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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Google Ads Experts Tips: 9 Smart Ways to be Ahead of the Game in 2019

Google Ads, formerly known as Google AdWords, has changed dramatically in the last yearalone.

PPC tactics and consumer behavior are changing fast in the 21st century and Google is matching those needs.

Here are nine expert tips to get ahead of the game for Google Ads success in the coming year.

By Jose Angelo Gallegos
socialmediatoday.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Ads Experts Tips: 9 Smart Ways to be Ahead of the Game in 2019

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PPC Agency Pricing Models (Know What’s Right For You)

Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies.

This might be confusing if you’re new to the market, but the variety of PPC agency pricing models is actually good for businesses.

Every company has different needs and resources to devote to PPC, and the right pricing model for one client might be very different for another.

By Guest Post
adespresso.com

Honeyweb are your local PPC marketing experts, contact us to discover how we can help your business.

PPC Agency Pricing Models (Know What’s Right For You)

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10 Paid Search & PPC Best Practices for 2019

Another year is quickly approaching.

That means now is the perfect time to review current PPC best practices to start improving your performance.

There are opportunities to revisit the dependable PPC best practices but even more opportunity to implement new ideas into your program.

By Lisa Raehsler
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

10 Paid Search & PPC Best Practices for 2019

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Google AdWords and Mobile-First Index: What You Need To Know For Mobile PPC Success

If you are staying up to date with all things Google and Google AdWords, you might have heard of the mobile-first index.

It’s easy to ignore if you are only interested in PPC success, but that’s a big mistake.

In fact, the mobile-first index will have a direct impact on advertisers using Google AdWords. How? Why?

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google AdWords and Mobile-First Index: What You Need To Know For Mobile PPC Success

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All About AdWords Quality Score and How to Improve It Fast

AdWords is one of the best places to advertise and get your share of the PPC game. 

The average advertiser can expect to double their return on the platform. But for many, that’s not the case. 

How can you make sure that your PPC campaign is cost-effective? 

By Brad Smith
adespresso.com

Honeyweb are your local Adword marketing experts, contact us to discover how we can help your business.

All About AdWords Quality Score and How to Improve It Fast

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Managing AdWords The 3 DO’s and DON’Ts That Make Or Break Success

The overall outlook on pay per click marketing is trending up and to the right. 84% of users feel good about the current PPC market.

From text ads to remarketing, PPC marketers are reporting higher spending than ever before.

Budgets are skyrocketing for one reason: users are making more on PPC now than they were in the past.

By Brad Smith
adespresso.com

Honeyweb are your local Adword marketing experts, contact us to discover how we can help your business.

Managing AdWords The 3 DO’s and DON’Ts That Make Or Break Success

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SEO and PPC Should Work Together

While search engine optimisation (SEO) and search engine pay per click (PPC) advertising are two different marketing functions, they ultimately have the same goal: website clicks that drive conversions

Some website owners choose to deploy one or the other, depending on their goals and budget, but ideally you should be doing both to capitalise on the benefits of each.

While some website owners get this, and are investing in both, they still might be missing a huge opportunity.

If you’re able to invest in both, it’s important to integrate the SEO and PPC campaigns and ensure that your SEO team and PPC team are working together and communicating regularly.

Read more here to find out why. Source: Nick Stamoulis

Click here to learn more about our SEO services, which are essential in today's digital marketplace, and boost your business' conversation rates today! Click here to contact us. 

SEO and PPC Should Work Together

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