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Honeyweb Blog / Ppc

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Why the Path to PPC Success Is Rarely Straight

Getting great PPC results can be a long process of developing creative solutions, testing, and adjusting.

Those of you who are PPC managers know that, often, you don’t get great PPC results straight out of the gate.

Here's what that process looks like in practice.

By Pauline Jakober
searchenginejournal.com

Honeyweb are your local Google advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Why the Path to PPC Success Is Rarely Straight

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7 Google Ads Shortcuts for Better Results with Less Effort

Be on your way to better PPC results.

Just use these seven Google Ads shortcuts to help you save time and give you insights faster.

Here are seven Ads shortcuts and features to help you save time.

By Susan Wenograd
searchenginejournal.com

Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

7 Google Ads Shortcuts for Better Results with Less Effort

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How to Win the “SEO vs. PPC” Debate

Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate.

Depending on your immediate circumstances, one may be more important than another—but both are necessary for survival.

To those passionately arguing that SEO is better than PPC, or vice versa, I propose a truce based on the potential for incremental gains when we work together. 

By Andrew Miller 
unbounce.com

Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

How to Win the “SEO vs. PPC” Debate

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Should I Bid on Branded Terms in SEM?

Want to know how (and if) you should bid on your branded terms?

This post answers the most common questions on brand bidding for PPC.

These, along with a myriad of other questions around brand bidding, seem to pop up every few years.

By Aaron Levy
searchenginejournal.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Should I Bid on Branded Terms in SEM?

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PPC Marketing Strategies To Boost your Results for 2020 (and Beyond)

Pay-per-click advertising can be one of the most effective strategies to drive traffic, brand awareness, and — most importantly — conversions. 

But the digital marketing tides are shifting, and PPC marketing strategies that used to work are now falling flat.

New platforms are rising up, and new technologies are on the rise. 

By Brad Smith
adespresso.com

Honeyweb are your local PPC advertising experts, contact us to discover how we can help your business.

PPC Marketing Strategies To Boost your Results for 2020 (and Beyond)

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How to Measure Success in PPC Campaigns With & Without Conversion Data

One of the greatest gifts digital marketing represents is the data to know when we are achieving our goals.

The most straightforward measurement is conversions.

Conversions can track any action a brand will find valuable from a sale to spending a certain amount of time on a page.

By Navah Hopkins
searchenginejournal.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

How to Measure Success in PPC Campaigns With & Without Conversion Data

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Top 10 Must-Try PPC Tactics for 2020

If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve.

In some cases, that evolution will mean thinking about things very differently than before.

If your program isn’t in an advanced state already, here are ten tactics you must try this year (in no particular order).

By Adam Proehl
searchenginejournal.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Top 10 Must-Try PPC Tactics for 2020

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