Honeyweb Blog / De Facto
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Estimate a “Net Value” for Your A/B Testing Program
In my experience, I find that teams and organizations report many winning A/B tests with high uplifts
But somehow they don’t seem to bring those uplifts in reality. How come?
Five types of A/B test “wins” can exaggerate discovered uplifts. I use the acronym “de FACTO”:
By Bart Schutz
conversionxl.com
Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.
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