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Honeyweb Blog / Ppc

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

SEM vs. SEO vs. PPC Defined: What’s the Difference?

 I’ve attempted to treat digital marketing terms similarly.

SEM would be the category of marketing through search engines.

The paid (PPC) and non-paid (SEO) channels of SEM would both fall under it in terms of hierarchy.

By Sam Hollingsworth
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

SEM vs. SEO vs. PPC Defined: What’s the Difference?

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5 Innovative PPC Tactics to Try Today

Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks.

While this allows for stability and scalability, sometimes it causes blind-spots in legacy accounts (working together more than a year).

Here are my favorite tactics to break the mold.

By Navah Hopkins
searchenginejournal.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

5 Innovative PPC Tactics to Try Today

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How to Use Keyword Intent to Boost PPC Performance

The choice to actively target a keyword versus allow associated queries to happen naturally through other terms.

It is important to understand the impact of each, as well as which strategies will set you up for keyword success.

Let’s dive into the triforce of keyword planning.

By Navah Hopkins
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

How to Use Keyword Intent to Boost PPC Performance

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6 PPC Tactics for Account-Based Marketing Campaigns

PPC campaigns continue to become increasingly well-targeted.

More and more companies are using tactics like single-keyword ad groups (SKAGs) and single-product ad groups (SPAGs).

One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets.

By Sean Thomas Martin
conversionxl.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

6 PPC Tactics for Account-Based Marketing Campaigns

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Top 3 New(ish) PPC Features to Increase Your Paid Search ROI

Are you as overwhelmed as I am by the sheer volume of change we all face in the world of paid search?

There’s no doubt about it, a lot has been going on with Google Ads – though Bing had a few interesting and helpful announcements themselves.

This article will round up my top three favorite recent changes that you can take advantage of right now to increase the ROI on your paid search spend.

By Dave Davies
searchenginejournal.com

Honeyweb are your local PPC marketing experts, contact us to discover how we can help your business.

Top 3 New(ish) PPC Features to Increase Your Paid Search ROI

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PPC Geotargeting Best Practices Guide

Why is geotargeting so important?

It brings many improvements to scaling efforts, budget optimization, reporting, and aligning insights with other marketing channels (both digital and non-digital).

No matter the scope, any paid search strategy is incomplete without geotargeting considerations.

By Ilya Cherepakhin
searchenginejournal.com

Honeyweb are your local PPC advertising experts, contact us to discover how we can help your business.

PPC Geotargeting Best Practices Guide

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Google Ads Experts Tips: 9 Smart Ways to be Ahead of the Game in 2019

Google Ads, formerly known as Google AdWords, has changed dramatically in the last yearalone.

PPC tactics and consumer behavior are changing fast in the 21st century and Google is matching those needs.

Here are nine expert tips to get ahead of the game for Google Ads success in the coming year.

By Jose Angelo Gallegos
socialmediatoday.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Ads Experts Tips: 9 Smart Ways to be Ahead of the Game in 2019

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