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Honeyweb Blog / Branding

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

7 Smart Tools to Help Improve Your Social Media Branding

Building a strong brand is critical for every business, and social media has quickly become the ultimate space to expand your audience, and scale your brand to the next level. 

With around 3.8 billion people around the world now regularly scrolling through their favorite social platforms

But with so many people logging on, there's also a challenge in differentiating your brand, in order to stand out of the pack. 

By Irina Weber
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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The Power of Employee Advocacy, and How to Establish Your EA Program [Infographic]

Does your brand have an established employee advocacy program?

It could be an important consideration - with more people now getting more of their information and insight from social networks

One of the best ways to boost your messaging reach is through your own employees.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

5 Clever Ways Brands Are Using Instagram Live

Instagram Live enables you to connect with brands and influencers in real-time. 

Instagram Live really took off for the first time in its history.

Here are strategic tips and best practices you need to know.

By Ashley Segura (Ward)
honeyweb.com.au

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

5 Clever Ways Brands Are Using Instagram Live

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LinkedIn Provides Tips on Effective Brand Use of LinkedIn Stories

It's hard to tell if LinkedIn Stories are catching on yet, and whether they should be a consideration within your platform approach.

Like all Stories options, there are benefits to providing more immediate, casual connection, and showcasing more of your brand through the engaging, mobile-oriented format

To help boost brand awareness and get more people tapping through (and note, in LinkedIn Stories, swipe up links are available to all brands).

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

LinkedIn Provides Tips on Effective Brand Use of LinkedIn Stories

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Twitter Launches Initial Test of ‘Professional Profiles’ for Brands and Creators

Twitter is now officially launching a live test of its new 'Professional Profiles'

Which will provide a new way for brands to present themselves on the platform

With dedicated tools and features aligned specifically with work use.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Twitter Launches Initial Test of ‘Professional Profiles’ for Brands and Creators

READ FULL ARTICLE

6 Steps to a Successful Brand Audit That’ll Help Improve Your Marketing [Infographic]

Are you looking for ways to fire-up your marketing strategy?

Looking to identify key areas in which you can reinforce and improve your branding?

The team from Superside share their steps to success in this infographic.

By Mark Walker-Ford
socialmediatoday.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

6 Steps to a Successful Brand Audit That’ll Help Improve Your Marketing [Infographic]

READ FULL ARTICLE

The Data Behind Brand Affinity

More so than brand loyalty, brand affinity is all about the emotional connection a customer feels for a brand.

And as smrtr’s CMO Paul Argus explains here, data can be used by marketers to build this connection.

Do you have a favourite brand? 

By B&T MAGAZINE
bandt.com.au

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

The Data Behind Brand Affinity

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Steven Hamilton - Honeyweb

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