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Honeyweb Blog / Ab Test

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test

This session is a precursor to Flint McGlaughlin’s keynote at A/B Testing Summit coming up June 12.

Our success as marketers is dependent upon helping people make an observation set that leads them to conclude the product or service we offer is right for them.

So we have to make sure that we provide just enough information to power their decision to purchase.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test

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A four-step framework for gaining customer wisdom and generating marketing results

There are smart marketers everywhere testing many smart ideas — and bad ones.

The problem with ideas is that they are unreliable and unpredictable. Knowing how to test is only half of the equation.

As marketing tools and technology evolve rapidly offering new, more powerful ways to measure consumer behavior and conduct more sophisticated testing.

By Quin McGlaughlin
marketingexperiments.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

A four-step framework for gaining customer wisdom and generating marketing results

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How to Segment A/B Test Results to Find Gold

You run an A/B test, and it’s a winner. Or maybe it’s flat (no difference in performance between variations).

Does it mean that the treatments that you tested didn’t resonate with anyone? Probably not.

If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments.

By Chad Sanderson
conversionxl.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

How to Segment A/B Test Results to Find Gold

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2019 your biggest year yet.

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