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Honeyweb Blog / Ppc

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]

Here’s a doozy for you: In 2013 Procter & Gamble spent $5 billion on marketing. Must be nice, eh?

Most businesses, though, have a much, how shall I say it, slimmer marketing budget. And squeezing as much as possible out of that budget is paramount to their success.Sounds like a lot of pressure, no? And with so many options to get your business out there (social, direct mail, radio ads and more), it’s hard to know where to allocate funds to get the best return on investment.

Well, we’ve got two words for you: Google Adwords.Combined with dedicated landing pages, Google Adwords can significantly improve your ROI. And we’ve got a handy dandy infographic from SMBclix to show you why you should be using Google Adwords. If not to better your ROI, then at least to give Procter & Gamble a run for its money.

Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

In Advanced Google AdWords, Brad Geddes wrote, “Wouldn’t you like your ads to be sought after, not ignored?”

That’s the ultimate goal, right? To craft a PPC ad that’s so compelling people are happy to click it. It doesn’t happen often. If PPC has been around since 1996, why doesn’t it happen more often? Why haven’t advertisers perfected the process? Because the landscape is constantly changing. What you learned 6 months ago could already be outdated information. There’s always a new mistake to make.

7 PPC Mistakes You’re Probably Making (and How to Fix Them)

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AdWords Optimization Made Easy With These 3 AdWords Workouts [GIFOGRAPHICS]

Have you ever heard about the 10,000 hour rule?

It’s a rule that Malcolm Gladwell coined that says in order to be really good at something, you have to put in 10,000 hours of deliberate practice. I don’t know about you, but as a lifelong student of PPC marketing, I feel exhausted just thinking about that.

AdWords Optimization Made Easy With These 3 AdWords Workouts [GIFOGRAPHICS]

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How to Make New AdWords Conversion Reporting Work for You

Website visits and ad clicks don't matter if you aren't scoring conversions. But how do you know if you're targeting the right audience to get the desired conversions?

Ads are meant to produce traffic, which is meant to convert into revenue. For this reason, it's much more valuable to bring in a smaller, qualified audience than it is to attract millions of unqualified visitors. If only there was a way for marketers to know exactly what's working when optimizing content and messaging for the right audience … 

Well, there is.

How to Make New AdWords Conversion Reporting Work for You

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The Dreaded AdWords Plateau and What You Can Do About It [PODCAST]

Have you ever run a PPC campaign that was working pretty well, but never seemed to get to the next level?

You may have experienced what PPC insiders call the “AdWords Plateau,” the point where your campaigns are maintaining their value, but are no longer driving the kind of growth you need.

The Dreaded AdWords Plateau and What You Can Do About It [PODCAST]

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An Ex-Google Employee on How to Get the Most From Your AdWords Account Manager

If you’re marketing your business with Google AdWords, chances are good that you receive 100 calls a week from people telling you how they can transform your business by managing your AdWords account.

You’ve probably received so many of these calls that you’ve thought about smashing your phone into a million pieces, flying to Tahiti and forgetting this whole advertising thing ever happened.

An Ex-Google Employee on How to Get the Most From Your AdWords Account Manager

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Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289%

A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel by transforming an individual challenge into a problem-solving dialogue.

But simple copy faux pas direct people away from continuing the conversation with you.

In this Web clinic, the MECLABS research team shared two key principles from a real-world experiment where one company achieved a 289% increase in clickthrough rate by testing simple copy changes to learn what language best resonated with the customer.

Watch Web Clinic

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