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Honeyweb Blog / Value Proposition

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Implied Value Proposition: Three ways to transform your sales copy

Flint McGlaughlin: Marketer, I am writing three words on this board.

These three words begin a headline in a recent experiment, “Engage X for.”

What are the first three words you are using right now on an important headline? 

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

A framework to assess an existing or new value proposition

We received two similar questions from readers within a few hours of each other.

Do you have a framework for assessing an existing value proposition? How do I check a value prop I’m working on?

You A/B testers would know that is not a valid sample size. ��

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

The Implied Value Proposition: Three ways to transform your sales copy

Flint McGlaughlin: Marketer, I am writing three words on this board.

These three words begin a headline in a recent experiment, “Engage X for.”

Now, let’s analyze them, but before we do that ask yourself a question. What are the first three words you are using right now on an important headline?

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

The Implied Value Proposition: Three ways to transform your sales copy

READ FULL ARTICLE

Your 2021 Guide to Creating (and Optimizing) a Value Proposition

As a marketer, your job is to tell folks what makes your product or service the best out there.

But that’s easier said than done, right? It’s one thing to understand your brand’s overall value to your customers.

It’s another to craft a clear message that works in multiple contexts. 

By Melanie Deziel
unbounce.com

Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Your 2021 Guide to Creating (and Optimizing) a Value Proposition

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What it is, why it is so important to business and marketing success, and how to use it

Shiny Object Syndrome. The tendency to constantly chase the new, the buzzy, the hip.

While the newest technology and techniques can help nudge up your results, sustainable success lies in getting the fundamentals right.

 So today we bring you answers to common questions we get from readers about the value proposition.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local business marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

What it is, why it is so important to business and marketing success, and how to use it

READ FULL ARTICLE

Ask MarketingSherpa: Homepage value proposition

Dear MarketingSherpa: Hi Daniel. Hope you’re having a good week.

About 10 days ago I commented about a three-part study you posted on homepage redesigns on your Linkedin post.

I asked you for some extra resources, and you sent a few links that I reviewed.

By Daniel Burstein
sherpablog.marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Ask MarketingSherpa: Homepage value proposition

READ FULL ARTICLE

Value Proposition: Marketing examples for each of the 4 essential levels of value prop

The value proposition is not just the responsibility of the CEO.

Because for truly effective marketing, value communication must happen at many levels.

To inspire your own value-infused marketing, here are examples from Montefiore Health System, a digital marketing agency, real estate brokerage, and online high school.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Value Proposition: Marketing examples for each of the 4 essential levels of value prop

READ FULL ARTICLE

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