Honeyweb Blog / Ppc
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How To Optimize Your Landing Page For Better PPC
As you may have heard, Pay-Per-Click (PPC) is a competitive game.
PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked.
This means that when a user types in words related to your business, your customized ad will be the first result they see—sometimes.
By Josh Gallant
unbounce.com
Honeyweb are your local PPC marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Tools and Best Practices for A/B Testing Your Ad Copy
We know that copy is a crucial aspect of PPC ad performance.
But how do you actually create high-converting copy?
While there are plenty of elements that go into great copywriting, a crucial factor in optimizing for performance will always be A/B testing.
By Ana Gotter
adespresso.com
Honeyweb are your local PPC marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
4 PPC Myths To Let Go for Paid Search Success
Let's dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.
For as long as paid search has been around (and it’s been a while now!), certain stubborn PPC myths have plagued the channel.
These myths lead people to approach PPC with incorrect assumptions that cause their programs and campaigns to suffer.
By Becky Brooks
socialmediatoday.com
Honeyweb are your local PPC marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Remember When Keywords Mattered Most in PPC? Well, That’s Changing
Keywords in SEM are starting to serve less value.
Keywords – the most important thing to you in search – is going the way of the Old Yeller.
Learn what's causing this change and where you can shift your focus instead.
By Jonathan Kagan
searchenginejournal.com
Honeyweb are your local SEM marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
20 Tips for Aligning SEO & PPC for Better Ecommerce Results
Ready to win more customers and sales?
The COVID-19 pandemic has created a deep sense of uncertainty across all sectors of society.
These SEO and PPC tips can help set up your business for ecommerce success through the rest of this turbulent year.
By Lemuel Park
searchenginejournal.com
Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Why the Path to PPC Success Is Rarely Straight
Getting great PPC results can be a long process of developing creative solutions, testing, and adjusting.
Those of you who are PPC managers know that, often, you don’t get great PPC results straight out of the gate.
Here's what that process looks like in practice.
By Pauline Jakober
searchenginejournal.com
Honeyweb are your local Google advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
7 Google Ads Shortcuts for Better Results with Less Effort
Be on your way to better PPC results.
Just use these seven Google Ads shortcuts to help you save time and give you insights faster.
Here are seven Ads shortcuts and features to help you save time.
By Susan Wenograd
searchenginejournal.com
Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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