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Honeyweb Blog / Google Ads

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Google Ads Smart Campaigns: What Are They And Who Should Use Them?

Google Ads Smart Campaigns are one of the easiest ways to dip your feet in the world of PPC and digital marketing.

If you’re a busy small business owner that wants to know if Google Ads could work for your business, getting started is easy.

And that’s why Smart Campaigns still have a place in Google Ads.

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Ads Smart Campaigns: What Are They And Who Should Use Them?

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Google Shopping: the Guide your eCommerce Needs To Dominate Google Ads

The 2019 Google shopping benchmarks report discovered that Google Shopping ads grew 29% YoY vs. only 13% for paid search.

This demand is driven by an increase in ad spend by retail marketers and eCommerce businesses.

And, surprisingly, the majority of the spend is not on branded search terms.

By Brad Smith
adespresso.com

Honeyweb are your local eCommerce marketing experts, contact us to discover how we can help your business.

Google Shopping: the Guide your eCommerce Needs To Dominate Google Ads

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Google Ads 101 – The Guide That Takes You From Zero to Hero

Google Ads help your business bring in new customers or leads through search ads, display network ads, and YouTube ads.

But Google Ads can be tough to navigate.

And if you’re not up to date on the platform? If you don’t take advantage of all the new features and strategies?

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Ads 101 – The Guide That Takes You From Zero to Hero

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Is Google Ads Right For Your Business? 4 Easy Steps to Find Out

The Google Ads platform has long been touted as a great place to bring in new sales and drive leads for your business.

But we’ve all heard the horror stories along with the successes, too: Negative ROI, failed campaigns, sinking revenue.

So, which is it? Are Google Ads right for your business?

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Is Google Ads Right For Your Business? 4 Easy Steps to Find Out

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Your Cheat Sheet to Social Media and Google Ads Image Sizes

Nailing the perfect Social Media and Google Ads image sizes can be more difficult than it first appears.

As a social media advertiser, you need to serve ads on a lot of different platforms at the same time

Each with their own guidelines and specifications for what ad images are acceptable.

By Animalz
adespresso.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Your Cheat Sheet to Social Media and Google Ads Image Sizes

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Google Ads Keyword Match Type: Which One Should You Use? A $1,000 Experiment

When it comes to search campaigns in Google Ads, it’s all about selecting the right keywords. 

Before selecting keywords though, we need to take a step back and decide which Google Ads keyword match type to use.

Which Google Ads Keyword Match Type will produce the bigger bang for your buck?

By AdEspresso Ads Specialists
adespresso.com

Honeyweb are your local Google advertising experts, contact us to discover how we can help your business.

Google Ads Keyword Match Type: Which One Should You Use? A $1,000 Experiment

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The Ultimate Google Ads Retargeting Guide

Why is very important to have a strong Google Ads retargeting strategy in your marketing mix.

Retargeting enables your business to drive prospective customers back to your site to persuade them.

In this guide, I’ll walk you through all of the different retargeting options on Google Ads.

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

The Ultimate Google Ads Retargeting Guide

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