Honeyweb Blog / Pay Per Click
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Dreaded AdWords Plateau and What You Can Do About It [PODCAST]
Have you ever run a PPC campaign that was working pretty well, but never seemed to get to the next level?
You may have experienced what PPC insiders call the “AdWords Plateau,” the point where your campaigns are maintaining their value, but are no longer driving the kind of growth you need.
![The Dreaded AdWords Plateau and What You Can Do About It [PODCAST]](https://www.honeyweb.com.au/uploads/blog/The_Dreaded_AdWords_Plateau_and_What_You_Can_Do_About_It.jpg)
An Ex-Google Employee on How to Get the Most From Your AdWords Account Manager
If you’re marketing your business with Google AdWords, chances are good that you receive 100 calls a week from people telling you how they can transform your business by managing your AdWords account.
You’ve probably received so many of these calls that you’ve thought about smashing your phone into a million pieces, flying to Tahiti and forgetting this whole advertising thing ever happened.
How to Write the Highest-Performing AdWords Ads, Ever
With such limited space and cut-throat competition, writing AdWords ads is a pain. To stand out from the sea of sameness, make sure you're using these battle-tested tactics.
You have to get creative to stand out from the nine other advertisers you’re sharing real estate space with (or as few as four competitors if you’re on mobile).
So how do you do it?
I’m here to give you some proven tactics you can use to write AdWords ads that will bring you higher click-through rates, higher Quality Scores and higher conversion rates.
Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289%
A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel by transforming an individual challenge into a problem-solving dialogue.
But simple copy faux pas direct people away from continuing the conversation with you.
In this Web clinic, the MECLABS research team shared two key principles from a real-world experiment where one company achieved a 289% increase in clickthrough rate by testing simple copy changes to learn what language best resonated with the customer.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"We knew we needed a social media presence, Honeyweb provided us with the how! And more importantly the how with results. Since implementing Honeyweb’s social media strategies our Facebook traffic improved by 28.7% and website hits by 591.2%. We have found our personal strategist, Steph! Readily accessible, willing to add value to our business and not afraid to use emoji’s where needed 
"
Kate Wills
AHTS
