Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 Ways to Help Boost the Performance of Your Confirmation Emails
The confirmation email might be the least used way to make a real connection.
Which is too bad because a confirmation email is a huge opportunity. It connects you with a person who has already decided to interact with your organization.
They're already interested. They’ve already acted on that interest. So you need to make it count.
By Jeff Rum
socialmediatoday.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
Email Matters, Here’s What’s Missing [Infographic]
Email marketing is an important part of your holistic marketing efforts, plain and simple.
Some businesses have shied away from it, thinking it’s an antiquated marketing method, but those who've stuck with it and kept it fresh and interesting are seeing some serious results.
Did you know doing something as simple as personalizing an email can yield a 6X higher conversion rate?
By Katrina Padron
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Email Matters, Here’s What’s Missing [Infographic]](https://www.honeyweb.com.au/uploads/blog/online_marketing.jpg)
9 Ways to Supercharge Your Email Click-Through Rates
You already know by now that high email open rates are useless if click-through rates (CTRs) are low.
You need people to click the links in your email to end up on your website.
Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.
By Victor Ijidola
conversionxl.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
State of the Nation 2016 > Small Business Digital Engagement in Australia (Study)
How Australian Small Businesses Are Performing in the Digital Economy.
The digital world opens up huge opportunities for small businesses, which holds the potential for generating billions of dollars in economic growth and reducing unemployment in the country.
It is absolutely imperative for small business owners to understand that digital engagement is not a luxury, but an absolute necessity for their success and long-term survival.
By NetStripes 2016
netstripes.com
Honeyweb are a specialist online marketing agency offering a complete online marketing solution with a focus on performance. Contact us today and let's discuss some ideas.
SA businesses need help to embrace the power of digital
Digital technologies could transform small business in South Australia, but a slow uptake could threaten our economic future, writes Tania Tonkin.
In 2015, PwC launched a report, Small Business:Digital Growth, showing if Australian small businesses embraced internet and mobile technologies, they could produce an extra 49 per cent of private sector output over the next decade. The modelling showed South Australia could earn a $2.7 billion boost to the economy, with more than 47,000 businesses set to gain from digital strategies.
By Tania Tonkin / dmca
indaily.com.au
10 Reasons to Create a Simple Small Business Marketing Plan
A marketing plan outlines all the important pieces needed to successfully and consistently market your business
A marketing plan does not have to be lengthy or complicated.
Creating a simple marketing plan is something every small business should have to guide your efforts and keep you focused on your goals.
Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a realistic but simple marketing plan.
Read more here. Source: Debra Murphy
Honeyweb can create and manage an effective marketing plan for your business today! Click here to learn how we can help you, or here to contact us and discuss ideas.
Five Email Marketing Secrets that will help Businesses Escape the Dreaded Spam Folder
We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing
At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread.
As a business reaching out to customers through email, how can you keep your message from getting ignored or worse, moved to the spam folder?
Here are five email marketing secrets every small business needs to know, provided by Pia Rios from Dynamic Business:
- Play by the rules
- Choose Quality over Quantity
- Use Sticky Subject Lines
- Make very click worthwhile
- Stay committed
Read the full article here. Source: Pia Rios
Click here to discover how we can help you send informative and engaging emails to your subscribers. Click here to discuss ideas!
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