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Honeyweb Blog / Email Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Lead Your Team Beyond Email Marketing Monotony

Email marketing is a lot of wonderful things. Yada, yada, yada.

I don’t need to convince you of that, because you know it already. (And I don’t work for an email marketing vendor).

But …You gotta admit, it can feel like a bit of a drag sometimes. 

By Daniel Burstein
targetmarketingmag.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

Lead Your Team Beyond Email Marketing Monotony

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Email Conversion Optimization: The 5 Key Elements

Marketing leaders leave more to chance than other business leaders.

Most other departments have well-defined methodologies to use when leading their teams. Supply chain and logistics leaders have Six Sigma.

The finance department has Generally Accepted Accounting Principles. Manufacturing leaders have Totally Quality Management.

By Daniel Burstein
targetmarketingmag.com

Honeyweb are your local email conversion marketing experts, contact us to discover how we can help your business.

Email Conversion Optimization: The 5 Key Elements

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9-point Checklist to Get More Opens for Your Email Marketing by Reducing Perceived Cost

The Radicati Group predicted that the average business user would receive 97 emails per day in 2018.

97 emails per day. So why should they open yours?

To help you optimize your open rate, we’re giving you a nine-point checklist for minimizing the perceived cost of the email open. 

By Daniel Burstein
sherpablog.marketingsherpa.com

Honeyweb are your local Email marketing experts, contact us to discover how we can help your business.

9-point Checklist to Get More Opens for Your Email Marketing by Reducing Perceived Cost

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8-point Checklist to Grow Your Email Marketing List by Maximizing the Perceived Value of Opting In

Every action you ask your customers to take has a cost and a value to them.

Even “free” actions like subscribing to an email list.

If you want to get more email subscriptions, you have to increase the perceived value of subscribing, while decreasing the perceived cost.

By Daniel Burstein
targetmarketingmag.com

Honeyweb are your local Email marketing experts, contact us to discover how we can help your business.

8-point Checklist to Grow Your Email Marketing List by Maximizing the Perceived Value of Opting In

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7 Tips for Building an Engaged Email List [Infographic]

With the rising concerns around social media marketing - it's becoming ever more apparent that brands should also be working to build their own direct connection with their audience.

Email marketing gives you the capacity to do this, and to deliver your messaging straight to the inboxes of your potential customers, solidifying connection and keeping your offers front of mind. 

But email has also been overused, at times, and consumers have become warier of spammy messages.

By Irfan Ahmad
socialmediatoday.com

Honeyweb are your local Email marketing experts, contact us to discover how we can help your business.

7 Tips for Building an Engaged Email List [Infographic]

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How To Collect Up To 58% Email Optins From Lost Readers Using Your Old Content

Want more email subscribers?

I mean more Emails = more sales right? In fact email is still one of the highest converting sales channels. But here’s the thing: Most websites convert less than 2% of their audience…

Today I’m going to show you a method that’s helping to collect far more subscribers every day, all from the traffic we already have.

By Daniel
inboundascension.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

How To Collect Up To 58% Email Optins From Lost Readers Using Your Old Content

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The Giant Email Marketing Statistics Guide [Infographic]

While social media marketing and newer digital tactics (like video) tend to get the majority of the focus

Traditional outreach methods can still be highly effective, with great relative response rates, dependent on your target audience.

In this, we're referring to TV ads, to hard copy magazines and newspapers, direct mail - all of these options can still have a place and be effective, and should not be overlooked. 

By Irfan Ahmad
socialmediatoday.com

Honeyweb are your local email marketing experts, contact us to discover how we can help your business.

The Giant Email Marketing Statistics Guide [Infographic]

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