and increase leads and conversion rates.

A CTA prompts the reader to do something—sign up for a subscription, download an e-book, attend an event, click for more information, and so on.

It’s about providing your reader with an actionable task, most often appearing as a button, in-text link, or an image, answering the question “Now what?”

Thanks to Kaylynn Chong from Hootsuite, you can now learn exactly how to produce effective CTAs, including 13 comprehensive tips on the topic.

Access the full blog post here. Source: Kaylynn Chong

Click here to learn how Honeyweb Online Marketing will create the ideal CTA for your business through Conversion Centred Design. Don't hesitate to contact us today by clicking here

How to Write Effective CTAs on Social Media: A Guide for Marketers

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Honeyweb Staff Introductions: Steven Hamilton

Steven Hamilton (Managing Director of Honeyweb Online Marketing Solutions)

Steven is an ex AFL/SANFL professional footballer, having played for the North Melbourne Kangaroos and the North Adelaide Roosters. He played in the successful North Adelaide premiership team in 1991.

Due to injuries, Steven decided to retire from professional football and concentrate on a career in design, illustration and sales.

It was during this time Steven discovered a little thing called the Internet. Instantly seeing its potential, he quickly joined Global Internet Directories as a sales agent and soon excelled, winning the “Australasian Sales Achievement Award for 1997.”

With Steven’s design background, it soon became apparent the majority of websites were being designed by computer experts and lacked the professional appearance produced in traditional media. It was time for this to change, and Steven most certainly achieved this.

Establishing his first online marketing agency in 1998, and Honeyweb PTY LTD in July 2007, Steven has nearly 20 years' experience developing successful online marketing solutions for well over 500 clients.

Steven's favourite quote: “It’s nice to be important, but it’s more important to be nice.”

Honeyweb Staff Introductions: Steven Hamilton

Contact Steven for your online marketing needs

7 Tips for Improving Online Sales Using Social Media

Want to improve your online sales process? Looking for tips to connect with prospects and customers on your social channels?

With the right plan, anyone can enhance people’s social media experience - thus generating more leads, sales and customers.

In the full article written by Aaron Orendorff, you’ll discover seven tips to improve your ecommerce using social media.

The top three include:

  1. Provide Sales Support With Native Chat
  2. Monitor Conversations About Your Business
  3. Encourage People to Share Their Customer Journey

Discover the main seven tips here. Source: Aaron Orendorff

Click here to learn how you can boost your business' online sales with Honeyweb Online Marketing's social media management plan. Don't hold off - contact one of our social media experts here

7 Tips for Improving Online Sales Using Social Media

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How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business & Marketing

Worldwide, there are 467 million LinkedIn users

LinkedIn is the most popular social network for professionals and one of the top social networks overall.

But are you using LinkedIn to its fullest potential?

LinkedIn can be extremely powerful - especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve.

So to help you learn how to use LinkedIn effectively, Pamela Vaughan from has put together a detailed guide of LinkedIn tips you may be overlooking... but definitely shouldn't. These include:

  1. Customise your public profile URL
  2. Add a LinkedIn background photo to your personal profile
  3. Create a Profile Badge for your personal website or blog
  4. Optimise the anchor text for the blog/website links on your LinkedIn profile
  5. Search engine optimize your LinkedIn profile

Click here to read the full guide. Source: Pamela Vaughan

Do you need your business' LinkedIn page monitored? We offer this service as part of our Social Media management package. Click here to learn more or here to get in contact with us.

How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business & Marketing

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Climbing the Google Ranks: Three Key SEO Tips

There’s no doubt about it: if e-commerce is the industry you are in, then ranking highly on Google is a must

When was the last time you performed a Google search and clicked on the second page of the search results?

In fact, when it comes to online shopping, many people don’t even scroll right down to the bottom of the first page of the search results, which means that in order to remain competitive, you need to be as high up on the search engine rankings as you possibly can get – or at least, rank higher than your competitors.

This being said, it’s one thing to know what you need to do, and quite another to figure out how to do it.

When it comes to improving your site’s ranking on Google, there are three letters you need to know: SEO (Search Engine Optimisation).

Access the full article to learn some valuable new tips to improve your website's SEO here. Source: Michelle Chau

Learn more about how we can manage your site's SEO results through targeted advertising here. Contact us today by clicking here.

Climbing the Google Ranks: Three Key SEO Tips

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.


"I have been extremely impressed with the Honeyweb email marketing tool - it is simple, easy to use and the templates provided are very visually appealing"

Stephanie Horlin-Smith
Claroin Hotel Soho

Steven Hamilton - Honeyweb

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