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Honeyweb Blog / Digitisation

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

SA businesses need help to embrace the power of digital

Digital technologies could transform small business in South Australia, but a slow uptake could threaten our economic future, writes Tania Tonkin.

In 2015, PwC launched a report, Small Business:Digital Growth, showing if Australian small businesses embraced internet and mobile technologies, they could produce an extra 49 per cent of private sector output over the next decade. The modelling showed South Australia could earn a $2.7 billion boost to the economy, with more than 47,000 businesses set to gain from digital strategies.

By Tania Tonkin / dmca
indaily.com.au

SA businesses need help to embrace the power of digital

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News CEO Vents Fury At Google And Facebook’s “Digital Duopoly”

News Corp CEO Robert Thomson (pictured above) has blasted tech behemoths Google and Facebook, labelling them a “digital duopoly” who use their vast power to basically service their own bottom line.

In a speech to the Asia Society in Hong Kong on Wednesday night titled “The Fake, The Faux, The Facts, The Future”, Thomson said Google had used it algorithms to blur the distinction between real and fake news and had created a “dysfunctional and socially destructive” environment for journalists and publishers alike.

By B&T Magazine
​bandt.com.au

News CEO Vents Fury At Google And Facebook’s “Digital Duopoly”

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Global Online Ad Spend To Surpass US$200bn (& TV) In 2017: Zenith

This year will be the first time that more advertising money will be spent on internet than TV globally, according to a new report by Zenith.

The group’s Global Advertising Expenditurereport found that global internet advertising expenditure will grow 13 per cent to US$205 billion in 2017, with the worldwide web to attract 36.9 per cent of all advertising expenditure – up from 34. per cent in 2016.

In comparison, traditional TV advertising spend will total US$192 billion.

By Rochelle Burbury
​bandt.com.au

Global Online Ad Spend To Surpass US$200bn (& TV) In 2017: Zenith

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Mark Ritson Slams Adidas’ Decision To Abandon TV Advertising

Provocative marketing guru Mark Ritson has got his knickers in a knot once again following a declaration from Adidas CEO Kasper Rorsted that the sportswear giant would no longer consider TV advertising and shift its budget to digital.

In a recent interview with CNBC, Rorsted revealed that Adidas is moving away from TV commercials and focusing its marketing efforts on digital and social channels in order to target younger potential customers.

“It’s clear that the younger consumer engages with us predominately over the mobile device,” he told CNBC.

By B&T Magazine
​bandt.com.au

Mark Ritson Slams Adidas’ Decision To Abandon TV Advertising

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TV’s Four HorseMEN Attack In Internet Evangelists’ Apocalypse

The slumbering giant of television has awoken and promised to smite its enemies in spectacular fashion at this morning’s reThinkTV Marketing Forum.

In front of a packed house of more than 500 people at Sydney’s Doltone House, TV’s biggest bosses in Australia Paul Anderson, Ten, Hugh Marks, Nine, Peter Tonagh, Foxtel, and Tim Worner, Seven, took to the stage together to show a united front against their common enemy of Internet platforms (mainly Facebook and Google).

By David Hovenden
bandt.com.au

TV’s Four HorseMEN Attack In Internet Evangelists’ Apocalypse

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What’s In Store For Digital In The Next 12 Months?

Henry Ford once said, “If I asked the people what they wanted, they would have said a faster horse”, and in this opinion piece, Customer Experience Director at TBWA\Melbourne Billy Loizou explores the trends in digital, and takes a stab at predicting what will be the next big thing for the industry.

Henry Ford in the late 1800’s was a pioneer in the automobile industry. Consider this: By the end of 2017 driverless cars will no longer just be an idea, they could very likely become reality. How does that change our lives and how much more potential time does that unlock between our day-to-day activities.

By Billy Loizou
bandt.com.au

What’s In Store For Digital In The Next 12 Months?

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Study: Australian Households Will Have 29 Connected Devices Each By 2020

The Internet of Things (IoT) market in Australia is set to explode to $4b by 2020, according to a forecast by Telsyte. Australian households are expected to have 29 devices connected to the internet by the end of the decade, nearly tripling the current number of 11, the report says.

Telsyte managing director, Foad Fadaghi, said IoT devices are more than just phones and tablets. He says they include; “Smart air conditioners, smart TVs, set top boxes (like apple TV), games consoles.”

By B&T Magazine
bandt.com.au

Study: Australian Households Will Have 29 Connected Devices Each By 2020

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