Honeyweb Blog / Pay Per Click
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How Your PPC Strategy Should Differ on the AdWords Search VS Display Network
Have you ever been kicking so much AdWords Search Network butt that it made you raise your chest and gave you instant super powers?
You know, the type of confidence that makes you walk with a pep in your step and hair bouncing around?
As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives.
By Johnathan Dane
unbounce.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics
Being a modern-day Paid Media Manager can make you feel a bit like Sisyphus.
Your VP of Marketing has charged you with rolling a boulder uphill (continuously optimizing your AdWords campaigns even when you’ve reached your quarterly objectives).
This becomes especially painful when you’re getting diminishing returns out of your optimization efforts.
By Tom Bukevicius
unbounce.com
Honeyweb are your local Adword marketing experts, contact us to discover how we can help your business.
The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.
BuzzBoard’s research found that 47.3 percent of SMBs do not have mobile-ready sites. The report also notes another 2015 study by RBC Capital Markets that reflects an even lower rate of adoption, it found 67 percent of SMBs’ sites are not mobile-ready.
Why Your AdWords Competitors Are Making More Money Than You
Don’t go green with envy over the success of your competitors’ Adwords campaigns.
I know, that’s a pretty harsh headline. But it’s true. Some of your AdWords competitors are making more money than you.
Whether you’re trying to generate leads, get new SaaS users or make ecommerce sales, there’s an AdWords competitor out there who’s able tospend more than you to acquire new business while also making more money at the same time.
Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]
Here’s a doozy for you: In 2013 Procter & Gamble spent $5 billion on marketing. Must be nice, eh?
Most businesses, though, have a much, how shall I say it, slimmer marketing budget. And squeezing as much as possible out of that budget is paramount to their success.Sounds like a lot of pressure, no? And with so many options to get your business out there (social, direct mail, radio ads and more), it’s hard to know where to allocate funds to get the best return on investment.
Well, we’ve got two words for you: Google Adwords.Combined with dedicated landing pages, Google Adwords can significantly improve your ROI. And we’ve got a handy dandy infographic from SMBclix to show you why you should be using Google Adwords. If not to better your ROI, then at least to give Procter & Gamble a run for its money.
![Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]](https://www.honeyweb.com.au/uploads/blog/Get_A_Better_ROI_From_Your_Marketing_Budget_With_Google_Adwords.jpg)
7 PPC Mistakes You’re Probably Making (and How to Fix Them)
In Advanced Google AdWords, Brad Geddes wrote, “Wouldn’t you like your ads to be sought after, not ignored?”
That’s the ultimate goal, right? To craft a PPC ad that’s so compelling people are happy to click it. It doesn’t happen often. If PPC has been around since 1996, why doesn’t it happen more often? Why haven’t advertisers perfected the process? Because the landscape is constantly changing. What you learned 6 months ago could already be outdated information. There’s always a new mistake to make.
Bring Your AdWords Campaigns Back from the Dead with Keyword Insertion
If you want to be successful with PPC ads, you need to demonstrate that you understand what prospects are looking for and serve up a relevant ad experience to match.
If you fail to communicate a cohesive message or fulfill the promise you make with your ad, you could face some nightmarish consequences. (Even scarier than that time you accidentally sent out a marketing email with the intro “Hey <FIRST_NAME>.”)
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"I have been extremely impressed with the Honeyweb email marketing tool - it is simple, easy to use and the templates provided are very visually appealing"
Stephanie Horlin-Smith
Claroin Hotel Soho
