Honeyweb Blog / Search Engine Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
A New Era Of Google Search: What It Means For SEO
The practice of SEO is tied to the evolving technology of Google search. Here are ways SEO should adapt to the evolution of search.
Google not only changes how it presents information to users and updates algorithms, but the way users search is also changing.
SEO best practices are changing every year, so it’s best to keep up with what it means to properly optimize a website today.
By Roger Montti
searchenginejournal.com
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Is your SEO program working? Here’s how to tell
It’s common knowledge today that if you want to increase website traffic, you should be implementing an SEO campaign.
However, the execution of an SEO campaign is really only one part of it. What’s the point of investing in an SEO program if you have no idea how it’s performing?
By Nick Stamoulis
brickmarketing.com
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Googlebot Crawl Budget Explained by Google’s Gary Illyes
“Crawl budget” is a term that gets thrown around a lot by SEOs without a clear definition of what it means.
In fact, Google itself doesn’t have a single term for defining what crawl budget stands for.
It’s loaded term made up of a lot moving parts. That’s why Gary Illyes, a Google Webmaster Trends Analyst, put together a fairly lengthy explainer on what crawl budget is and what it means for Googlebot.
By Gary Illyes
searchenginejournal.com
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International SEO: It’s Not About YOU
Most posts on international SEO will delve into the technical differences that you need to put into place to succeed outside of your primary market.
Many authors and bloggers have written extensively on how to structure multi-location and language sites, how to translate content, and what sort of branding to use.
If you're serious about competing in today's digital market place, please take the time to read the research then check out our work and see what our clients are saying about us.
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11 Google Tricks That Will Change the Way You Search
Google Search's learning curve is an odd one
You use it every day, but still all you know is how to search. But the search engine has plenty of tricks up its sleeve.
Here's three of the most useful Google search tricks, from basic tips to new features just recently released:
- Use quotes to search for an exact phrase
- Use an asterisk within quotes to specify unknown or variable words
- Use the minus sign to eliminate results containing certain words
Read the full list here. Source: Jack Linshi
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Do These Things Regularly for SEO Success
The key to achieving SEO success and maintaining SEO success is to keep at it regularly.
It’s not the sort of campaign that you can turn off and turn back on, expecting to be right where you left off. If you take any time off from SEO work it will likely coincide with a gradual dip in organic traffic. Here are the things you should be doing regularly for SEO success:
By Nick Stamoulis
brickmarketing.com
7 SEO Tools We’re Thankful For
I know what it’s like running a business. There’s always a thousand and one things to attend to. And when it comes to SEO, make that a thousand and one.
Of course, don’t forget that’s without keeping on top of the subject matter and learning all the new techniques and updates. SEO can be complex; it seems like every day there is some new SEO strategy to be learned and 100 more articles to read.
It can be overwhelming and often, force it to the back burner. I know so many business owners who have found it can be too time-consuming to get enough of the skills and knowledge to dive in and optimize for SEO on their sites.
By Tony Messer
searchenginejournal.com
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