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Honeyweb Blog / Google Ads

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Ultimate Google Ads Retargeting Guide

Why is very important to have a strong Google Ads retargeting strategy in your marketing mix.

Retargeting enables your business to drive prospective customers back to your site to persuade them.

In this guide, I’ll walk you through all of the different retargeting options on Google Ads.

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

The Ultimate Google Ads Retargeting Guide

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Google Ads Updates – Here’s What You Need to Know Now

We did not expect all the Google Ads Updates revealed during Google Marketing Live 2019!

Google has already announced pretty much every critical update they will bring to the platform this year.

In this post, we will introduce them in order, based on how important they probably will be to an average Google Ads advertiser.

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Ads Updates – Here’s What You Need to Know Now

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10 Amazing Tips to Write Better Mobile PPC Ads

PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users.

We can use a one-size-fits-all approach to ensure ads are shown on mobile devices with little effort.

Now, device targeting is streamlined.  But does one size fit all?

By Lisa Raehsler
searchenginejournal.com

Honeyweb are your local PPC marketing experts, contact us to discover how we can help your business.

10 Amazing Tips to Write Better Mobile PPC Ads

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Google Ads is Removing Two Bidding Strategies in June

Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies.

Target Impression Share is a smart bidding strategy which automatically sets bids according to where the ad will show up.

Advertisers can set bids to have their ads show up at the absolute top of the page, anywhere in the top section of the page.

By Matt Southern
searchenginejournal.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Ads is Removing Two Bidding Strategies in June

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Google Marketing Live 2019 – Day 1 Key Announcements

Google Marketing Live 2019 started yesterday, with more than 5,000 attendees from over 68 Countries. 

As Premier Google Partner, AdEspresso and Hootsuite were there (and still are today, for day 2 of the event).

This presentation was followed by several more hours of follow-up content to dive deeper into the upcoming changes at Google.

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Marketing Live 2019 – Day 1 Key Announcements

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How to Set Up a Lead Campaign on Google Ads (and Get Results)

So you’ve decided to expand your Lead Campaign on Google ads. Good choice!

Google has cemented itself as the go-to search engine and has moved on to capitalize on its 92.42% market share.

In this article, you’ll learn how to set up a Lead Campaign on Google Search Ads in four easy steps.

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

How to Set Up a Lead Campaign on Google Ads (and Get Results)

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Google Ads Quality Score: How To Raise It & Lower Your Costs

Every advertiser has the goal of reaching their target audience with relevant, high-quality ads that result in more engagement.

Well, improving your Google Ads quality score will help you to do just that.

Google assigns each of your keywords a quality score, which lets you know how well your ads match up with your keywords.

By Animalz
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Ads Quality Score: How To Raise It & Lower Your Costs

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