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Honeyweb Blog / Ppc

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

AdWords Optimization Made Easy With These 3 AdWords Workouts [GIFOGRAPHICS]

Have you ever heard about the 10,000 hour rule?

It’s a rule that Malcolm Gladwell coined that says in order to be really good at something, you have to put in 10,000 hours of deliberate practice. I don’t know about you, but as a lifelong student of PPC marketing, I feel exhausted just thinking about that.

AdWords Optimization Made Easy With These 3 AdWords Workouts [GIFOGRAPHICS]

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How to Make New AdWords Conversion Reporting Work for You

Website visits and ad clicks don't matter if you aren't scoring conversions. But how do you know if you're targeting the right audience to get the desired conversions?

Ads are meant to produce traffic, which is meant to convert into revenue. For this reason, it's much more valuable to bring in a smaller, qualified audience than it is to attract millions of unqualified visitors. If only there was a way for marketers to know exactly what's working when optimizing content and messaging for the right audience … 

Well, there is.

How to Make New AdWords Conversion Reporting Work for You

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The Dreaded AdWords Plateau and What You Can Do About It [PODCAST]

Have you ever run a PPC campaign that was working pretty well, but never seemed to get to the next level?

You may have experienced what PPC insiders call the “AdWords Plateau,” the point where your campaigns are maintaining their value, but are no longer driving the kind of growth you need.

The Dreaded AdWords Plateau and What You Can Do About It [PODCAST]

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An Ex-Google Employee on How to Get the Most From Your AdWords Account Manager

If you’re marketing your business with Google AdWords, chances are good that you receive 100 calls a week from people telling you how they can transform your business by managing your AdWords account.

You’ve probably received so many of these calls that you’ve thought about smashing your phone into a million pieces, flying to Tahiti and forgetting this whole advertising thing ever happened.

An Ex-Google Employee on How to Get the Most From Your AdWords Account Manager

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Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289%

A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel by transforming an individual challenge into a problem-solving dialogue.

But simple copy faux pas direct people away from continuing the conversation with you.

In this Web clinic, the MECLABS research team shared two key principles from a real-world experiment where one company achieved a 289% increase in clickthrough rate by testing simple copy changes to learn what language best resonated with the customer.

Watch Web Clinic

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"A huge ‘thankyou' to the team at ‘honeyweb' for the Leicester's amazing new website and ezmail marketing. We had an extremely out of date website which was very time consuming to manage, so we needed a fresh new look and that's exactly what honeyweb created! From initial contact, everyone put in 110% to create exactly what we needed, a modern, stylish and easy to navigate website with more efficient marketing solutions. Everyone was committed to the development of our business. Honeyweb's techie" Trent was always available and happy to answer all of our questions. This professional yet individual approach gave us assurance we would be happy with the end result and it has certainly surpassed our expectations! From the very creative and attractive design of the site, through to our new ability to connect with customers and track their interest online, everything has been well explained and is definitely user friendly! Creating our first new campaign through ezmail was quick, simple and looked fantastic! The positive feedback from our customers and amount of unique hits on our new website is a remarkable transformation!""

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The Earl of Leicester

Steven Hamilton - Honeyweb

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