Honeyweb Blog / Sem
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
SEM vs. SEO vs. PPC Defined: What’s the Difference?
I’ve attempted to treat digital marketing terms similarly.
SEM would be the category of marketing through search engines.
The paid (PPC) and non-paid (SEO) channels of SEM would both fall under it in terms of hierarchy.
By Sam Hollingsworth
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
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4 Tactics to Compete with Huge SEM Advertisers
I’d like to paint a picture of a Monday morning we’ve likely all experienced.
You log in to your AdWords account to check on your beloved brand campaigns and find that your CPCs have doubled over the course of mere days.
You check auction insights to see what’s happening.
By Aaron Levy
Honeyweb are your local SEM advertising experts, contact us to discover how we can help your business.
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"We are so happy with our new website created by Honeyweb, it is bright and beautiful and exactly what I had in mind for our new business branding. We have had heaps of feedback to say how user friendly it is and how lovely it looks! And what's more, our Google stats say that our bounce rate in January has decreased approx 48% to only 23% now instead of around 45-50% most months before our new site was up. That means that half the people who visited our site actually clicked past the first page and were enticed to look into our website rather than clicking out straight away because the old home page was so boring! We also had Honeyweb build our new eNewsletter, which has also given us some great results. Our first campaign ROI was an amazing 2,000 % Thanks very much Steven, Trent, David and the team!."
Kate & Jason (Snowy) Carter
Hahndorf Farm Barn