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Honeyweb Blog / Digital Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How marketers fixed 4 common marketing blind spots

Unconscious bias. That would be a more scientific term for a blind spot.

Whatever you call it, we all have it – that which we overlook because something is obscuring our decision making.

To help you overcome your unconscious biases and make better marketing decisions, read on for examples from Celebrity Cruises, Parkinson’s Foundation, a bank, and a car repair platform.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Measuring the Metrics That Matter:  3 Steps for Digital Marketers

Today’s digital marketers face enormous pressure.

With a landscape that runs the gamut from Facebook and Google ads to programmatic and social media, tracking ROI has become a challenge.

For marketers, a standard report can mean analyzing data from multiple channels, all of which employ different dashboards. 

By studioID
resources.industrydive.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Why B2B Marketers Build on LinkedIn [Infographic]

Is LinkedIn part of your digital marketing strategy?

It's definitely worthy of consideration - over the last two years, LinkedIn has reported record levels of engagement growth

With the pandemic driving even more professionals to engage on the platform through its evolving meeting, posting and ad tools.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Marketing 101: What is (particular about) digital marketing?

Digital marketing is the communication of value to a potential customer through their computer, tablet, smartphone or similar device to help that customer perceive the value of the product or service.

The goal of digital marketing is to earn a “yes” (also known as a conversion) to the organization’s “ask” (also known as a call-to-action).

 Copywriting and design are critical to this value communication.

By Daniel Burstein
sherpablog.marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

10 Top Digital Marketing Trends to Watch Through 2021

The future trends you were using to guide your digital marketing strategy previously may now be outdated.

Digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years.

Learn what new trends matter today.

By Lemuel Park
searchenginejournal.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

A Small Business Guide to TikTok [Infographic]

Have you considered the potential of TikTok for your digital marketing efforts?

Even if you don't think it's a perfect fit, you've no doubt given it some thought.

The platform is now on track to surpass a billion users in 2021.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

A Small Business Guide to TikTok [Infographic]

READ FULL ARTICLE

5 Ways to Transform Digital Marketing Effectiveness

Some companies have found that focused efforts to improve post-click experience can multiply the conversion rate by 300%.

For example, Boll & Branch uses Post-Click Automation (PCA) to achieve a 56% conversion increase, reduce bounce rates, and lower customer acquisition costs.

Post-click marketing science helps transform digital advertising.

By studioID
resources.industrydive.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

5 Ways to Transform Digital Marketing Effectiveness

READ FULL ARTICLE

Contact Us

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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2021 your biggest year yet.

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Steven Hamilton - Honeyweb

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