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Honeyweb Blog / Branding

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Data Behind Brand Affinity

More so than brand loyalty, brand affinity is all about the emotional connection a customer feels for a brand.

And as smrtr’s CMO Paul Argus explains here, data can be used by marketers to build this connection.

Do you have a favourite brand? 

By B&T MAGAZINE
bandt.com.au

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

The Data Behind Brand Affinity

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How to Create and Build a Brand For Your Small Business

When you think of well-established brands that have become household names over time, remember this:

Every big brand began as a small business.

Facebook Blueprint, our online training platform, has a free course that can walk you through everything you need to know about the brand-building process.

By Best Practices
facebook.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

How to Create and Build a Brand For Your Small Business

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Societal Memory Loss Has Fundamentally Changed The Way Brands Need To Advertise

Instantaneous access to information and improvements in technology have created a world where we no longer have to retain information.

Instead, we can simply gather what we need at the touch of a button.

Evidence of this cultural shift includes changes in education best practice, which has seen curriculums move away from memorising facts and figures to teaching students how to research and locate the information they need on a case-by-case basis.

By B&T MAGAZINE
bandt.com.au

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Societal Memory Loss Has Fundamentally Changed The Way Brands Need To Advertise

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7 quick case studies to help you get word-of-mouth and organic attention for your brand

When you hear the words “viral marketing” you may think of your brand becoming instantly internet famous all thanks to a clever meme or compelling video you share.

And sure, we’ve all seen stories of that happening. But……they are anecdotal outliers not consistent blueprints for success.

So the real question you should be asking is – “what can I do to give my brand incremental organic attention and word-of-mouth reach?”

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

7 quick case studies to help you get word-of-mouth and organic attention for your brand

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Branding: 8 lessons to help you make the most effective brand decisions every day

When marketers talk about branding, the focus is often on the big – major logo redesign efforts, mood boards, stadium naming rights.

Branding isn’t a once-a-generation exercise. It affects (and if you’re not careful can overshadow) day-to-day decisions around messaging, usability, and even what you say.

Everyday branding examples from a roadside convenience store chain, an influencer discovery platform, a PR expert, and a transportation company.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Branding: 8 lessons to help you make the most effective brand decisions every day

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5 Clever Ways to Increase Brand Awareness & Grow Your Business [Infographic]

Are you looking for ways to increase brand awareness?

Want to build trust with your audience and grow your small business?

The team from Branex share their tips for success in this infographic.

By Mark Walker-Ford
socialmediatoday.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

5 Clever Ways to Increase Brand Awareness & Grow Your Business [Infographic]

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4 Steps to Creating a Winning Paid Social Campaign [Infographic]

Looking to boost your brand and campaign awareness over the holiday period?

With eCommerce spend set to hit new records, and more people than ever shopping online, reaching out via paid social will be high on the agenda for many brands. 

So how can you make your brand messaging stand out, and iterate, then improve on your digital ad efforts to maximize performance. 

By Emma Wiltshire
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

4 Steps to Creating a Winning Paid Social Campaign [Infographic]

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