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Honeyweb Blog / Landing Page Optimization

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The 5 Essential Elements of a Winning Landing Page

Huddle up, marketers! Action star Arnold Schwarzenegger has a piece of advice for you.

As a one-person marketing team (or even with a couple of coworkers), your day is jam-packed.

All the while, you’re also expected to create marketing collateral that brings in new customers.

By Carla Lynn 
unbounce.com

Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

The 5 Essential Elements of a Winning Landing Page

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How to Build Your Brand with Landing Page Optimization

Let’s face it: brand marketers get a bad rap.

The conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data.

At the same time, brand became less exciting—and sometimes an afterthought.

By Scott Hanford
unbounce.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

How to Build Your Brand with Landing Page Optimization

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8 Genius Ebook Landing Pages That Get Readers Downloading

We’ve all been told not to judge a book by its cover—but what about its landing page?

When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. 

But what if it’s not so clear? What if poor messaging and confusing design get in the way? 

By Emily Bauer
unbounce.com

Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

8 Genius Ebook Landing Pages That Get Readers Downloading

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Conclusions Precede Decision: 2 case studies that teach the most effective way to amplify conversion

Data is about working backward through a customer’s behavioral traces into their decisions.

These decisions are based on conclusions customers make from observation sets that we, as marketers, present to them.

McGlaughlin shows case studies about landing page optimization for a mattress brand and pricing strategy for a software as a service. 

By Linda Johnson
marketingexperiments.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Conclusions Precede Decision: 2 case studies that teach the most effective way to amplify conversion

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4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

It’s been a heck of a year, hasn’t it?

Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause.

Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again.

By Colin Loughran
unbounce.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

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Landing Page Optimization: Can it Really Make or Break Your Facebook Ads Campaign?

So, you’ve found the right audience for your Facebook ads.

But what about your Landing Page Optimization?

How the conversion rate and cost per lead are affected by A/B testing different landing pages.

By Paul Fairbrother
adespresso.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Landing Page Optimization: Can it Really Make or Break Your Facebook Ads Campaign?

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Original MarketingSherpa Landing Page Handbook now available for free download

I recently received an email from a MarketingSherpa reader asking how he could point people to the Landing Page Handbook. 

The MarketingSherpa Landing Page Handbook is one of the most popular resources we have offered in 20 years of publishing.

So we dug into our archives, and are now offering this handbook free to you, the MarketingSherpa reader.

By Daniel Burstein
sherpablog.marketingsherpa.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Original MarketingSherpa Landing Page Handbook now available for free download

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