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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Should I Bid on Branded Terms in SEM?

Want to know how (and if) you should bid on your branded terms?

This post answers the most common questions on brand bidding for PPC.

These, along with a myriad of other questions around brand bidding, seem to pop up every few years.

By Aaron Levy
searchenginejournal.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Should I Bid on Branded Terms in SEM?

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SEM vs. SEO vs. PPC Defined: What’s the Difference?

 I’ve attempted to treat digital marketing terms similarly.

SEM would be the category of marketing through search engines.

The paid (PPC) and non-paid (SEO) channels of SEM would both fall under it in terms of hierarchy.

By Sam Hollingsworth
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

SEM vs. SEO vs. PPC Defined: What’s the Difference?

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4 Tactics to Compete with Huge SEM Advertisers

I’d like to paint a picture of a Monday morning we’ve likely all experienced.

You log in to your AdWords account to check on your beloved brand campaigns and find that your CPCs have doubled over the course of mere days.

You check auction insights to see what’s happening.

By Aaron Levy
searchenginejournal.com

Honeyweb are your local SEM advertising experts, contact us to discover how we can help your business.

4 Tactics to Compete with Huge SEM Advertisers

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

Testimonials

"Honeyweb have been fantastic in growing Trader’s social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have some much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team. "

Paul McFarlane
Trader - GSM Electrical (Australia) Pty Ltd

Steven Hamilton - Honeyweb

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