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Honeyweb Blog / Landing Pages

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How Landing Pages Impact Quality Score on Every Ad Platform

In the world of pay-per-click (PPC) advertising, there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score.

That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign.

How Google Ads, Microsoft Advertising (formerly Bing Ads), and the social media advertising platforms calculate and use Quality Score.

By Andrew Miller
unbounce.com

Honeyweb are your local PPC advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

How Landing Pages Impact Quality Score on Every Ad Platform

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Marketers and Landing Pages: Behind the Scenes for 2020

As part of our new Conversion Benchmark Report, Unbounce ran a survey of marketers, working in dozens of industries, in early 2020.

How do our expectations line up with the insights revealed by a machine learning analysis of 19 million conversions?

How firm is the average marketer’s grasp on industry conversion rates? 

By Colin Loughran
unbounce.com

Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Marketers and Landing Pages: Behind the Scenes for 2020

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How to Build Empathy Into Your Landing Pages During COVID-19

The spread of COVID-19 has changed the daily lives and habits of millions of people worldwide, and businesses across most industries are scrambling to adapt. 

Brick and mortar retailers, restaurants, and hotels—just to name a few impacted sectors—are hurting from a stretch of time without customers.

There are various opportunities to improve (or damage) your relationship with potential customers through how you talk about COVID-19.

By Liam Barnes
unbounce.com

Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

How to Build Empathy Into Your Landing Pages During COVID-19

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The 20 Best B2B Landing Page Examples of 2020

B2B products and services can be difficult to fully capture on a landing page—we know from experience.

You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. 

But great B2B landing pages do exist. And the most successful examples aren’t just pretty to look at—they also nail three super important principles.

By Luke Bailey
unbounce.com

Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

The 20 Best B2B Landing Page Examples of 2020

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Landing Pages, Value Prop and Headlines: Your peers’ favorite MarketingSherpa articles of 2019

It’s the time of year to look forward. How can we set ourselves up for success in 2020?

Set the right strategy, the most effective tactics, a gratifying intention?

To help you get off on the right foot, let’s take a glimpse back at your peers’ favorite MarketingSherpa articles of 2019.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Landing Pages, Value Prop and Headlines: Your peers’ favorite MarketingSherpa articles of 2019

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4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

It’s been a heck of a year, hasn’t it?

Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause.

Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again.

By Colin Loughran
unbounce.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

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Effective Landing Pages: 30 powerful headlines that improved marketing results

There are 21 psychological elements that power effective web design.

Of those elements, one of the first your customers will experience is the headline.

A powerful headline is your make-or-break opportunity to connect with the customer and get them to engage with the rest of your page.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Effective Landing Pages: 30 powerful headlines that improved marketing results

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