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Honeyweb Blog / Copywriting

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Copywriting: Don’t Be Afraid to Go Long

“I would never read that. It’s too long!”

Where have our attention spans gone, dear marketers?

That above quote is a common refrain I hear when speaking to an audience of marketers and I pull up a slide with a landing page that has long copy.

By  Daniel Burstein
targetmarketingmag.com

Honeyweb are your local copywrite experts, contact us to discover how we can help your business.

Copywriting: Don’t Be Afraid to Go Long

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At Zenitas Care it is our aim to help you live independently, so you can stay in your home for longer. We offer 24/7 aged care and disability support throughout South Australia, both short and long-term, in your home or ours.

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Contact Us to discover how we can design a conversion optimised website for your business.

Check out the NEW Zenitas Care Website Designed & Constructed by Honeyweb Online Marketing Solutions

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The Complete Guide to Writing Product Descriptions That Convert

Most product descriptions are awful. Or worse, non-existent.

Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it.

In fact, some companies do product copy so well that it’s almost a feature of the product itself.

By: Alex Birkett
conversionxl.com

Honeyweb are your Local conversion content experts, contact us to discover how we can help drive more sale from your online shop.

The Complete Guide to Writing Product Descriptions That Convert

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5 Rules for Writing Sales Emails

It’s easy to think of ways not to write a sales email. You know you shouldn’t brag endlessly about your business, never considering why your prospect should care. You know you shouldn’t straight up ask someone to buy from you before you’ve even talked.

But how do you write a good sales email, one that isn’t too aggressive—but still achieves your goal of, you know, actually selling something? Keep these five rules in mind.

By Amy Saunders
Infusionsoft

5 Rules for Writing Sales Emails

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Engage Your Audience: How to Talk and Write About Your Business

All day, every day, our lives are filled with words. They’re communicated to us in verbal or written form and have a huge impact on our decisions and opinions.

That’s why when you talk about your business, having an acute understanding of your audience and what they want to hear is essential to building brand awareness and sales. This applies to the written word as well. You probably put more written words in to the universe each day than verbal, and those are forever searchable courtesy of the Internet. Speaking and writing with intention and authority on your business is something that takes planning and practice.

By JULIE CHOMIAK
Pagemodo

Engage Your Audience: How to Talk and Write About Your Business

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Website Not Working As It Should? Behold, It’s The Four Cs of Testing

In this guest post, Ben Fettes (Pictured below), senior strategic consultant at Oracle Marketing Cloud, shares his four top tips to ensure any website gets the clicks and avoids the bounces…

When it comes to successful marketing, it’s never a case of taking a set-and-forget approach. The most effective campaigns are those that are closely monitored, tested and tailored optimised to ensure they are having the maximum impact.

[B&T Magazine]
Posted byB&T MAGAZINE

Website Not Working As It Should? Behold, It’s The Four Cs of Testing

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When Jargon Converts (and When It’s Just Cheesy)

When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon?

Most common wisdom has said that jargon doesn’t work in copy, but that’s a blanket statement that may not always be true. There are certain times when jargon is totally appropriate. There are also times (many of them) where jargon is straight up cringy.

When Jargon Converts (and When It’s Just Cheesy)

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