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Honeyweb Blog / Digital Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Win The Competition For Attention: 3 quick marketing case studies with tips

Your potential customers are served a nearly limitless amount of information…every…single…day.

So how do you break through the noise?

In this article, we bring you specific examples to spark your next great attention-grabbing idea. Read on for examples from NHS, collegiate sports marketing, and an online provider of auto parts.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

How to use Psychology in Digital Marketing: Likes, Followers & Social Proof

While the number of likes and followers is important to build trust or what we call “social proof”

It’s much more important that one or more of your likes or followers is a mutual friend of your prospect.

While you might think 1,000 page likes or followers is great, remember you trust your friends and their opinions more.

By Honeyweb Ebook
honeyweb.com.au

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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2021 Year-end Digital Marketing Wrap-up

I’ve written countless case-study-filled articles this year. Spoken endlessly on podcasts. Blah, blah, blah.

In other words, I am hopelessly biased on our content. So, like a good marketer, I turned to my customer, and asked our readers what content helped them most this year.

To bring you key lessons to help power a successful 2022, read on for examples from a law firm, media market network, translation service, online photo service, app, software, beauty ecommerce, and marketing agencies.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

How marketers fixed 4 common marketing blind spots

Unconscious bias. That would be a more scientific term for a blind spot.

Whatever you call it, we all have it – that which we overlook because something is obscuring our decision making.

To help you overcome your unconscious biases and make better marketing decisions, read on for examples from Celebrity Cruises, Parkinson’s Foundation, a bank, and a car repair platform.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Measuring the Metrics That Matter:  3 Steps for Digital Marketers

Today’s digital marketers face enormous pressure.

With a landscape that runs the gamut from Facebook and Google ads to programmatic and social media, tracking ROI has become a challenge.

For marketers, a standard report can mean analyzing data from multiple channels, all of which employ different dashboards. 

By studioID
resources.industrydive.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Why B2B Marketers Build on LinkedIn [Infographic]

Is LinkedIn part of your digital marketing strategy?

It's definitely worthy of consideration - over the last two years, LinkedIn has reported record levels of engagement growth

With the pandemic driving even more professionals to engage on the platform through its evolving meeting, posting and ad tools.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Marketing 101: What is (particular about) digital marketing?

Digital marketing is the communication of value to a potential customer through their computer, tablet, smartphone or similar device to help that customer perceive the value of the product or service.

The goal of digital marketing is to earn a “yes” (also known as a conversion) to the organization’s “ask” (also known as a call-to-action).

 Copywriting and design are critical to this value communication.

By Daniel Burstein
sherpablog.marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2024 your biggest year yet.

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