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Honeyweb Blog / Digital Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]

Google shakes things up on desktop SERPs

Jess tells you about Google’s desktop facelift, featuring more favicons and less-prominent ad labeling.

Chrome is doing away with apps, user-agent strings, and eventually, third party cookies.

By Christine Zirnheld
searchenginejournal.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]

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3 Ways to Get More Reviews for Your Small Business

No matter how you look at it, reviews play a key role in brand discovery, and should be a key consideration for all digital marketers.

Clearly, online reviews are important - but it's one thing to know you need reviews and another to actually get them.

So how does a small business go about getting more reviews for their products and services?

By Donna Duncan
socialmediatoday.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

3 Ways to Get More Reviews for Your Small Business

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4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

It’s been a heck of a year, hasn’t it?

Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause.

Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again.

By Colin Loughran
unbounce.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

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SEM vs. SEO vs. PPC Defined: What’s the Difference?

 I’ve attempted to treat digital marketing terms similarly.

SEM would be the category of marketing through search engines.

The paid (PPC) and non-paid (SEO) channels of SEM would both fall under it in terms of hierarchy.

By Sam Hollingsworth
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

SEM vs. SEO vs. PPC Defined: What’s the Difference?

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Google Ads Smart Campaigns: What Are They And Who Should Use Them?

Google Ads Smart Campaigns are one of the easiest ways to dip your feet in the world of PPC and digital marketing.

If you’re a busy small business owner that wants to know if Google Ads could work for your business, getting started is easy.

And that’s why Smart Campaigns still have a place in Google Ads.

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Ads Smart Campaigns: What Are They And Who Should Use Them?

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The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing

“A great marketer is a customer philosopher.”

The internet is full of resources trying to help marketers with the mechanics of their job.

In this session, Flint McGlaughlin aims to help marketers re-envision their role. 

By Linda Johnson
marketingexperiments.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing

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4 Tips for Optimizing Terrible Websites

If you have worked in digital marketing for a few years, you will have experienced terrible websites.

Websites are not inherently terrible, and every website can be saved.

Here are four tips you can use to help bring websites back to life.

By Lee Wilson
searchenginejournal.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

4 Tips for Optimizing Terrible Websites

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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

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