Honeyweb Blog / Digitisation
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Breathtakingly Naive: How Aussie Retailers Still Struggle With Digital
In this guest post, Which-50.com’s Tess Bennett says, despite all the pouting, most Aussie retailers still struggle with the digital aspects of their businesses…
Industry-wide retailers have a “breath taking naiveté” when it comes to the role of digital in omnichannel, argues a new report from Retail Systems Research (RSR).
By Tess Bennett
B&T Magazine
Hywood Upbeat Despite Fairfax’s $890m Loss
The fortunes of Fairfax have swung dramatically, with the media giant posting a net loss of $893.5 million for the 2016 fiscal year, following an $83.2 million profit in FY15.
Fairfax revealed today that its underlying net profit decreased by 7.6 per cent to 132.5 million in the 12 months to 30 June, with overall revenue falling 0.6 per cent to 1.83 billion.
Posted by HUNTLEY MITCHELL
www.bandt.com.au
Study: 75% Of Businesses Say Digital Transformation Is Their Top Priority
Most senior executives are confident about the success of the digital transformation efforts despite more than 60 per cent saying they still need to make significant organisational changes to reach their goals.
The figures are contained in a study, by the Economist Intelligence Unit (EIU) on behalf of Pegasystems. Furthermore three quarters of respondents said digital transformation is their company’s top strategic priority in 2016, and poor financial performance looms as the top consequence for not meeting this goal.
[B&T Magazine]
Posted byB&T MAGAZINE
Mark Scott: “If Newspapers Can’t Charge For Content, That’s Not The ABC’s Fault”
Mark Scott has said it’s not the ABC’s fault commercial TV and newspapers are struggling.
In an extended interview on ABC’s Media Watch, theoutgoing managing director of the ABC told host Paul Barry: “The problems particularly newspapers companies are facing has nothing to do with the ABC or public broadcasters.” To which Barry rebutted saying if the ABC is giving away content for free, of course it’s going to affect the companies.
Why the Digitisation Of Emotion Is The New Frontier For Marketers & Ad People
In this guest post, Andrew Frank, an analyst at tech research firm Gartner says that machines that can predict human emotion are set to change the marketing and advertising landscapes…
Machine learning is ablaze just now and marketers are noticing that many of the companies and applications at the leading edge are aimed squarely at the heart of their trade.
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