Honeyweb Blog / Ppc
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Win the “SEO vs. PPC” Debate
Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate.
Depending on your immediate circumstances, one may be more important than another—but both are necessary for survival.
To those passionately arguing that SEO is better than PPC, or vice versa, I propose a truce based on the potential for incremental gains when we work together.
By Andrew Miller
unbounce.com
Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Should I Bid on Branded Terms in SEM?
Want to know how (and if) you should bid on your branded terms?
This post answers the most common questions on brand bidding for PPC.
These, along with a myriad of other questions around brand bidding, seem to pop up every few years.
By Aaron Levy
searchenginejournal.com
Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
PPC Marketing Strategies To Boost your Results for 2020 (and Beyond)
Pay-per-click advertising can be one of the most effective strategies to drive traffic, brand awareness, and — most importantly — conversions.
But the digital marketing tides are shifting, and PPC marketing strategies that used to work are now falling flat.
New platforms are rising up, and new technologies are on the rise.
By Brad Smith
adespresso.com
Honeyweb are your local PPC advertising experts, contact us to discover how we can help your business.
How to Measure Success in PPC Campaigns With & Without Conversion Data
One of the greatest gifts digital marketing represents is the data to know when we are achieving our goals.
The most straightforward measurement is conversions.
Conversions can track any action a brand will find valuable from a sale to spending a certain amount of time on a page.
By Navah Hopkins
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Top 10 Must-Try PPC Tactics for 2020
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve.
In some cases, that evolution will mean thinking about things very differently than before.
If your program isn’t in an advanced state already, here are ten tactics you must try this year (in no particular order).
By Adam Proehl
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
SEM vs. SEO vs. PPC Defined: What’s the Difference?
I’ve attempted to treat digital marketing terms similarly.
SEM would be the category of marketing through search engines.
The paid (PPC) and non-paid (SEO) channels of SEM would both fall under it in terms of hierarchy.
By Sam Hollingsworth
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
5 Innovative PPC Tactics to Try Today
Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks.
While this allows for stability and scalability, sometimes it causes blind-spots in legacy accounts (working together more than a year).
Here are my favorite tactics to break the mold.
By Navah Hopkins
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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