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Honeyweb Blog / Branding

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

20 Ways to Bust Through the Digital Noise With a More Human, Relevant Brand

Building a brand that's relevant, memorable and valuable online requires a lot more than fancy visuals.

Standing out from the digital noise requires more than hopping on the latest social shiny technology object.

At core you have to earn attention, then trust and inspire subsequent action.

By Pam Moore
socialmediatoday.com

Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.

20 Ways to Bust Through the Digital Noise With a More Human, Relevant Brand

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Semiotics in Marketing: What It Means for Your Brand and Messaging

You don’t purchase products. You buy success, status, a lifestyle.

Your purchases furthermore, are driven by subconscious perceptions and emotions.

Semiotics, the interpretation of signs and symbols, helps decipher those subconscious elements. 

By Lesley Vos
conversionxl.com

Honeyweb are your local Semiotics marketing experts, contact us to discover how we can help your business.

Semiotics in Marketing: What It Means for Your Brand and Messaging

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5 Ways Top Brands Are Making Instagram and Facebook Stories Their Own

Stories are mobile.

And to create an immersive video experience on mobile, you need to fully embrace the vertical format because, well, that’s the way that people hold their phones. 

Consider, for example, what these Instagram creatorshave to say about vertical video.

By Kay Hsu
adweek.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

5 Ways Top Brands Are Making Instagram and Facebook Stories Their Own

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Should You Partner with Instagram or YouTube Influencers to Promote Your Brand? [Infographic]

Influencer marketing can yield significant results, particularly on visual-focused platforms like YouTube and Instagram.

There are various ways you can leverage Instagram, including posts, Stories, live videos, even messaging.

But a key question is which social platform will provide the most benefit for your brand, in an influencer marketing sense?

By Gaurav Sharma
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Should You Partner with Instagram or YouTube Influencers to Promote Your Brand? [Infographic]

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The Smallest Viable Audience: How Micro-Influencers are Changing Marketing

When it comes to choosing influencers, a lot of brands work on the assumption that bigger is better.

However, as marketing guru Seth Godin notes, marketing on such a large scale can sacrifice what makes you special in the first place.

Why social media isn't meant for targeting the masses and how you can get better results by partnering with micro-influencers.

By Joei Chan
socialmediatoday.com

Honeyweb are your local Influence marketing experts, contact us to discover how we can help your business.

The Smallest Viable Audience: How Micro-Influencers are Changing Marketing

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5 Tools to Track Your Brand Mentions on Social Media

Imagine a beautiful world where every one of your customers tells you what they think of your brand in complete honesty

And even those who don’t want to be your customers tell you why it is the case.

And even though the truth might hurt sometimes, this scenario is a dream come true for marketers everywhere.

By Anna Bredava
searchenginejournal.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

5 Tools to Track Your Brand Mentions on Social Media

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How Can You Measure Your Social Brand Equity?

The concept of brand equity is changing fast.

In the digital era, social media conversations make up a growing part of how a brand is perceived by its customers.

This leads to an important question - as a global brand, how should you measure your social brand equity? 

By Joei Chan
socialmediatoday.com

Honeyweb are your local social marketing experts, contact us to discover how we can help your business.

How Can You Measure Your Social Brand Equity?

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2019 your biggest year yet.

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"Thanks to Steven and the team at Honeyweb for their assistance in the implementation of an email newsletter program for our business. The newsletter is a great way of keeping in contact with clients and is also a fantastic marketing medium which has more than paid for itself. The interface is well designed and the creation, scheduling and sending of newsletters could not be easier. Combine this with the multitude of statistics and reports, it makes a very valuable business tool."

Toby Caldow
JAG Timber Products

Steven Hamilton - Honeyweb

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