Honeyweb Blog / Value Proposition
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There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Sales Funnel Planning: Three ways to diagram and densify the force of your value proposition
In BuildClass #5, Flint McGlaughlin teaches how to analyze and amplify the force of your value proposition.
Here are some of the most important insights from this class:
- If it’s not a reason, it’s not a value prop.
- Look for a way to substantiate your qualitative claims.
- Let others make qualitative statements about you.
- Make only quantitative statements about yourself.
- When you have the best value prop, clarity is persuasion.
By Flint McGlaughlin
meclabs.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Sales Funnel Offers: How to select and refine the best value proposition for your campaign
In BuildClass #4, Flint McGlaughlin teaches about value proposition type and articulation in a marketing funnel.
Here are some of the most important insights from this class:
- The action of sales should be grounded in the reflection of marketing.
- Ask yourself, “Whom exactly will I serve best with this funnel?”
- Select the type of value proposition that best matches where the person is in the buyer’s journey.
- Use the smallest necessary “ask.”
- If you are not DELIVERING value, you should be PROMISING it, or IMPLYING it.
By Flint McGlaughlin
meclabs.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
3 steps to help you lay the foundation of your value proposition
In BuildClass #3, Flint McGlaughlin teaches how to give customers a foundational understanding before you structure your value prop argument.
Here are some of the most important insights from this class:
- The WHY only matters after the WHAT.
- If you can’t explain your model to a child, then you can’t explain your model.
- Use the top four inches of the page to achieve “story click.”
- Stop throwing “tries” at the page.
- We need to field the right offer at the right time for the right person.
By Flint McGlaughlin
meclabs.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Value Proposition Definition: Optimize your conversion rate with this powerful question
What is importance of the value proposition in conversion optimization?
Flint McGlaughlin teaches a single question you can use to amplify the power of your company’s offer.
Here are some of the most important insights from this class:
By Flint McGlaughlin
meclabs.com
Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Supercharge your message with a Unique Value Proposition
Every business since the dawn of time has been providing solutions to problems
So make sure visitors to your page understand that you have the solutions for their problems. So, what's a Value Proposition?
“If I am your ideal prospect, why should I buy from you rather than any of your competitors?”
By Honeyweb Ebook
honeyweb.com.au
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The Implied Value Proposition: Three ways to transform your sales copy
Flint McGlaughlin: Marketer, I am writing three words on this board.
These three words begin a headline in a recent experiment, “Engage X for.”
What are the first three words you are using right now on an important headline?
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
A framework to assess an existing or new value proposition
We received two similar questions from readers within a few hours of each other.
Do you have a framework for assessing an existing value proposition? How do I check a value prop I’m working on?
You A/B testers would know that is not a valid sample size. ��
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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