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Honeyweb Blog / Pay Per Click

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

PPC Agency Pricing Models (Know What’s Right For You)

Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies.

This might be confusing if you’re new to the market, but the variety of PPC agency pricing models is actually good for businesses.

Every company has different needs and resources to devote to PPC, and the right pricing model for one client might be very different for another.

By Guest Post
adespresso.com

Honeyweb are your local PPC marketing experts, contact us to discover how we can help your business.

PPC Agency Pricing Models (Know What’s Right For You)

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Google AdWords and Mobile-First Index: What You Need To Know For Mobile PPC Success

If you are staying up to date with all things Google and Google AdWords, you might have heard of the mobile-first index.

It’s easy to ignore if you are only interested in PPC success, but that’s a big mistake.

In fact, the mobile-first index will have a direct impact on advertisers using Google AdWords. How? Why?

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google AdWords and Mobile-First Index: What You Need To Know For Mobile PPC Success

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3 Ways You Could be Unknowingly Wasting Ad Budget

Today’s ad platforms can have even the most experienced PPC marketers spending more than intended.

Campaign settings, rules and other factors change over time, which can have substantial impact on your campaigns.

If you’d been sitting calm with $1,000/day budget, not wanting to spend a penny more, you could have been surprised.

By Tom Bukevicius
unbounce.com

Honeyweb are your local PPC marketing experts, contact us to discover how we can help your business.

3 Ways You Could be Unknowingly Wasting Ad Budget

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These Are the PPC Metrics That Actually Matter

If you’re anything like me, you’ve participated in a couple of DIY home improvement projects.

At the beginning of these projects, with YouTube training videos as my sidekick, I have an irrational sense of confidence in my handyman abilities.

When I’m tracking down my supplies at the local hardware store, I often find the products priced and displayed as “good,” “better” and “best.”

By Jacob Baadsgaard
unbounce.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

These Are the PPC Metrics That Actually Matter

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How Your PPC Strategy Should Differ on the AdWords Search VS Display Network

Have you ever been kicking so much AdWords Search Network butt that it made you raise your chest and gave you instant super powers?

You know, the type of confidence that makes you walk with a pep in your step and hair bouncing around?

As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives.

By Johnathan Dane
unbounce.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

How Your PPC Strategy Should Differ on the AdWords Search VS Display Network

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Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics

Being a modern-day Paid Media Manager can make you feel a bit like Sisyphus.

Your VP of Marketing has charged you with rolling a boulder uphill (continuously optimizing your AdWords campaigns even when you’ve reached your quarterly objectives).

This becomes especially painful when you’re getting diminishing returns out of your optimization efforts. 

By Tom Bukevicius
unbounce.com

Honeyweb are your local Adword marketing  experts, contact us to discover how we can help your business.

Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics

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The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search

Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.

BuzzBoard’s research found that 47.3 percent of SMBs do not have mobile-ready sites. The report also notes another 2015 study by RBC Capital Markets that reflects an even lower rate of adoption, it found 67 percent of SMBs’ sites are not mobile-ready.

The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search

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