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Honeyweb Blog / Optimization

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

A Marketers Guide to TF-IDF Optimization for SEO

As digital marketers, content is a critical part of everything we do.

And while analyzing and refreshing content may take a lot of time and effort, the results for generating more traffic and improving SEO are clear. 

With the many things that go into creating content, such as competitor research, outreach and technical aspects of content, improving older content frequently takes a back seat. 

By Luca Tagliaferro
cxl.com

Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

A Marketers Guide to TF-IDF Optimization for SEO

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22 Proven Ways to Get Followers on Instagram

Looking to grow your following on Instagram?

When we write content, we labor over ideas, delivery, and optimization.

Use these 22 proven tips to attract more followers.

By Kristi Kellogg
searchenginejournal.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

22 Proven Ways to Get Followers on Instagram

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Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time (Part 2)

Humans have named people, places and things to help make sense of our world.

Marketers name their brands and products as well because research shows that assigning names appeals to customers.

“Is there a way for me to leverage names to create more power in my conclusion-fostering efforts?”

By Linda Johnson
marketingexperiments.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time (Part 2)

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PPC Geotargeting Best Practices Guide

Why is geotargeting so important?

It brings many improvements to scaling efforts, budget optimization, reporting, and aligning insights with other marketing channels (both digital and non-digital).

No matter the scope, any paid search strategy is incomplete without geotargeting considerations.

By Ilya Cherepakhin
searchenginejournal.com

Honeyweb are your local PPC advertising experts, contact us to discover how we can help your business.

PPC Geotargeting Best Practices Guide

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The Marketing Thank You Box: 12 reasons modern marketers can be thankful

I hate to admit it. But as I’ve advanced in my career, I’ve become a little cranky.

Sometimes I can be like a marketing version of Grandpa on “The Simpsons” — “I remember when everything was print so there were real deadlines, not like a landing page which you have to constantly optimize. 

But when I look outside my office this month, I see the Thank You Box.

By Daniel Burstein
sherpablog.marketingsherpa.com

Honeyweb are your local business marketing experts, contact us to discover how we can help your business.

The Marketing Thank You Box: 12 reasons modern marketers can be thankful

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5 Ways to Optimize for Personalized Search

Everyone is different. So why should Google’s search results be the same for every individual?

That, in a nutshell, is the idea behind search personalization.

It can be handy when search engines better understand what you like (and what you don’t).

By Aleh Barysevich
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

5 Ways to Optimize for Personalized Search

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Optimizing Your Content for Search: Don’t Forget These 6 Things

Like many companies, you’re likely investing in content marketing.

After all, 87 percent of B2B and 86 percent of B2C companies market with content.

However, what good is all that content if no one finds it?

By Lindsay Boyajian
searchenginejournal.com

Honeyweb are your local content marketing experts, contact us to discover how we can help your business.

Optimizing Your Content for Search: Don’t Forget These 6 Things

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